Author | Lightnews

ADage Marketing Group @adagemarketing.bsky.social · 7d

October is ADHD Awareness Month – a reminder that neurodiversity isn’t an exception in senior living, it’s part of every community. Adaptive Wellness must include emotional safety, sensory-friendly design, and trauma-informed practices.

Explore the future of senior living: bit.ly/3VIKbQL

ADage Marketing Group @adagemarketing.bsky.social · 11d

Affirmation isn’t an event – it’s a standard. 🌈

LGBTQ+ older adults deserve communities where they’re seen, respected & supported every day.

Read more in the ADage Senior Living in 2030 Report: app-na1.hubspotdocuments.com/documents/47...

ADage Marketing Group @adagemarketing.bsky.social · 25d

The story you tell is the trust you earn.

In 2025, families want more than features. They want to feel who you are. Your content should reflect lived experience, not stock phrases. That means spotlighting real people, real values, and real impact. Don’t market at – storytell with.

ADage Marketing Group @adagemarketing.bsky.social · 28d

Messy data = missed move-ins.

A CRM is only as powerful as its data is accurate. Incomplete addresses, outdated contact info, and empty notes leave your sales team flying blind. In 2025, personalization drives performance. And personalization starts with clean data.

ADage Marketing Group @adagemarketing.bsky.social · Aug 26

⚖️ Women make 80% of decisions and are 70% of the workforce.

Yet, they’re underrepresented in branding. Today we celebrate – and challenge brands to show real women in real roles.

#WomensEqualityDay #InclusiveMarketing #SeniorLivingLeadership #WelcomeDisruption

ADage Marketing Group @adagemarketing.bsky.social · Aug 25

“78. Retired teacher. Widow.”

That’s not a story. It’s a stat. True marketing is about identity, values, and lived experience. 💬

Let’s help your brand connect beyond checkboxes.

#BehavioralMarketing #PersonCentered #WelcomeDisruption

ADage Marketing Group @adagemarketing.bsky.social · Aug 22

The “Forgotten Middle” = 50%+ of older adults. Too rich for Medicaid, too modest for luxury.

Are you pricing them out – or pulling them in? Let’s design intentionally.

#MiddleMarketHousing #AgingEquity #WelcomeDisruption

ADage Marketing Group @adagemarketing.bsky.social · Aug 19

82% of Gen X buyers trust unfiltered reviews.

Real sells.
• Handshakes
• Care moments
• Actual quotes

🎥 Post the candid scenes. We’ll help you build trust that lasts.

#Authenticity #RealStories #HumanFirst

ADage Marketing Group @adagemarketing.bsky.social · Aug 18

Tech doesn’t impress – it connects.

📱72% of Millennials want app-based portals
👓 Only 32% of Boomers care about VR

Let’s align innovation with expectations – not hype.

#TechTrends #BuyerInsight #ConsumerExpectations

ADage Marketing Group @adagemarketing.bsky.social · Aug 15

“Where’s the Beef?” “Breakfast of Champions.” “Got Milk?”

Which do you remember? Nostalgia builds trust.

What’s your brand’s unforgettable moment? Let’s turn it into your next move-in.

#BrandNostalgia #TrustBuilding #WelcomeDisruption

ADage Marketing Group @adagemarketing.bsky.social · Aug 13

70% of senior living decisions are made by adult children.

They want:
• Transparency
• Support
• Digital trust

📢 Let’s rebuild your messaging around their priorities – and boost your census.

#FamilyDecision #SeniorLivingSales #HumanFirst

ADage Marketing Group @adagemarketing.bsky.social · Aug 12

Intergenerational moments are more than sweet – they’re strategic.

🎨 Teens + residents.
🧁 Baking together.
🧩 Shared games.

These scenes shape perception.

📍 Want to turn “family time” into brand impact? Let’s go.

#IntergenerationalLiving #ExperienceDifferentiation #WelcomeDisruption

ADage Marketing Group @adagemarketing.bsky.social · Aug 8

Wi-Fi and menus?

That’s baseline.

Today’s families want:
• Belonging
• Purpose-driven programs
• Proof of outcomes

🔄 Let’s reframe what you sell – and why it matters.

#MarketingTips #BrandDifferentiation #SeniorLivingGrowth

ADage Marketing Group @adagemarketing.bsky.social · Aug 7

Your brand’s front door isn’t the lobby – it’s your website.

Millennials expect mobile-first, real-time, app-based contact.

Is your digital experience building trust – or breaking it?

Let’s modernize the journey.

#DigitalExperience #SeniorCare #MillennialCaregivers #HumanFirst

ADage Marketing Group @adagemarketing.bsky.social · Aug 6

“Have it Your Way” = the Boomer blueprint.

60% want lifestyle flexibility. Options > standard plans.

Offer: • Clubs • Causes • Dining variety

Empowerment converts. 🎯

Want to showcase flexibility beyond the calendar? Let’s do it.

#Boomers #ActiveAging #YourWay

ADage Marketing Group @adagemarketing.bsky.social · Aug 5

68% of Silent Gen say “reputation for care” is #1.

It’s not about flash, it’s about follow-through. Staff consistency, safety-first design, and word-of-mouth still matter. 🤝

Not sure if your brand signals trust? Let’s evaluate your story.

#SeniorCare #Trust #BrandMatters

ADage Marketing Group @adagemarketing.bsky.social · Aug 2

Your brand should evolve like your audience.

Are you marketing to what prospects expect or what they aspire to become?

Legacy brands know the difference. Do you?

💬 Share your experience – or DM us to audit your brand alignment.

#ADageApproach #WelcomeDisruption

ADage Marketing Group @adagemarketing.bsky.social · Jul 20

Marketing used to be reactive. Now, it’s predictive.

At ADage, we use behavioral and psychographic signals to know who’s ready before they reach out. That means fewer wasted impressions – and more qualified leads at the right moment.

#PredictiveMarketing #BehavioralSignals #SeniorLivingSales

ADage Marketing Group @adagemarketing.bsky.social · Jul 11

By 2035, older adults will outnumber kids in the U.S. For senior living, the future isn’t tomorrow — it’s now.

At ADage, we turn trends into strategy: predictive marketing, inclusive storytelling, and bold moves.

#WorldPopulationDay #SeniorLivingStrategy #LongevityEconomy #WelcomeDisruption

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ADage Marketing Group @adagemarketing.bsky.social · Jul 3

You can’t sell what you don’t engage.

Top-performing communities act within 24 hours – because speed + personalization drives tours and trust. Every hour you wait, the odds of a move-in drop.

Let’s make the first touchpoint count.

#SpeedToLead #SalesStrategy #SeniorLivingSuccess

ADage Marketing Group @adagemarketing.bsky.social · Jun 19

On Juneteenth, we honor the fight for freedom and reaffirm our belief in inclusive, equitable communities. At ADage, we’re proud to support senior living spaces where everyone is seen, heard, and valued.

#Juneteenth #EquityInAging #InclusiveCommunities

ADage Marketing Group @adagemarketing.bsky.social · Jun 13

This week, we recognize the CNAs, resident aides, and care teams who make senior living communities feel like home. At ADage, we know the strongest marketing starts with authentic stories – and no one tells the story of a community better than the frontline teams.

#CNAStrong #SeniorLivingHeroes

ADage Marketing Group @adagemarketing.bsky.social · Jun 12

On June 12, 1967, the Lovings won the right to marry. Loving Day reminds us: love belongs everywhere, including senior living communities. At ADage, we work to ensure every couple is welcomed with dignity, care, and belonging.

#LovingDay #EquityInAging

ADage Marketing Group @adagemarketing.bsky.social · Jun 9

Shrinking budgets. Soaring demand. ADage’s HUMAN First model shows where your marketing works hardest. Stop wasting. Start winning.

In 2025, relevance isn’t optional. It is your strongest asset.

#SeniorLivingMarketing #PredictiveGrowth #HUMANFirst #WelcomeDisruption

ADage Marketing Group @adagemarketing.bsky.social · Jun 6

Pride means safety, visibility & dignity – at any age. Too many LGBTQ+ elders ask, “Will I be safe here?” ADage partners with senior living providers committed to SAGECare certification, so the answer is always yes. 🏳️‍🌈
Learn more: www.sageusa.org/

#PrideMonth #LGBTQSeniorLiving #SAGECare

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