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Lewis | ICO Partners

@persistentworld.bsky.social

1.7K followers 1K following 630 posts

📝 Video game marketing, comms, self-publishing @ ICO Partners ✍️ Worked on Baldur's Gate 3, Orcs Must Die! & Eriksholm 📧 Reach me on [email protected] 🔎 View just some of my work here https://www.lewisburnell.com/

www.lewisburnell.com

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Lewis | ICO Partners @persistentworld.bsky.social · Nov 14

Looking for a video game marketing, PR or self-publishing starter pack? Here's a great place to begin filled with awesome people 👇https://go.bsky.app/MDR4zj

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Lewis | ICO Partners @persistentworld.bsky.social · 23h

Void Train going all in on AI key art and voice over? Yikes. youtu.be/vUsSwUo2IrY?...

Voidtrain - Official 1.0 Release Date Trailer

YouTube video by IGN

youtu.be

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Lewis | ICO Partners @persistentworld.bsky.social · 1d

Big thanks to GameInformer for this coverage. Great article.

gameinformer.com/feature/2025...

Suiting (Back) Up

The developers at AdHoc Studio talk about rising from the ruins of Telltale to create their debut superhero game, Dispatch

gameinformer.com

Lewis | ICO Partners @persistentworld.bsky.social · 2d

Any journalists I know heading to Spiel Essen next week?

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Lewis | ICO Partners @persistentworld.bsky.social · 2d

Hey Wander, after 11 years of development, Tavern Keeper has a demo at Next Fest and it launches on November 3rd. It's the successor to Game Dev Tycoon. I've just emailed you a full game key store.steampowered.com/app/436780/T...

Lewis | ICO Partners @persistentworld.bsky.social · 6d

Huge thank you to Eurogamer 😍

Eurogamer @eurogamer.bsky.social · 6d

Fantasy pub sim Tavern Keeper finally entering early access after 11 years of development

www.eurogamer.net/fantasy-pub-...

Tavern Keeper artwork showing fantasy characters eating and drinking in a tavern

Lewis | ICO Partners @persistentworld.bsky.social · 6d

After 11 years of development, Tavern Keeper is launching on November 3rd. It's the successor to the multi-million selling Game Dev Tycoon. One to watch.

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Lewis | ICO Partners @persistentworld.bsky.social · 8d

Great article from @kerrblimey.bsky.social on what "on the record" actually means. A must read. www.gamedeveloper.com/marketing/de...

Please remember what 'on the record' means

Let's discuss the role of journalists and journalism in the video game industry.

www.gamedeveloper.com

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Lewis | ICO Partners @persistentworld.bsky.social · 12d

Latest issue in my newsletter, highlighting some awesome upcoming crowdfunding board games.

Dice Engine @diceengine.bsky.social · 12d

Our latest issue of Dice Engine is live, featuring amazing campaigns from the likes of @thelabpress.bsky.social, @theworldanvil.bsky.social and many more #boardgames diceengine.substack.com/p/neon-nosta...

🌆 Neon, Nostalgia & New Beginnings

6 crowdfunding campaigns that offer cooperative deckbuilders, neon-soaked noir, and campfire confessions

diceengine.substack.com

Lewis | ICO Partners @persistentworld.bsky.social · 16d

Fucking helllllllllllllllllllllllll

Lewis | ICO Partners @persistentworld.bsky.social · 16d

Christ, when do these go on sale asking for a friend?!

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Lewis | ICO Partners @persistentworld.bsky.social · 17d

Remember when Man U were bought by the Glazers? Or Asda? Or Morrisons by private equity? All saddled with debt, all went to shit. Not that EA has very far to fall in that space.

IGN @ign.com · 17d

EA goes private in $55 billion deal, Andrew Wilson to remain as CEO. https://bit.ly/3WaGqnc

Lewis | ICO Partners @persistentworld.bsky.social · 20d

Of all the crossovers, the latest from Blizzard is quite possibly the worst news.blizzard.com/en-us/articl...

Embody the Sector’s Finest with StarCraft x Diablo IV

Faster than a Zerg rush, StarCraft storms into Sanctuary for a limited time.

news.blizzard.com

Lewis | ICO Partners @persistentworld.bsky.social · 22d

Genuinely, my wallet cannot take any more games.

Lewis | ICO Partners @persistentworld.bsky.social · 26d

Wishlisting. Supporting. Looks banging.

PAUL CONWAY - SOBM Oct 27th @doomcube.bsky.social · 27d

We have a launch date, folks. Blake Manor opens its doors on October 27th!

#indiegames

Lewis | ICO Partners @persistentworld.bsky.social · 26d

More of this type of coverage please

Rogue @roguesite.bsky.social · 26d

The board game so comically large that it generates its own gravity will be playable on Steam soon.

www.rogue.site/news/twiligh...

Space cats are invading Steam with Twilight Imperium Digital

Is it too late to refund the deposit on my gaming table?

www.rogue.site

Lewis | ICO Partners @persistentworld.bsky.social · 26d

It really is - the volume is ridiculous and I also dislike being unable to offer every creator paid opportunities. We're in a weird spot.

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Lewis | ICO Partners @persistentworld.bsky.social · 26d

Wishing my life away for ARC Raiders launch day 😭

Lewis | ICO Partners @persistentworld.bsky.social · 27d

It's coming up in conversation more and more, but sadly most media simply don't care after launch and marketing spends have typically been exhausted by then.

Lewis | ICO Partners @persistentworld.bsky.social · 27d

You're right, I just don't know how indies make the space or the conversions when there's so much noise and demand for people's wallets.

Lewis | ICO Partners @persistentworld.bsky.social · 27d

Really does, I've picked it up but no idea when I'll play it 😅

Lewis | ICO Partners @persistentworld.bsky.social · 27d

It has a fantastic price point (£18.89), reviews has been positive and it looks incredibly polished. I just can't understand why this, and so many others just aren't being bought. Too many games? Considered too expensive? Busy time period?

Lewis | ICO Partners @persistentworld.bsky.social · 27d

I'm really struggling to understand some releases at the moment and their (seemingly) lack of sales. Arctic Awakening looks wonderful, it has around 6700 Followers, so around 83,000 wishlists, and yet it peaked at 140 players. store.steampowered.com/app/1275550/...

Save 10% on Arctic Awakening on Steam

A first-person narrative adventure set in the unforgiving Arctic. Your plane crashed in a storm, leaving only your court-mandated therapy bot for company as you journey to find your co-pilot and uncov...

store.steampowered.com

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Lewis | ICO Partners @persistentworld.bsky.social · 27d

This is an unbelievable story. @permadeath.bsky.social www.polygon.com/valve-steam-...

Valve apologizes for ruining a Steam game's launch

A decade's worth of work in Steam's early access went down the gutter, and the developers spent almost a year wondering why their game failed

www.polygon.com

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Lewis | ICO Partners @persistentworld.bsky.social · 27d

Truly awful

PCGamesN @pcgamesn.com · 27d

Valve, the master of microtransactions, has invented a new type of loot box that seems to get around regulations in some European countries.
Find out more - link below 👇

#Valve #Steam #LootBoxes #Microtransactions #GamingNews #PCGaming

Valve invents new Counter-Strike 2 loot boxes that successfully dodge anti-gambling regulations

Valve, the master of microtransactions, has invented a new type of loot box that seems to get around regulations in some European countries.

www.pcgamesn.com

Lewis | ICO Partners @persistentworld.bsky.social · 28d

I think this wins the byline battle

Rhiannon 🇵🇸 @rhithewitch.bsky.social · 28d

No one can make jokes about Sonic not having a solid racing game anymore. Sonic Racing: CrossWorlds is up there with the greats.
www.thegamer.com/sonic-racing...

Sonic Racing: CrossWorlds Review - Sega Does What Nintendon't

Sega has a winner on its hands with Sonic Racing: CrossWorlds, giving us an instant classic in the genre, and easily the best game in the series.