Author | Lightnews

Garvescope @garvescope.bsky.social · 1m

WHY ARE YOU WORRIED ABOUT BEING ON 40 SOCIAL MEDIA PLATFORMS? Consider being great at just two, maybe three, where your best target customers live. later.com/blog/social-...

Top 40 Social Media Platforms to Expand Your Brand Presence (2025)

Discover 40 social media platforms that can expand your brand presence, including social media titans, messaging giants, and niche and regional sites and apps.

later.com

Garvescope @garvescope.bsky.social · 1h

This is pretty on-track, even if you're not an office-based business or employee. hubstaff.com/blog/office-...

5 Office Distractions in the Workplace and How to Manage Them

Discover the most common office distractions and practical tips to minimize them, boost productivity, and keep your team focused.

hubstaff.com

Garvescope @garvescope.bsky.social · 3h

This Reddit post emphasizes something I've been telling businesses for 10+ years. You need to worry about accessibility compliance just as much as you do SEO best practices and data privacy compliance. At least being bad at SEO won't get you sued. www.reddit.com/r/smallbusin...

From the smallbusiness community on Reddit

Explore this post and more from the smallbusiness community

www.reddit.com

Garvescope @garvescope.bsky.social · 10h

If you aren't treating WordPress like a unified CMS, then you're not using WordPress right. The whole thing about the power of the platform is that you can create custom post types that meet all of your niche content needs. Taxonomies included. blog.hubspot.com/website/word...

WordPress to unified CMS: Improve your load times by migrating your site

A unified CMS can decrease page load time and drive more business. Here's how to migrate.

blog.hubspot.com

Garvescope @garvescope.bsky.social · 11h

If you're a brand paying good money for creator collaborations, how would you feel about their use of AI in their deliverables? later.com/blog/what-10...

What 100+ Creators Said About Using AI in Brand Collaborations

New data: 87% of creators expect AI to be essential. Learn how they're using it and what it means for your brand partnerships.

later.com

1

Garvescope @garvescope.bsky.social · 14h

If there's any possibility of finding a new way to make Twitter (X) worse, Musk seems to empower those who find it and build it. And monetize it. techcrunch.com/2025/10/20/x...

X to launch marketplace for buying inactive handles | TechCrunch

Rare handles could be priced at anywhere from $2,500 to over seven figures, X says. Examples of "Rare" handles include usernames like @Pizza, @Tom, and @One.

techcrunch.com

Garvescope @garvescope.bsky.social · 16h

Reddit is so closely-aligned with Google at this point that it's shocking they haven't been bought by Alphabet. www.adweek.com/media/reddit...

Reddit Sues Perplexity and Others Over Data Scraping to Train AI System

Reddit says it warned Perplexity to stop using its data—but citations to the site soared 40-fold afterward.

www.adweek.com

Garvescope @garvescope.bsky.social · 18h

Old tech in the digital advertising space, at this point. And on the heels of the big AWS outage. Am I the only one feeling like Amazon has lost its way? variety.com/2025/tv/news...

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

variety.com

Garvescope @garvescope.bsky.social · 21h

ZOMBIES WILL WALK AMONG US THIS HALLOWEEN. www.usatoday.com/story/money/...

Toys 'R' Us opening 30 new stores in time for the holidays. See map.

In attempt to boost sales this holiday season, Toys "R" Us is opening more than 30 new locations throughout the U.S.

www.usatoday.com

2

Garvescope @garvescope.bsky.social · 22h

OpenAI being late to launch an AI web browser is telling. They thought their tech made websites obsolete, but what's actually happened is that the two need to coexist unless ChatGPT can do all digital functions overnight (shopping, SaaS, advertising, etc.) -- it can't. www.axios.com/2025/10/21/o...

OpenAI has a new web browser ready for launch

The moves come as traffic from bots is expected to surpass that from humans.

www.axios.com

Garvescope @garvescope.bsky.social · 23h

Gross. www.thewrap.com/paramount-wb...

Paramount Offered David Zaslav Co-CEO and Co-Chairman Title in Bid for Warner Bros. Discovery

The latter's board has rejected three separate bids ranging from $19 to $23.50 per share, according to the New York Times

www.thewrap.com

Garvescope @garvescope.bsky.social · 1d

If you're a professional services firm who has failed to grow so much that you're still using Excel or Sheets instead of a CRM, you probably have bigger things to worry about than migrating, but migrating helps. blog.hubspot.com/sales/spread...

How professional services firms can transition from spreadsheets to a CRM with automated sales pipelines

Switching from spreadsheets to a CRM can keep professional services teams organized. The result? More deals closed faster.

blog.hubspot.com

Garvescope @garvescope.bsky.social · 1d

Oh, here's a good AI-penned read for the day. Set your business up for success as we continue down this economic decline. about.crunchbase.com/blog/three-t...

Emerging Stronger: Three Tips to Help Startups Thrive Through a Downturn

Crunchbase CEO, Jager McConnell, shares three tips to help startup leaders position their businesses to thrive through an economic downturn and how he’s applying these tips at Crunchbase.

about.crunchbase.com

Garvescope @garvescope.bsky.social · 1d

Leaders want to blow up the website and start from scratch. But then you throw out years of traction. Thinking of it as an UPDATE and not a REDESIGN or REFRESH is important. Keep content where it is, redirect legacy content, keep your taxonoamies, etc. www.allbusiness.com/why-update-y...

Why You Should Update Your Website Instead of Redesigning It

A website isn’t a static billboard—it’s a selling tool that should be responsive to customer needs. Incremental website updates offer greater speed, sustainability, and CMO satisfaction than a total…

www.allbusiness.com

Garvescope @garvescope.bsky.social · 1d

This isn't me saying, "no, I'm cool!" But I am an advocate about being SMART with how you use AI. That's different than throwing caution to the wind, alienating your customers, and losing public trust to hallucinations. CHECK YOUR SHIT BEFORE YOU PUBLISH IT. techcrunch.com/podcast/from...

From SB 243 to ChatGPT: Why it's 'not cool' to be cautious about AI

Equity is breaking down the latest AI safety backlash, IPO loopholes during a government shutdown, Goldman Sachs' secondaries bet and more.

techcrunch.com

Garvescope @garvescope.bsky.social · 1d

Oh, thank god. I want to see these two interview each other. variety.com/2025/tv/news...

Marc Maron Says Jon Stewart Feud Was ‘Fueled’ by ‘Insecurity’: ‘I Was Just Jealous’ and ‘Jon Never Did Anything to Me’

Marc Maron addressed his long-standing feud with Jon Stewart, saying 'I was just jealous' and 'Jon never did anything to me.'

variety.com

Garvescope @garvescope.bsky.social · 1d

I don't care. I need to watch it. variety.com/2025/film/co...

‘A House of Dynamite’ Is a Fear-Stoking Nuclear Exploitation Film. Why? Because the Movie Makes Almost No Sense

Why is 'A House of Dynamite' a nuclear exploitation film? Because the movie makes almost no sense. It pushes the alarm button all to push OUR buttons.

variety.com

Garvescope @garvescope.bsky.social · 1d

Do you follow any of these marketing podcasts? I'd be interested in hearing what y'all feel is the good and bad of this list. ahrefs.com/blog/best-ma...

The 10 Best Marketing Podcasts (Recommended by Actual Marketers)

Podcasts ideal for marketers of all levels.

ahrefs.com

Garvescope @garvescope.bsky.social · 1d

Small business owners: What's your level of interest in accepting bitcoin as a form of payment? smallbiztrends.com/square-unvei...

Square Unveils New Bitcoin Tools to Empower Small Businesses

Discover how Square's latest Bitcoin tools are designed to empower small businesses, streamline transactions, and enhance financial accessibility in the evolving digital economy.

smallbiztrends.com

1

Garvescope @garvescope.bsky.social · 1d

Not the crux of this article, but it makes me think. When retailers fully embrace AI-driven recommendations (not conversational shopping), it's going to be the apex of peak retail. www.campaignlive.com/article/soci...

The Social Skinny: Walmart sells on ChatGPT; Apple exec leaves for Meta

A weekly roundup of app and tech news.

www.campaignlive.com

Garvescope @garvescope.bsky.social · 2d

CNN's Fear & Greed index has been spending a lot of time between the extremes lately. We're in a fear-and-greed economy and there isn't much in between.

Garvescope @garvescope.bsky.social · 2d

The smartest (and often richest) people in business build products that address the trends and behaviors of future generations. www.emarketer.com/content/wher...

Where, how, and why Gen Alpha chooses to spend its money

As the oldest members of Gen Alpha prepare to turn 16 next year, they have more purchasing power than ever before. For retailers, that means the race is on to understand how to connect with a…

www.emarketer.com

Garvescope @garvescope.bsky.social · 2d

When you first start to build an online presence for your small business, getting authoritative backlinks can be a hard mountain to climb. I think of business directories as being an "easy button' first step. www.allbusiness.com/why-list-com...

How to List Your Company in Online Business Directories

Listing your business in a directory can enhance your exposure to search engines, improve your SEO via backlinks, and boost your online presence.

www.allbusiness.com

Garvescope @garvescope.bsky.social · 2d

Watching the diversification of how YouTubers earn revenue has been a fascinating topic. The coolest part is that everyone is doing it a bit differently, from affiliate to mid-roll sponsorships, to products, courses, and more. techcrunch.com/2025/10/18/y...

YouTubers aren’t relying on ad revenue anymore — here's how some are diversifying | TechCrunch

YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.

techcrunch.com

Garvescope @garvescope.bsky.social · 2d

I've read about half of these, and the recommendations hold up. Go take a look at something like The Lean Startup or Human-Centered Marketing. ahrefs.com/blog/best-ma...

I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend

These are the best marketing books that influenced the work of actual practicing marketers.

ahrefs.com