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1827marketing.com
1827 Marketing
@1827marketing.com
25 followers 5 following 310 posts
1827 Marketing simplifies and streamlines your digital B2B marketing. We are a digital marketing agency with the talent, expertise and technology platforms for content marketing campaigns and customer experiences that deliver results.
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1827marketing.com
1827 Marketing @1827marketing.com · 11h
Taking an 'Outside-in' perspective doesn’t mean abandoning what makes you different.

It means making sure your difference still matters to your buyers, not just to you.

Keep reading ->https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights
1827marketing.com
1827 Marketing @1827marketing.com · 12h
Start here: What problems are your customers trying to solve that no one is helping them with?

Build your strategy around that, not your internal roadmap.

Read more: https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights
1827marketing.com
1827 Marketing @1827marketing.com · 18h
A marketing plan shaped by internal opinion is fragile.

The strongest strategies are built from patterns in the external world: buyer behaviour, competitor shifts, macro trends.

Keep reading: https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights
1827marketing.com
1827 Marketing @1827marketing.com · 1d
B2B brands lose credibility as only 30% focus on author expertise. Build EEAT to enhance trust and visibility in search results.

https://bit.ly/4mbcSBl

#B2B #Marketing #Technology
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1827 Marketing @1827marketing.com · 1d
Customer-led content strategy starts with what people are trying to solve, not what you’re trying to promote.

That shift in perspective clarifies everything from topics to channels to tone.

Read more: https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights
1827marketing.com
1827 Marketing @1827marketing.com · 1d
When working with generative AI, iterate your prompt like you iterate your copy. Prompt engineering is a process, not a hack. The first draft is rarely the best one. Read more �‘‰ https://bit.ly/3WHw53N #B2BMarketing #GenerativeAI #ArtificialIntelligence
1827marketing.com
1827 Marketing @1827marketing.com · 1d
Treat your AI prompt like you’d treat a creative brief:

Audience. Purpose. Tone. Format.

The more context you give, the less fluff you get.

Learn more: https://bit.ly/3WHw53N

#B2BMarketing #GenerativeAI #ArtificialIntelligence
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1827marketing.com
1827 Marketing @1827marketing.com · 2d
If your AI produces outputs that sound hollow or generic, it’s not the tool.

It’s your prompt.

Here's how to fix it: https://bit.ly/3WHw53N

#B2BMarketing #GenerativeAI #ArtificialIntelligence
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1827marketing.com
1827 Marketing @1827marketing.com · 2d
The biggest mistake marketers make with AI?

Assuming it “just works.”

It doesn’t. Garbage prompts = garbage content.

Good results come from an excellent brief.

Read more: https://bit.ly/3WHw53N

#B2BMarketing #GenerativeAI #ArtificialIntelligence
1827marketing.com
1827 Marketing @1827marketing.com · 2d
Elevate your B2B content strategy by unlocking insights from competitor analysis. Discover proven tactics and fill content gaps for success.

https://bit.ly/4mIaIsy

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 3d
B2B companies face pressure to adapt to data-driven marketing. The solution: advanced analytics transforms strategies and drives growth.

https://bit.ly/41GfJtH

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 3d
While 70% of firms overlook internal content, those that invest see 76% employee retention. It’s time to prioritize your internal communications.

https://bit.ly/46Ze9Xu

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 3d
Struggling with slow B2B sales cycles? Imagine accelerating deal closures by leveraging psychological insights. Apply these strategies to enhance customer engagement.

https://bit.ly/4lyt0M2

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 4d
From a tick-box exercise to an engagement powerhouse: 82% of firms improve retention by embracing these onboarding principles.

https://bit.ly/3HBcU6o

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 4d
While 70% of B2B marketers struggle with authenticity, those focusing on genuine interactions report 50% better client retention. Here’s how to join them.

https://bit.ly/45mTvzn

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 4d
The goal of CTV ads isn’t to convert someone binge-watching Gogglebox. It’s to build brand recognition so you're on the day-one list when they’re ready to buy.

Read more: https://bit.ly/4bM7Rtp

#MarketingStrategy #DigitalAdvertising #B2BMarketing
1827marketing.com
1827 Marketing @1827marketing.com · 5d
From Twitter fatigue to vibrant engagement: B2B marketers are transitioning to Threads and Bluesky, discovering new opportunities for connection and growth.

https://bit.ly/45D0nHF

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 5d
The production bar for CTV is high. But so is the potential return when the medium lets your brand look and sound premium.

Read more: https://bit.ly/4bM7Rtp

#MarketingStrategy #DigitalAdvertising #B2BMarketing
1827marketing.com
1827 Marketing @1827marketing.com · 5d
AI is fast at producing words. But without a good prompt, they’ll feel off. Off-brand, off-tone, off-message.

Speed means nothing without direction.

Read more: https://bit.ly/3WHw53N

#B2BMarketing #GenerativeAI #ArtificialIntelligence
1827marketing.com
1827 Marketing @1827marketing.com · 5d
While 90% of B2B buyers trust peer reviews, only 40% of companies use testimonials effectively. Don’t fall behind.

https://bit.ly/45GvJ01

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 5d
One message per video.
One hook. One story. One ask.

Short-form video forces clarity. Earn attention by saying less and meaning more.

Keep reading: https://bit.ly/4atvfeY

#B2BMarketing #ContentStrategy #VideoMarketing
1827marketing.com
1827 Marketing @1827marketing.com · 6d
Good content answers a question.
Great content removes a barrier.

If you're not helping buyers take the next step, you're stalling the sale.

Read more: https://bit.ly/3TUEIEQ

#B2BMarketing #MarketingStrategy #ContentStrategy
1827marketing.com
1827 Marketing @1827marketing.com · 6d
The most dangerous mindset in B2B?
“We’ve always done it this way.”

An outside-in strategy isn’t disruption for its own sake, it’s adaptation with purpose.

Read more: https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights
1827marketing.com
1827 Marketing @1827marketing.com · 6d
Many B2B brands fail to leverage employee insights. EGC can turn your workforce into powerful advocates.

https://bit.ly/3Uw5uEA

#B2B #Marketing #Technology
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1827marketing.com
1827 Marketing @1827marketing.com · 6d
Search was never neutral. Now it’s actively editorial.

So how do you make sure your perspective makes it into the answer? If you're not shaping the input, you're not part of the output.

Read more: https://bit.ly/43fhMog

#B2BMarketing #InboundMarketing #GenerativeAI