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Cosa è Perplexity AI: funzionamento, analisi e implicazioni SEO

Gian Luca Demarchi @gianlucademarchi.com · 19d

#Perplexity AI: la guida completa al motore di ricerca agentivo. Cos'è Perplexity #AI e come funziona? Analisi approfondita di tecnologia, modello di business, strategia e implicazioni #SEO.

Cosa è Perplexity AI e come funziona? Analisi approfondita di tecnologia, modello di business, strategia e implicazioni SEO. Leggi la guida completa.

Google To Make AI Mode Default Search Soon

Gian Luca Demarchi @gianlucademarchi.com · Sep 7

Logan Kilpatrick, lead product manager for #Google DeepMind, #Gemini, and all #AI products at Google, said Google #AIMode will be the default for Google Search "soon." / #SEO

Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, said Google AI Mode will be the default for Google Search "soon." He said this after Google made goo...

www.seroundtable.com

Google CTRs Drop 32% For Top Result After AI Overview Rollout

Gian Luca Demarchi @gianlucademarchi.com · Jul 22

A new analysis finds #Google ’s top organic CTR dropped from 28% to 19% following the expansion of #AIOverviews, highlighting how behavior is changing / #SEO #AIO #AI

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

Google AI Overviews Target Of Legal Complaints In The UK And EU

Gian Luca Demarchi @gianlucademarchi.com · Jul 8

Independent publishers are demanding the ability to opt out of #Google's #AIOverviews without being removed from search results entirely / #SEO #AI #AIO

Independent publishers are demanding the ability to opt out of Google's AI Overviews without being removed from search results entirely.

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Gian Luca Demarchi @gianlucademarchi.com · Jun 27

" #Google watches what people click on when an #AIOverview is present. If most people are scrolling past the #AIO to click on an organic web result for a particular keyword, then Google may demote the AI Overview for that keyword " / #SEO

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

searchengineland.com

Gian Luca Demarchi @gianlucademarchi.com · Jun 26

#YouTube is launching an AI-powered search results carousel similar to Google’s #AIOverviews and is also testing conversational #AI with more users / #SEO

YouTube adds an AI Overviews-like search results carousel | TechCrunch

YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday.

techcrunch.com

Gian Luca Demarchi @gianlucademarchi.com · Jun 17

#Google has updated its Search Console documentation, confirming it includes #AIMode data in Performance reports / #SEO #AI

Google Adds AI Mode Traffic To Search Console Reports

Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports

Google Search Audio Overview

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Gian Luca Demarchi @gianlucademarchi.com · Jun 16

#Google explained, "Audio Overviews, which uses our latest #Gemini models to generate quick, conversational audio overviews for certain search queries / #SEO #AI

Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called "Audio Overviews." Google will generate an audio v...

www.seroundtable.com

How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025

Gian Luca Demarchi @gianlucademarchi.com · Jun 13

How #AI is reshaping #SEO: Challenges, opportunities, and brand strategies for 2025

Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?

searchengineland.com

Gian Luca Demarchi @gianlucademarchi.com · Jun 9

#Google Search Console misses 50% of search queries driving website traffic. The gap arises because people now search conversationally, yet GSC fails to track natural language queries / #SEO

Google Search Console Fails To Report Half Of All Search Queries

Google Search Console fails to report 50% of search queries, leaving SEO professionals with incomplete data, according to research.

Motori di ricerca: cosa sono, funzionamento, limiti e prospettive

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Gian Luca Demarchi @gianlucademarchi.com · Jun 5

Oltre la semplice barra di ricerca: un'analisi di come i motori, dall'origine all' #IA hanno rivoluzionato l'informazione, presentando opportunità, rischi e nuove frontiere / #SEO

Motori di ricerca: cosa sono, come funzionano, quali sono i loro processi operativi, la loro storia ed evoluzione, le limitazioni e prospettive, cos’è la SEO.

Google I/O 2025: The Background Google Didn’t Tell You

Gian Luca Demarchi @gianlucademarchi.com · May 23

#Google I/O 2025: The Background Google Didn’t Tell You / #AI #SEO #AIO #AIMode

When the Yankees hit nine home runs, Google saw a demo opportunity. Let’s talk about AI, baseball, and what marketers should take note.

ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows

Gian Luca Demarchi @gianlucademarchi.com · May 9

Gen #AI Traffic Share update

#ChatGPT: 80.1%
#DeepSeek: 6.5%
#Google: 5.6%
#Grok: 2.6%
#Perplexity: 1.5%

#SEO

ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.

New ways to interact with information in AI Mode

Gian Luca Demarchi @gianlucademarchi.com · May 2

#AIMode is now available to all Labs users in the U.S. / #Google #SEO #AI

Anyone in the U.S. can now get immediate access to AI Mode in Labs.

blog.google

Gian Luca Demarchi @gianlucademarchi.com · May 2

#AI Overviews are now appearing more frequently in #Google Search, changing visibility patterns across major industry verticals / #AIO #SEO

Google Expands AIO Coverage In Select Industries

AI Overviews are now appearing more frequently in Google Search, changing visibility patterns across major industry verticals

Google's AI Overviews Reach 1.5 Billion Monthly Users

Gian Luca Demarchi @gianlucademarchi.com · Apr 25

#Google reported #AI Overviews in Search now reaches 1.5 billion monthly users. Google Search revenue grew 10% year-over-year to $50.7 billion. Google is heavily investing in AI, with capital expenditures up 43% / #SEO #AIO

Google AI Overviews reaches 1.5 billion monthly users with Alphabet's Q1 earnings showing 10% search revenue growth.

Google's New Domain Structure: What's Next For Hreflang?

Gian Luca Demarchi @gianlucademarchi.com · Apr 18

#Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google dot com. Google has clarified that it does not signal changes to how international #SEO works for websites

Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.

Google AI Overview Study: 90% Of B2B Buyers Click On Citations

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Gian Luca Demarchi @gianlucademarchi.com · Apr 17

#Google #AI Overview Study: 90% Of #B2B Buyers Click On Citations / #SEO #AIO

New research suggests 90% of B2B buyers click through to cited sources. Here's how this could reshape your approach to content visibility.

Google quality raters now assess whether content is AI-generated

Gian Luca Demarchi @gianlucademarchi.com · Apr 10

#Google quality raters now assess whether content is #AI - generated / #SEO

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

searchengineland.com

Data Shows Google AIO Is Citing Deeper Into Websites

Gian Luca Demarchi @gianlucademarchi.com · Apr 5

Data Shows #Google #AIO Is Citing Deeper Into Websites. Google #AIOverviews citation patterns are raising the stakes for technical SEOs and content managers to keep deeper content indexed and fresh / #SEO #AI

Google AI Overviews citation patterns are raising the stakes for technical SEOs and content managers to keep deeper content indexed and fresh

Anthropic's Claude Can Search The Web, Closing Gap With ChatGPT

Gian Luca Demarchi @gianlucademarchi.com · Mar 21

Anthropic’s #Claude Can Search The Web / #SEO #AI #SearchGPT #LLM

Anthropic's AI assistant Claude now searches the web, providing current information with source citations for paid US users.

AI Mode Google: caratteristiche, funzionamento e Impatto SEO

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Reposted by Gian Luca Demarchi

Lily Ray 😏 @lilyray.nyc · Mar 20

Will AIO data be available in GSC?

Via Daniel Waisberg:

The GSC team is focused on providing transparency, but AIO is changing so quickly and expanding around the world, so it’s not practical for them to provide the data in its current state:

Hopefully yes in the future, but not right now

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Gian Luca Demarchi @gianlucademarchi.com · Mar 18

#AIMode è l’esperimento di ricerca multimodale di #Google basato su #Gemini che porta l’ #IA generativa a dominare le SERP, compiendo un notevole passo in avanti rispetto ad AI Overviews / #SEO #AIO

Che cos’è e come funziona AI Mode, l’esperimento di ricerca multimodale di Google basato su Gemini 2.0 che porta l’IA generativa a dominare le SERP.

Google Begins Rolling Out March Core Algorithm Update

Gian Luca Demarchi @gianlucademarchi.com · Mar 14

#Google has officially begun rolling out its March 2025 core algorithm update / #SEO

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks.