Robby DeGraff
@robbydegraffap.bsky.social
900 followers 1.2K following 4.2K posts
Manager of Product and Consumer Insights at AutoPacific waxing lyrical about cars and data. Skier, dog dad, husband, shameless nerd. Wisconsin is home. Be humble, be kind. Check out our automotive research: www.autopacific.com
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robbydegraffap.bsky.social
YES! One of my favorite newer trends happening.
Reposted by Robby DeGraff
sam.abuelsamid.com
For those that prefer to listen to podcasts on Youtube, the Telemetry Transportation Daily is now available there as well, a daily 2-minute-ish bite of what's happening in transportation and mobility www.youtube.com/playlist?lis...
Telemetry Transportation Daily - YouTube
Telemetry Transportation Daily is a short daily podcast that hits on the high points of what's happening in the mobilty and transportation space.
www.youtube.com
robbydegraffap.bsky.social
Ive been watching that like a hawk. If that happens, that's going to be a MASSIVE influece on what happens stateside.
robbydegraffap.bsky.social
Oh theses comments are good (reading through them now).
robbydegraffap.bsky.social
Thanks as always for covering our studies sir.
robbydegraffap.bsky.social
What makes this all *VERY* shocking...is that lignering consumer concerns and worries regarding privacy and national security threats if Chinese-brand vehicles are sold here in the U.S., are beginning to subside and fall YoY.

I'd love to hear your thoughts on this and any predictions you may have.
robbydegraffap.bsky.social
As a result of that, certain Chinese brands are catching the eye and attention of these interested stateside vehicle shoppers, with Huawei (27%), Xiaomi Technology (23%), and BYD (19%) ranking as the top three most considered out of several automakers listed in our study.

Here's the full spread:
robbydegraffap.bsky.social
Two trends:

-Even as geopolitical tensions & tariff tirades distance China and the United States, consumers are becoming more aware of Chinese automakers. 📈This jumped 12% pts YoY.

-Americans are also more likely (📈 10% pts YoY) to consider buy/lease a Chinese-brand vehicle once available.
robbydegraffap.bsky.social
So last week, I dove into our latest batch of data to see if perception has changed at all compared to last year's FADS Study, and folks...things are trending in a rather surprising direction.
robbydegraffap.bsky.social
🧵Time for spicy hot data! With every passing year, our @autopacific.bsky.social team continues to conduct research on vehicle shoppers in an ongoing effort to learn what American consumers think of Chinese automakers...because they will be here at some point.

Join me as I unpack the numbers.
robbydegraffap.bsky.social
That's a wrap! My week of testing Land Rover's 2025 Defender 110 X-Dynamic SE has come to a close, and I miss it like hell already.

Head over to my Instagram to read my final thoughts and take on this beloved boxy thing (which I still want to buy ASAP).

www.instagram.com/p/DPptSV1DM9...
robbydegraffap.bsky.social
I'm starting to see a lot of new Hyundai IONIQ 9s in my neck of the woods...
robbydegraffap.bsky.social
Excellent answer! Any examples you fancy?
robbydegraffap.bsky.social
What's your *chef's kiss* interior design element?

For me, any kind of wood trim in a vehicle's cabin. Even if it's fake.
robbydegraffap.bsky.social
Look at this wave of starting MSRPs over the years for the Grand Wagoneer:

2022 MY: $87,995
2023 MY: $90,495
2024 MY: $91,945
2025 MY: $84,945
2026 MY: $62,145

Jeep had its "Ope!" moment around the middle of the decade.
robbydegraffap.bsky.social
I just want a EREV Pacifica.
robbydegraffap.bsky.social
Erroneous. ANYTHING CAN HAPPEN AT STELLANTIS.
robbydegraffap.bsky.social
Yo, Stellantis has zero excuse to not drop the Grand Wagoneer's EREV powertrain into the Pacifica.