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Agency people love to say “great ideas can come from anywhere”. And while this is technically true, it is usually invoked by spineless hacks as they fill a brainstorming session with all manner of …

Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 2d

#LinziBoyd’s #startup story & what you can learn from it. We review #BrandFamous: wp.me/P23AlC-Nt #business #marketing

Brand Famous

Why Can't I Be You?: Some Thoughts on Branding — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 22h

A story about a client agreeing with me & calling me a genius and me telling him he’s wrong. Well, part-wrong. Some thoughts on branding: www.martinbihl.com/business-thinking/some-thoughts-on-branding #advertising #branding #marketing #standupcomedy

The most important reason your advertising has to be true to its brand has nothing to do with market share or competition or retail projections.

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

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dereklwalker.bsky.social @dereklwalker.bsky.social · 1d

Kickstarter update - 6 days to go or as I like to call it:

"Y'all gonna make me lose my mind up in here" stage.

Doing a Kickstarter, no one prepares you for all the Monday morning 'QBing' or the "let me tell you what you are doing wrong" folks.

Luckily, I work in advertising.

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Reposted by Martin Bihl

dereklwalker.bsky.social @dereklwalker.bsky.social · 2d

Kickstarter update - 7 days to go: "Is this it" stage.

Yes. Yes it is. And I am super thankful for those contributed, offered support, gave insights, and told me the truth.

Whether I reach my goal or not (more not right now) - I thank you!

www.kickstarter.com/projects/cra...

Crash & Burn

www.kickstarter.com

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Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 2d

How you know you’ve reached the “pinnacle of critical thinking” – with clients or with toddlers. #Strategist #LeahBrierBienstock on episode 9 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #criticalthinking #strategy #podcast #mentoring

Episode 09-Leah Brier Bienstock

Podcast Episode · You're On Mute · 02/29/2024 · 16m

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The Agency Review @theagencyreview.bsky.social · 2d

What #CWrightMills figured out in #1956 that we’ve been paying for ever since. We review #ThePowerElite: wp.me/P23AlC-LD #sociology

I Should Have Known Better: The real value of improvement — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 2d

Is the point still to be better than your competition? Is that how brands and others win in the marketplace? Or is it something else? I thought I knew. Now I’m not so sure. Some thinking about it all: www.martinbihl.com/business-thi... #marketing

It’s mindboggling sometimes to think about how much has changed in the advertising industry. And while I’m sure every generation has said the same thing, the simple fact is that they were wrong and we...

Igniting Customer Connections

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The Agency Review @theagencyreview.bsky.social · 3d

How do you mix #data #software & #marketing? We review x-@EpsilonMktg @AndyFrawleyCEO’s #IgnitingCustomerConnections wp.me/P23AlC-L2

Perhaps the most daunting development in advertising – or whatever it is we’re calling what we do today – is the attempt by organizations to combine data with software with marketing. Not on an ad …

Podcast Episode · You're On Mute · 02/29/2024 · 14m

Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 2d

What sunlight bouncing off of cars has to do with happiness. For some people. Marketing expert #BryanHaut on how we experience happiness. #YoureOnMuteThePodcast Episode 8: podcasts.apple.com/us/podcast/e... #memory #happiness #podcast

Episode 08-Bryan Haut

An Irrevocable Condition: First Pitch in Oxford

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Martin Bihl @martinbihl.bsky.social · 2d

There are a lot of famous baseball stories about a lot famous baseball games. This is not one of them. thewatertoweronline.com/an-irrevocab... #Baseball #OleMiss #UniversityofMississippi #CollegeBaseball

Fly away home, little boy. Fly from school and the people you don’t know and the games you don’t understand to a television transmission…

thewatertoweronline.com

Podcast Episode · You're On Mute · 02/29/2024 · 16m

Reposted by Martin Bihl

JA Westenberg @joanwestenberg.com · 3d

The greatest productivity app of all time is a blank piece of paper and the deep existential dread of knowing you’re running out of time.

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Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 3d

What photographer & entrepreneur #NicDamico means when he says “Truth is very slippery” and why it’s not as nefarious as it might sound. Episode 7 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #truth #relationships #podcast

Episode 07-Nic D'Amico

Four Seasons: The Story of a Business Philosophy

Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 4d

An inside look at the rise of @FourSeasons. We review #FourSeasonsTheStoryofaBusinessPhilosophy wp.me/P23AlC-K0 #IsadoreSharp

[Note: This review originally ran in Advertising Age on August 3, 2009, and is reposted here by kind permission] Isadore Sharp’s book Four Seasons: The Story of a Business Philosophy is typical of …

Remembering George Lois—a tribute to the iconic art director

Martin Bihl @martinbihl.bsky.social · 3d

Say what you will about him, George Lois would insist you say SOMETHING. I did: adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution

Industry legend was both accessible hero and inspirational human

adage.com

[Note: This review originally ran in Advertising Age on August 27, 2009, and is reposted here by kind permission] Ad Nauseam, a collection of essays and other bits and pieces culled from the zine a…

Reposted by Martin Bihl

dereklwalker.bsky.social @dereklwalker.bsky.social · 4d

Listing product benefits or features is not writing copy.

Neither is parroting the strategy.

And hell naw! Typing a call-to-action isn't either.

Copywriting is more than writing, a lot more.

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Reposted by Martin Bihl

JA Westenberg @joanwestenberg.com · 4d

Philosophers 300 years ago:

"Is life inherently meaningful, or do we create meaning through action?"

Philosophers now:

"Use code MEANING for 20% off on Squarespace"

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Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 5d

A pointed critique of #consumerism. With yuks. Honest. We review #AdNauseum wp.me/P23AlC-I8 @JasonTorchinsky

Ad Nauseam

Episode 06-Cameron Weston

Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 4d

Love, loyalty, friendship, fantasy football and shopper loyalty programs – marketing expert #CameronWeston covers the big issues on episode 6 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #loyalty #friendship

Podcast Episode · You're On Mute · 02/29/2024 · 15m

I’m Only Bleeding: Why Most Hospital Advertising Sucks — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 4d

Why do ads for hospitals look the way they do – which is exactly like every other hospital’s ads? Some thoughts on hospital advertising: www.martinbihl.com/business-thi... #hospitals #advertising #hospitaladvertising #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising.

10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)

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Reposted by Martin Bihl

dereklwalker.bsky.social @dereklwalker.bsky.social · 5d

Kickstarter update: 11 days to go - "Don't make me have to cut ya stage achieved."

Not over support.

Doing a Kickstarter for my book, I've had to talk about it a lot. I'm so tired of people thinking I'd write a DEI book or a book about myself.

www.kickstarter.com/projects/cra...

Crash & Burn

www.kickstarter.com

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Reposted by Martin Bihl

You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 5d

Do we make our lives or do the people & events around us make them for us? #OliviaKenney explores this & more on episode 5 of #YoureOnMuteThePodcast: open.spotify.com/episode/7d3o... #podcast

Episode 05-Olivia Kenney

open.spotify.com

Poseur: A Memoir of Downtown New York City in the ‘90s

Reposted by Martin Bihl

The Agency Review @theagencyreview.bsky.social · 6d

Rediscover #downtown #1990s #NewYorkCity. Or at least the music. & the drugs. We review @marcspitz’s #Poseur: wp.me/P23AlC-Ju

Why do we do this, this writing? To communicate, sure, but to whom? For writing is a strangely solitary art, fundamentally unlike dance or music or theatre. You sit alone. You arrange words into li…

Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl

Martin Bihl @martinbihl.bsky.social · 5d

It’s not your fault that the rules have changed for businesses and banks because of Covid. It IS your fault if you didn’t adjust accordingly. And many didn’t. Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid

Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.