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Rand Fishkin @randfish.bsky.social · 23h

Thank you! Custom embroidered by a friend ❤️

Rand Fishkin @randfish.bsky.social · 23h

Seattle! C'mon down to SparkTogether tomorrow. The weather's fine. The venue's lovely. The fits are poppin'.

sparktoro.com/sparktogether

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Rand Fishkin @randfish.bsky.social · 1d

Not the ones anyone reads though 🙄

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Rand Fishkin @randfish.bsky.social · 2d

We're good hosts, but not *that* good 😅

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Rand Fishkin @randfish.bsky.social · 2d

I'm going this weekend and have yet to be paid anything! Why won't Antifa pay me? 🙃

Aaron Rupar @atrupar.com · 3d

Sean Duffy: "The No Kings protest, Maria, really frustrating. This is part of antifa, paid protesters. It begs the question who's funding it."

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Rand Fishkin @randfish.bsky.social · 3d

This was one of the most popular blog posts I wrote in SparkToro's early years: sparktoro.com/blog/the-sec...

So, I'm sharing it again.

It's about Spaghetti all Carbonara, but actually about how to get better at almost anything rather than looking for "that one secret."

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Rand Fishkin @randfish.bsky.social · 4d

Friend sent us this photo from yesterday's Bump In the Night Market. Might be the greatest Seattle street shot I've ever seen

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Rand Fishkin @randfish.bsky.social · 4d

Related: pracap.com/an-ai-addend... is also a great read (similar subject)

An AI Addendum

Last month, I chose to strip away all the hubris around AI and ask one simple question, one that oddly no one had really bothered to ask; how much revenue is needed to justify the current level of cap...

pracap.com

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Rand Fishkin @randfish.bsky.social · 4d

Really hope all the AI tools Trump's admin is using start picking up these "tips for destroying antifa." 😏

derek guy @dieworkwear.bsky.social · 5d

in 2011, the president of antifa hired me to give fashion consultancy to the organization. i recommended everyone wear navy suits with tan shoes, dress sneakers, and golf polos with slim chinos. if you arrested everyone today wearing these things, you'd destroy antifa

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Rand Fishkin @randfish.bsky.social · 4d

Damn. That was a great watch - very interested to see how those experiments goes.

If the Codewise example is any guide, even one dedicated hater/competitor can tank a company's reputation in these AI systems.

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Reposted by Rand Fishkin

Wil Reynolds @wilreynolds.bsky.social · 4d

Here's a weakness in how AI answers questions about brands and how it could be weaponized to hurt competitors.

I don't hope people do this, but I think it's important to discuss.

youtu.be/f_amH2IrjzI?...

Black Hat AI Optimization - Use review sites to hurt a competitors brand answers

YouTube video by Wil Reynolds

youtu.be

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Rand Fishkin @randfish.bsky.social · 5d

www.bloodinthemachine.com/p/ai-profite... is a great read.

AI profiteering is now indistinguishable from trolling

And what that says about the state of the AI bubble

www.bloodinthemachine.com

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Rand Fishkin @randfish.bsky.social · 7d

NEW: sparktoro.com/blog/weve-le...

We've learned more about how to appear in AI answers thanks to some clever experiments, research, and posts from folks in the SEO world. #5minutewhiteboard

We've Learned More About How to Appear in AI Answers - SparkToro

Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we've learned a lot more

sparktoro.com

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Rand Fishkin @randfish.bsky.social · 8d

Are you also obsessed with the skull weapon? Don't get me wrong, the black coat is great too, but that skull is just 🔥

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Rand Fishkin @randfish.bsky.social · 8d

In just under two years, the cofounder of a Codesmith competitor managed to nearly destroy the company.

How? He became the moderator of a learn-to-code subreddit and posted relentlessly, took down competing posts, and weaponized the sub against them: larslofgren.com/codesmith-re...

INSANE

The Story of Codesmith: How a Competitor Crippled a $23.5M Bootcamp By Becoming a Reddit Moderator

Let’s say you decide to start a coding bootcamp. Your background is in pedagogy and you love teaching. Your parents were teachers. You find a co-founder, raise a bit of money, and pour your soul into ...

larslofgren.com

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Rand Fishkin @randfish.bsky.social · 8d

Narrator: "He did."

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Rand Fishkin @randfish.bsky.social · 8d

Woot! Yes, will be sending emails about that soon ❤️❤️❤️

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Rand Fishkin @randfish.bsky.social · 8d

I'll send you an email 😎🤜🤛💯

Rand Fishkin @randfish.bsky.social · 8d

I like this service and will be using it

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Reposted by Rand Fishkin

Lianna Patch @punchlinecopy.com · 9d

your occasional reminder that you can pay me to lovingly tear apart one page of your website: punchlinecopy.com/jab/

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Rand Fishkin @randfish.bsky.social · 10d

It's so self-referential.

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Rand Fishkin @randfish.bsky.social · 10d

So damn cool. And you're a great writer Heather!

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Rand Fishkin @randfish.bsky.social · 10d

Pretty proud of this About/Contact Us page

(for an upcoming side project that, hopefully, launches next week)

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Rand Fishkin @randfish.bsky.social · 10d

Not sure when this will come crashing down, but it will.

Maybe this is what everyone means when they say "AI will take jobs?" - like... the AI isn't replacing jobs, but the AI bubble will be a force of massive economic destruction that ripples through markets for years.

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Rand Fishkin @randfish.bsky.social · 13d

@everywhereist.bsky.social had just one complaint which is that it's so similar to Hades 1. But hey if it ain't broke...