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Barry Adams 📰

@polemicdigital.com

2K followers 500 following 1.1K posts

Specialised SEO and audience growth consultant for news publishers. Co-founder of the News & Editorial SEO Summit. 🇳🇱 in Northern Ireland. Consulting: https://www.PolemicDigital.com Newsletter: https://www.SEOforGooglenews.com Event: https://NewsSEO.io

www.PolemicDigital.com

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Barry Adams 📰 @polemicdigital.com · Nov 22

No, we don’t need a new acronym. Or a new name. Or a new ‘paradigm’.

Whether search is done on a system built on classic information retrieval or on a large language model, it’s a search engine.

Search engine optimisation. SEO.

Don’t be all Hubspotty and try to create a new industry name.

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Barry Adams 📰 @polemicdigital.com · 1d

That's gonna be a very bleak report I'm afraid... Not in Google's interests to deliver that any time soon.

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Barry Adams 📰 @polemicdigital.com · 1d

Nothing like writing an SEO audit report with the DOOM soundtrack playing.

a video game character with spiked armor and a helmet that says ' doom eternal ' on it

ALT: a video game character with spiked armor and a helmet that says ' doom eternal ' on it

media.tenor.com

Reposted by Barry Adams 📰

Mark Williams-Cook @markwilliamscook.com · 1d

📊 New data from @alsoasked.com shows Google is aggressively increasing the number of AIOs in People Also Asked questions, with it over doubling in three months from 18% to 38% of English queries 🤯

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Reposted by Barry Adams 📰

John Mueller @johnmu.com · 1d

This is a great compilation of things that publishers can do when it comes to Search & more.

Barry Adams 📰 @polemicdigital.com · 1d

ICYMI, I wrote a little about how news publishers can survive the post-AI web, where traffic will be harder to scale and audience loyalty will be crucial.

www.seoforgooglenews.com/p/ai-surviva...

AI Survival Strategies for Publishers

AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these may involve some tough challenges.

www.seoforgooglenews.com

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Barry Adams 📰 @polemicdigital.com · 1d

ICYMI, I wrote a little about how news publishers can survive the post-AI web, where traffic will be harder to scale and audience loyalty will be crucial.

www.seoforgooglenews.com/p/ai-surviva...

AI Survival Strategies for Publishers

AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these may involve some tough challenges.

www.seoforgooglenews.com

Reposted by Barry Adams 📰

Aleyda Solis @aleyda.bsky.social · 2d

🎉 Announcing the #SEOFOMO x @similarwebinsights.bsky.social London Free Meetup on November 20, from 6pm to 9pm 🔥

Featuring 3 SEO panels, there will also be free drinks, food, giveaways, and super fun networking 💪😎

Register now for free: www.eventbrite.es/e/seofomo-x-...

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Barry Adams 📰 @polemicdigital.com · 2d

I didn't see that post, but yeah I can imagine Tim is saddened by what Silicon Valley has turned the web into.

Reposted by Barry Adams 📰

Dave Earley @earleyedition.bsky.social · 3d

Back at work after a week off. Let's get into it.

from Barry Adams @polemicdigital.com in his newsletter: AI Survival Strategies for Publishers

AI Survival Strategies for Publishers

AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these may involve some tough challenges.

www.seoforgooglenews.com

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Barry Adams 📰 @polemicdigital.com · 2d

Subfolders and trailing slashes for redirects, URL parameters for the canonicalisation... Some are easily fixed, others not so much.

Barry Adams 📰 @polemicdigital.com · 2d

The fact that the insatiable greed from big tech companies has undermined and destroyed the free and open nature of the web, causing a huge retreat behind paywalls and closed systems and ruining the free exchange of information the web originally enabled, is definitely not talked about enough.

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Barry Adams 📰 @polemicdigital.com · 2d

Sitebulb crawl of a large news publisher, capped at 1M URLs. 92% of crawled URLs are either internal redirects or canonicalised pages.

Sometimes I'm surprised a website ranks at all, with the level of technical issues that throw so many obstacles at Google. 😩

Sitebulb Cloud indexability report showing a small percentage of indexable URLs, with the majority of URLs either redirected or canonicalised.

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Barry Adams 📰 @polemicdigital.com · 3d

Worth a watch for sure. Skip the host’s intro if you don’t speak Dutch. You’ll miss a few mediocre jokes, but the English language interview with Karen is gold.

Karen Hao @karenhao.bsky.social · 3d

I had so much fun going on Dutch late night last week during my brief stopover in Amsterdam!

Thank you to the amazing host Arjen Lubach, and his wonderful team & audience, for making me feel so welcome.

www.youtube.com/watch?v=mxq4...

Arjen Lubach interviewing Karen Hao about Empire of AI on the set of his Dutch late night comedy show, Lubach.

Tex de Wit, Karen Hao, and Arjen Lubach posing in front of the Lubach audience.

Barry Adams 📰 @polemicdigital.com · 3d

Great interview. The YT comments are universally positive, in case you haven’t Google translated them 😄 Consensus is you’ve been the best guest on that show, ever.

Barry Adams 📰 @polemicdigital.com · 3d

Google playing semantics again.

Barry Adams 📰 @polemicdigital.com · 3d

Don’t lie, you folks had an awesome time 😂

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Barry Adams 📰 @polemicdigital.com · 3d

Rarely have I had so much FOMO.

Barry Adams 📰 @polemicdigital.com · 4d

Most leading UK news websites fell down Google rankings in 2025

pressgazette.co.uk/media-audien...

Most leading UK news websites fell down Google rankings in 2025

Around six in ten of the UK’s biggest news websites have seen a drop in their visibility in Google search results in 2025 so far.

pressgazette.co.uk

Barry Adams 📰 @polemicdigital.com · 5d

Not sure if this is a match report or a novel form of poetry. Regardless, it’s brilliant.

www.bbc.com/sport/footba...

World Cup qualifying: 'Chronic Scotland prevail in Hampden head-wrecker'

Scotland somehow emerge from a bizarre World Cup qualifier with another victory on a remarkable night at Hampden, writes Tom English.

www.bbc.com

Barry Adams 📰 @polemicdigital.com · 5d

The FIA is so corrupt it makes FIFA look positively ethical.

Andrew Benson @andrewbensonf1.bsky.social · 5d

FIA president Mohammed Ben Sulayem poised to stand unopposed in election - BBC Sport www.bbc.co.uk/sport/formul...

FIA president Mohammed Ben Sulayem to stand unopposed in election

Incumbent Mohammed Ben Sulayem is poised to stand unopposed in December's election for the presidency of motorsport's governing body.

www.bbc.co.uk

Barry Adams 📰 @polemicdigital.com · 5d

Glad it’s not just me. That stuff is foul. Why do people queue up for it?

Barry Adams 📰 @polemicdigital.com · 5d

This is potentially huge and could lead to stricter regulation of these Google services in the UK.

Press Gazette @pressgazette.co.uk · 5d

Google search, AI Overviews, AI Mode and Discover designated for UK regulation by CMA
pressgazette.co.uk/news/google-...

Google search, AI Overviews, AI Mode and Discover designated for UK regulation

Google search has formally been designated with "strategic market status" by the UK's Competition and Markets Authority (CMA).

pressgazette.co.uk

Barry Adams 📰 @polemicdigital.com · 5d

a bald man making a peace sign with the words sure if you say so

ALT: a bald man making a peace sign with the words sure if you say so

media.tenor.com

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Reposted by Barry Adams 📰

Chris Green SEO @chris-green.net · 6d

Web Guide, AI Mode and AI Overviews - what next? Gianluca has created a super-detailed explainer into Google’s Web Guide AND set it against the already-familiar AI Overview and AI Mode “surfaces”.

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Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search

Discover how Web Guide, AI Mode, and AI Overviews are reshaping Google Search — and what SEOs must do to adapt in the era of AI Search SEO.

buff.ly

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Barry Adams 📰 @polemicdigital.com · 6d

a man with a beard is wearing a necklace and a ring and the word facts is above him

ALT: a man with a beard is wearing a necklace and a ring and the word facts is above him

media.tenor.com

Barry Adams 📰 @polemicdigital.com · 6d

And the answer is…

a can of spam with a picture of a sandwich on it

ALT: a can of spam with a picture of a sandwich on it

media.tenor.com

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