Author | Lightnews

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · 22d

Just shipped a new landing page this weekend:

✍️ Tagline: From "Stop Buying Coverage... " to "Find The $2k+ In Benefits"
💻 Visual: From lifestyle to multiple product screen shoots
🖱️ CTA: From multiple CTAs to one.

📈 4 new signups since shipped.

What is your main conversion lever?

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · 23d

Changed my landing page hero copy from a negative to a positive statement: sign ups scaled up after a long plateau.

Sometimes your positioning is what’s blocking your traction.

#buildinpublic #buldinginpublic #growthhack

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Oct 2

AI can read your policy.
But can it understand it?

Insurance is written at university-level complexity. Without human judgment, AI just automates bad decisions at scale.

Norte only works because we built the systems around the AI.

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Oct 2

Today I shipped the Instant Coverage Checker 🧭 in Norte's landing page

✅ Pick your card
✅ Pick a scenario (rental car / travel / purchase)
✅ See if you’re already covered — free, no signup

👉 norteapp.io

#Fintech #TravelHacks #PersonalFinance #InsurTech #StartupLaunch

Stop Buying Coverage You Already Have | Norte

That €300 travel insurance? Your Amex already covered it. Norte reveals what coverage you own before you buy duplicates.

norteapp.io

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 30

Stop wasting money on duplicate coverage.

Today we shipped the Instant Coverage Checker 🧭 — pick your card, pick a scenario, and see if you’re already covered.

Free, no signup required.

👉 norteapp.io

Stop Buying Coverage You Already Have | Norte

That €300 travel insurance? Your Amex already covered it. Norte reveals what coverage you own before you buy duplicates.

norteapp.io

1

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 25

Panic-bought 455€AXA travel insurance because of a potential heart condition. Results? No heart issues found and never used the extra coverage.

Building Norte, I realized the real problem: Sometimes we pay for clarity, not protection.

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 20

57% of Norte users set up their profile within hours of signing up.

Building a trigger-based app taught me activation happens fast or not at all.

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 19

PSA for Amex Platinum holders:

Your Q4 credits expire in 103 days:
- Resy Dining: $100
- Lululemon: $75
- Digital Entertainment: $75

Haven't enrolled yet? That's $250 going to Amex instead of you.

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 19

We just updated Norte with all Amex Platinum changes.

The math on the $200 fee increase:
❌ Old: $695 fee, ~$1,500 benefits
✅ New: $895 fee, ~$3,500 benefits

But only if you actually USE the quarterly credits.

Check your wallet → norte.app

norte.app

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 19

Amex Platinum just jumped to $895/year 💳

But there's $1,020 in NEW credits hidden in the fine print:
- $400 Resy dining
- $300 Lululemon
- $200 Oura Ring
- $120 Uber One

Problem: They're quarterly use-or-lose credits. Miss Q4 enrollment? You're leaving $175 on the table.

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 16

Not all launch directories are equal. I tested a few for Norte:

•Peerlist → traffic, users, upvotes
•Uneed → zero traffic, but maybe SEO value

Lesson: some platforms are for visibility, others are just for backlinks. Learning where to spend energy is part of the game.

#buildinpublic

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 16

Launched norteapp.io most of them did not bring much results, others - multiple upvotes and signups.

It’s been interesting to see how the platform performed on each directory.

Stop Buying Coverage You Already Have | Norte

That €300 travel insurance? Your Amex already covered it. Norte reveals what coverage you own before you buy duplicates.

norteapp.io

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 15

Launched Norte in @peerlist.bsky.social today 🎉

Most launchpads reward SaaS & B2B tools solving founder pain.

15 upvotes + 3 signups on day 1 might sound small. But for a new category with no playbook, that’s a big win for me.

peerlist.io/norteapp/pro...

Norte | Peerlist

Stop buying coverage you already have

peerlist.io

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 14

That’s why I built Norte.

To deliver a simple way to see all the protections you already own (with their limitations and exclusions) across cards, perks & policies.

👉 DM if you want early access or get a demo!

a man with glasses and a mustache is standing in front of a wall and saying `` for the win ! ''

ALT: a man with glasses and a mustache is standing in front of a wall and saying `` for the win ! ''

media.tenor.com

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 14

What’s worse?

You only find out after you’ve wasted money…

or when you’re denied coverage you thought you had.

two men in suits and ties are standing next to each other and one of them is making a face .

ALT: two men in suits and ties are standing next to each other and one of them is making a face .

media.tenor.com

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 14

The benefits exist. Not just in your CCs, but other personal policies or employee benefits that cover more than you know.

Because they buried in 80-page PDFs of fine print.

And issuers aren’t exactly motivated to remind you.

a woman is holding a piece of paper in front of her face in an office .

ALT: a woman is holding a piece of paper in front of her face in an office .

media.tenor.com

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 14

This isn’t rare.

Every year, people waste $$$ on:

– Duplicate travel insuranc
– Extended warranties they already had
– Phone protection plans they didn’t need

… or just leave money on the table for not making a claim they are entitled to.

a cartoon of a penguin holding money next to a fire with the word pengu on the bottom

ALT: a cartoon of a penguin holding money next to a fire with the word pengu on the bottom

media.tenor.com

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 14

I used to pay $100s for rental car insurance.

My credit card already covered most of it.

I just didn’t know how it worked.

a woman in a red jacket says uh-oh

ALT: a woman in a red jacket says uh-oh

media.tenor.com

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 14

💳 Most people are sitting on $2,000+ in travel & purchase protections…

…and they have no idea.

a man in a purple shirt is making a funny face while sitting at a table .

ALT: a man in a purple shirt is making a funny face while sitting at a table .

media.tenor.com

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 10

🚀 I’m looking for #frequenttravelers and people juggling multiple #creditcards to demo something I’ve been building.

It’s a tool that uncovers hidden travel protections & perks already built into your cards.

If this sounds like you (or someone you know), reply or DM me—would love your feedback.

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 10

Solo founders, vibe coders, travel hackers, or wallet optimizers... let's follow each other! 👋

#buildinpublic #vibecode #travelhacks #solofounder

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 10

Something most people forget about building solo is the learning.

It feels like we only celebrate the $XXXMRR but how about all the skills along the way?

Be proud of your achievements beyond user count and revenue.

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 9

Accurate

José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 8

Airlines dropping compensation requirements = more reason to know your existing coverage.

Check your coverage: norteapp.io

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José M. Sanchez 🏳️‍🌈 @efesor.bsky.social · Sep 8

Did you know your premium credit card adds an extra year (or more) on top of the manufacturer’s warranty?

Protection for damage/theft (up to $10K/claim), and can cover broken cell phone screens. Yet most pay extra for AppleCare owithout realizing their wallet already do the job.

. #ConsumerTech

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