Author | Lightnews

Samuel (Sam) Pavin

@sampavin.bsky.social

500 followers 210 following 220 posts

Marketer (B2B) by trade, entrepreneur and intrapreneur by passion. >For hire< Founding Director at Resumption | Board member at La French Tech Australia. French in Australia. Girl Dad. Sharing about Life, Marketing, Startups, and Technology.

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Samuel (Sam) Pavin @sampavin.bsky.social · 19d

Entrepreneurship is contagious.

Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.

#entrepreneurship

Samuel (Sam) Pavin @sampavin.bsky.social · 22d

From Watson to Claude.

IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...

#IBM #AI

IBM and Anthropic Partner to Advance Enterprise Software Development with Proven Security and Governance

IBM & Anthropic announced a strategic partnership to accelerate the development of enterprise-ready AI by infusing Anthropic’s Claude into IBM’s SW portfolio to deliver measurable productivity gains, ...

newsroom.ibm.com

Samuel (Sam) Pavin @sampavin.bsky.social · 28d

The problem with performance marketing?

It is not marketing. It's not long term, it's not building foundations. It relies on them.

Don't hire for "performance marketing" until you have actually hired for Marketing.

(You add fuel to the bonfire AFTER you've built it, not before...).

Samuel (Sam) Pavin @sampavin.bsky.social · 28d

A key thing not to forget when using #AI:

"If we don’t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social

Samuel (Sam) Pavin @sampavin.bsky.social · 29d

Marketing is like landscaping (because anyone who mows their lawn and snips their hedge thinks they can do it)...
🌲😉

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 19

Founders, if you're looking for self-care and support (from founders), check out this Reddit thread.
That's a good, fairly positive and open, one.

"Fellow founders..."
www.reddit.com/r/startups/c...

From the startups community on Reddit

Explore this post and more from the startups community

www.reddit.com

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 18

Ultimately, from experience, both do both (when they work well, of course).

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 18

Actual paid: $9.62 = 20+% price increase through 'hidden' charges.

Note: this is not only bad practice but also bad marketing and bad customer experience. Beyond that coffee example, the logic applies everywhere.

A photorealistic golden coffee mug filled with dark coffee, set against a deep black background. Soft steam curls upward from the mug, and the metallic surface reflects warm golden light, creating a luxurious, high-end atmosphere.

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 18

Retail good practice/bad practice - coffee shop edition.

Good practice: Pricing displayed, clear, transparent, no surprises.

Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)

Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 17

A reminder that Australia is open for business.

Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade

Australia looks to Korea for new industry capital

Ambassadors, government officials and business leaders will meet in Seoul this week as part of a pitch for Korean investment in Australia’s critical and emerging industries, including artificial intel...

www.innovationaus.com

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 12

Full circle. #AI

Humans fix AI's messy mistakes

Sloppy AI is creating a new market for some scrappy startups. Companies are now hiring people to improve AI-generated art, writing, and code.

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 11

"Google yourself". Yes, this is a mandatory regular check.
But now, do also Perplexity yourself. ChatGPT yourself. Le Chat yourself.
Case in point, Perplexity just allowed me to discover that I'm apparently among the "Top Fractional CMOs for IoT Companies" per NUOPTIMA. I'll take it :)

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 9

Just saw your post and, fun enough, this is what I shared a few minutes ago:

"While an AI can outperform human beings in a specific task, people, as Scharre writes, have a tendency for “mistaking performance for competence.” In other words, an AI can be very good at what it knows how to do.

But the AI doesn’t know what it doesn’t know, and it also doesn’t know that it should know what it doesn’t know."

Samuel (Sam) Pavin @sampavin.bsky.social · Sep 9

#Tech: A healthy reminder about AI and its current state:

"While an AI can outperform human beings in a specific task, people [...] have a tendency for “mistaking performance for competence.”

#AI

Samuel (Sam) Pavin @sampavin.bsky.social · Aug 25

It's that simple.

Written words, in black over a white background. The text reads: "If you know you can do better.. then do better."

Samuel (Sam) Pavin @sampavin.bsky.social · Aug 16

THE place:

'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts.

www.businessinsider.com/station-f-st...

Via @businessinsider.com #startups

'We're not trying to be Silicon Valley': Inside Station F, where Paris is incubating the next tech and AI juggernauts

Station F transformed Paris's startup ecosystem. Here's how it's galvanizing France's AI boom and luring global talent.

www.businessinsider.com

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Samuel (Sam) Pavin @sampavin.bsky.social · Aug 8

TikTok 🤝 Plagiarism.

"In 2020, there were 200,000 full-time equivalent creators. In 2024, there were 1.5 million. The number of original ideas did not increase at the same rate; more people are echoing fewer ideas."

Via Creator Spotlight
#CreatorEconomy #TikTok

Samuel (Sam) Pavin @sampavin.bsky.social · Jul 24

#Rant:
Coaching theatre (n.)

A scripted performance where a self-proclaimed mentor charges $250 for 15 minutes of name-dropping, vague frameworks, and feel-good fluff.
Then calls it “insane value”... .

It's BS, no value, dangerous, and, sadly, founders are buying it. #startup

Reposted by Samuel (Sam) Pavin

Andrew Carrier 🍸 @andrewcarrier.com · Jun 25

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Samuel (Sam) Pavin @sampavin.bsky.social · Jun 21

Basic take on product management:

It's the bastard offspring of development and customer support.

Yes, that's part experience, part rage-baiting 🙂

#PM #ProductManagement

Samuel (Sam) Pavin @sampavin.bsky.social · Jun 5

...
Marketing in 2025.
No relevant target/audience identified.
🤯

Samuel (Sam) Pavin @sampavin.bsky.social · Jun 5

Meh... We needed more than AWS or Azure ;)
Especially as I was talking to startups and (actually) not trying to sell features but help them build a business.

Samuel (Sam) Pavin @sampavin.bsky.social · Jun 5

I started asking for it circa 2006-2007, in my defense... :)

Samuel (Sam) Pavin @sampavin.bsky.social · Jun 5

Quondam fulsi, nunc exstinctus.

Samuel (Sam) Pavin @sampavin.bsky.social · Jun 5

@benkepes.bsky.social Hi Ben, long time!
Great to see you again.
(and yes, per your last post, IBM only got a decent enough cloud in 2011-12... says the former IBMer me).

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