Author | Lightnews

Lisa Raehsler @lisarockssem.bsky.social · 1d

I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads.

Includes real prompts, client results, and takeaways from Hero Conf.

bit.ly/3L0qJwM

Let’s stop wasting budget and start scaling what works.

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Lisa Raehsler @lisarockssem.bsky.social · Sep 22

👉 next-level sessions at @heroconf.com this week focused on ROI and performance 🔥
@ppchero.com

PPC Hero @ppchero.com · Aug 13

San Diego Sessions: #2.

@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.

In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.

www.ppchero.com/san-diego-se...

San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media - PPC Hero

This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

www.ppchero.com

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Lisa Raehsler @lisarockssem.bsky.social · Sep 21

👉 don't miss the sessions featured in this post! 🔥

Hero Conf @heroconf.com · Sep 2

San Diego Sessions #3

Just three weeks 'til Hero Conf San Diego, it's the third instalment in @lisarockssem.bsky.social's series previewing some of the hottest talks coming to a stage near you.

This week she looks at the talks to help marketers master targeting.

ppchero.com/san-diego-se...

San Diego Sessions: #3. Advanced Targeting and Smarter Customer Journeys - PPC Hero

This is the third in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

ppchero.com

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Reposted by Lisa Raehsler

PPC Hero @ppchero.com · Aug 13

San Diego Sessions: #2.

@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.

In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.

www.ppchero.com/san-diego-se...

San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media - PPC Hero

This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

www.ppchero.com

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Lisa Raehsler @lisarockssem.bsky.social · Aug 11

Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1

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Lisa Raehsler @lisarockssem.bsky.social · Jul 24

Mid-funnel is where paid media wins or stalls.

Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing

Full article: buff.ly/tmjV1hF

Search Engine Journal article screenshot showing ‘Mid-Funnel Prospects: AI PPC Strategies for Business Growth’ by Lisa Raehsler. Covers AI-driven audience segmentation, dynamic creative testing, and remarketing strategies for Google Ads

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Lisa Raehsler @lisarockssem.bsky.social · Jul 3

The only magic button that really works is the Max A/C in my car 🥵

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Lisa Raehsler @lisarockssem.bsky.social · Jun 30

Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same.
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇

screenshot of article on search engine journal entitled "the strategy gap: social video is not ppc video" by author lisa raehsler

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Lisa Raehsler @lisarockssem.bsky.social · Jun 24

Time is a rare earth element ⤳ scarce, valuable, and hard to access.

I used AI to build systems that gave me back 13 hours a week.

Here’s what I unlocked for my work and creativity:

I shared the breakdown here in my Substack newsletter👇👇

bit.ly/3FQUzla

How I Save 13 Hours a Week Using AI in Paid Media

AI gave me the tools to power up my best ideas

open.substack.com

Lisa Raehsler @lisarockssem.bsky.social · Jun 20

Fabulous Friday Reads ⭐️
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.

I share how to make them count in an article for @sejournal.bsky.social‬
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe

Red carpet scene with people in the background, symbolizing a special event or spotlight moment used to highlight the theme of promoting events with paid ads

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Lisa Raehsler @lisarockssem.bsky.social · Jun 19

My latest on @sejournal.bsky.social - I really love this article because it gives the event strategy in PPC the individual attention it deserves. Check this out if you do any events online or in person.

Search Engine Journal @sejournal.bsky.social · Jun 19

Learn how to use paid search and social ads for events to boost attendance and engagement. Maximize your event impact today. via @lisarockssem.bsky.social

How To Use Paid Search & Social Ads For Promoting Events

Learn how to use paid search and social ads for events to boost attendance and engagement. Maximize your event impact today. via @lisarockssem.bsky.social

www.searchenginejournal.com

Lisa Raehsler @lisarockssem.bsky.social · Jun 16

Ps- Add this podcast to your list for unscripted SEO insights 👉 The Unscripted SEO Interview Podcast : bit.ly/45VzT5Q
Fantastic hosts: @seoarcade.bsky.social and
Keith Breseé

bit.ly

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Lisa Raehsler @lisarockssem.bsky.social · Jun 16

AI is a tool and my thinking partner.
Not to hand over strategy, but to ask questions, find mistakes, move faster.

The best results come when I bring my experience and AI together.

🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy

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Lisa Raehsler @lisarockssem.bsky.social · Jun 11

Top ways to ensure your content performs well in Google's AI experiences on Search developers.google.com/search/blog/...

Top ways to ensure your content performs well in Google's AI experiences on Search | Google Search Central Blog | Google for Developers

developers.google.com

Lisa Raehsler @lisarockssem.bsky.social · Jun 3

The best ads aren’t just AI-driven.
They need real strategy behind them.

Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots

Quick clip from Marketing in the Age of AI with Emanuel Rose

Full ep: bit.ly/4l8DwtR

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Lisa Raehsler @lisarockssem.bsky.social · May 27

What if your ‘high-performing’ campaign is really underperforming?

On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.

Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals

Read breakdown →🔗 bit.ly/3Frk0JI

Lisa Raehsler @lisarockssem.bsky.social · May 26

🙋‍♀️ Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News

This is fascinating and I really want to dig into it more in a future post 💡

Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News

Is AI making us dumb and threaten to flatten the richness of real life and authentic human experience? 108.5% using AI generated content

bit.ly

Lisa Raehsler @lisarockssem.bsky.social · May 21

I’m headed to San Diego this September to speak at @heroconf.com‬ + @brightonseo.com and you could come too, for free!

🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.

Hope to see you there! bit.ly/4dqZVzz

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Reposted by Lisa Raehsler

Search Engine Journal @sejournal.bsky.social · May 8

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. via @lisarockssem.bsky.social

#Google

How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. via @lisarockssem.bsky.social #Google

www.searchenginejournal.com

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Lisa Raehsler @lisarockssem.bsky.social · May 13

Ad budgets are tight, but cutting back = missed opportunity.
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb

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Lisa Raehsler @lisarockssem.bsky.social · May 12

Are your ads wasting budget in high-CPC, low-converting locations?

This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.

Here 👉 : bit.ly/43bmK5G

#PPC #AdStrategy #DigitalMarketing

Lisa Raehsler @lisarockssem.bsky.social · May 1

Run for president?! 😂

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Lisa Raehsler @lisarockssem.bsky.social · May 1

For marketing leads:
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.

Had a real convo about it and how strategy shifts.

🧠 I broke it down. Fast, no fluff. Just the good stuff.

🧩 Read it here:
bit.ly/4lVN6kF

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Lisa Raehsler @lisarockssem.bsky.social · May 1

I may use this one! 🤗

Lisa Raehsler @lisarockssem.bsky.social · Apr 26

🤣 > A late 2024 survey found that 67% of US respondents reported being nice to their chatbots. Of those who practice courtesy, 55% of American AI users said they do it "because it's the right thing to do," while 12% did it to appease the algorithm in the case of an AI UPRISING.

Sam Altman Admits That Saying "Please" and "Thank You" to ChatGPT Is Wasting Millions of Dollars in Computing Power

Sam Altman says OpenAI is spending "tens of millions of dollars" processing chatbot queries made with proper etiquette.

buff.ly