Lightnews — Scholar-powered news

Big Games Machine

@biggamesmachine.bsky.social

560 followers 130 following 170 posts

We stand for Games Marketing. Made better. PR and marketing agency specialising in strategic communications and consultancy for the global games industry.

Posts Media Videos Starter Packs

Pinned

Big Games Machine @biggamesmachine.bsky.social · Nov 15

Looking to fill your feed with the greatest voices from the global games industry? Check out our starter pack 👇

go.bsky.app/3S9MNjR

3 5 12

Big Games Machine @biggamesmachine.bsky.social · 7h

We worked with the team behind Escape From Duckov to put some fizz into the announcement of their soda-inspired shooter, Soda Crisis 🥤

Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?

Find out with our case study: bit.ly/47bBBix

Big Games Machine @biggamesmachine.bsky.social · 5d

We think we’re a little bit special. Why? We hear you ask.

Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.

Discover who we are and what we stand for: bit.ly/3Q2zKo8

Big Games Machine @biggamesmachine.bsky.social · 6d

Ready to level up your knowledge of the global video games industry?

Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.

Watch episode one: bit.ly/477Z0BF

Big Games Machine @biggamesmachine.bsky.social · 12d

A cosmic horror experience set within an abandoned amusement park? It’s official, spooky season is here 👻

Emotionless: The Last Ticket launched yesterday, and it’s already being compared to Bloodborne and Silent Hill.

Want proof? Check out the coverage we secured in Gaming Bible: bit.ly/4hl5WjD

Bloodborne Meets Silent Hill in New Horror You Can Try Free Now

Bloodborne and Silent Hill combine in this Steam game

bit.ly

Big Games Machine @biggamesmachine.bsky.social · 13d

When you scroll through the Steam storefront looking for a new game, what’s the first thing your eyes gravitate towards?

Most likely, game user reviews.

Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp

Big Games Machine @biggamesmachine.bsky.social · 21d

Break out the welcome wagon, our new hires have landed 👏

Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.

Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...

2 1

Big Games Machine @biggamesmachine.bsky.social · 26d

Eight pages in EDGE Magazine. Coverage in IGN Entertainment, PC Gamer, etc. Speaking slots at Develop:Brighton and Nordic Game.

When Havok wanted to showcase its ongoing role at the heart of game development, our team made sure the message landed.

Find out more with our case study: bit.ly/42bJaEq

Big Games Machine @biggamesmachine.bsky.social · 28d

Eager to share your games industry insights? We know a thing or two about landing interviews.

Here’s one we recently secured for GameRefinery’s Chief Game Analyst, Teemu Palomäki, in Knowledge: The Video Game Industry Newsletter.

Go on, have a read: bit.ly/4nJzxoJ

Big Games Machine @biggamesmachine.bsky.social · Sep 17

We’ve levelled up! The Daily Download newsletter has a new look and format to bring you the best insights into the global video games industry.

If you’re not already subscribed, now’s the time: bit.ly/big-games-ma...

Big Games Machine @biggamesmachine.bsky.social · Sep 16

Some take their teams for fancy meals, others go for happy hour, but us? We game.

In fact, we do all three! We enjoyed our September social at Sandbox VR, where we took on the Squid Game virtual experience.

If you want to work with a team that loves games, get in touch: bit.ly/big-games-ma...

Big Games Machine @biggamesmachine.bsky.social · Sep 11

Our LinkedIn page has over 2,000 followers🏆

A big thank you to our followers for your support. Each follow, reaction, repost, and comment helps us immeasurably, and means we can continue to supply you with bucket loads of games industry goodness.

Feel free to follow us over there: bit.ly/3JYKwvV

Big Games Machine @biggamesmachine.bsky.social · Sep 8

If you’re launching a game on PC, then you’re likely interested in one key metric: Wishlists.

Our short guide, helps you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales.

Enjoy: bit.ly/46o3ODy

Big Games Machine @biggamesmachine.bsky.social · Sep 3

We helped Hero Games announce its global launch plans for Duet Night Abyss 🌏

Over 5 million players have pre-registered for the fast-paced action-RPG, which wowed audiences at #gamescom. Find out why with the coverage we landed in Game Rant: bit.ly/4g6cMbL

Big Games Machine @biggamesmachine.bsky.social · Sep 1

The votes are in. The winner of The 123 Stars Jury Choice recognition is… As Long As You’re Here 👏

Alex thoroughly enjoyed being a part of the Jury, but now it’s up to you.

Crown the Brightest Star from a shortlist of titles selected by the Jury🌟

Voting is open until September 7: bit.ly/4neeiex

Big Games Machine @biggamesmachine.bsky.social · Aug 28

We’re a Finalist for Best PR/Marketing Team Of The Year at the 2025 @gamingonphone.bsky.social Awards 🏆

What a treat! But you know what would be even more delightful? Winning.

If we've worked together over the years, feel free to vote for us!

Cast your vote by 21 September: bit.ly/4mFWwku

Big Games Machine @biggamesmachine.bsky.social · Aug 27

As big fans, we’ve loved being able to share the news of GameScience's “Black Myth: Wukong” seuquel, “Black Myth: Zhong Kui" ⚔️

So far, we’ve secured 400+ pieces of coverage across the globe, in the likes of IGN, Polygon, & Eurogamer.

Learn more with the piece we landed in Variety: bit.ly/4lHhuOz

Big Games Machine @biggamesmachine.bsky.social · Aug 21

Here we go. It’s the big one. #gamescom 2025 🇩🇪

If you’re at gamescom this week, why not come chat with our team? If you see us, feel free to come over; we’re always up for a natter.

If you’d rather not play Where’s Wally with John, Alex and Jack, secure a spot to meet using MeetToMatch 🤝

Big Games Machine @biggamesmachine.bsky.social · Aug 18

Become a games industry genius in mere minutes with our daily summary of the most intriguing global developments, delivered straight to your inbox.

If you don’t believe us, listen to what experienced games PR man, Jim, had to say…

Subscribe to The Daily Download for free: bit.ly/big-games-ma...

Big Games Machine @biggamesmachine.bsky.social · Aug 13

Alex and Jack have just landed in the UK following a trip to South Korea to meet prospects and clients, including our good chums over at Major9.

You’d think their exploration was over, but not quite. Alex and Jack have a few days to regain HP before they’re off again to Germany for #gamescom 🇩🇪

Big Games Machine @biggamesmachine.bsky.social · Aug 12

As John, Alex, and Jack gear up for their trip to #gamescom next week, we’ve been reminiscing on the good times we’ve had at the event over the years.

Come join our 2025 antics at the @ukieofficial.bsky.social stand in hall 3.2 or book a meeting with our team using @meettomatch.bsky.social 👋

Reposted by Big Games Machine

Savan-Chandni (サーバン・チャンドニ) @pokeparanormal.bsky.social · Aug 7

Here's the 12th of 21 Pokémon Vox Pops from Develop:Brighton ft. Tom from @biggamesmachine.bsky.social 🎮

www.instagram.com/reel/DNDSRvg...

#Pokemon #DevelopBrighton

A person in a blurred background with a shadow of Popplio with a blue question mark in front of the Pokémon.

Text: Develop:Brighton 2025 Pokémon Vox Pops #12.

1 1 1

Big Games Machine @biggamesmachine.bsky.social · Aug 7

Pretty neat, huh? There’s plenty more where that came from. You can download our report right now for FREE, and best of all, you don’t even have to fill in a form: bit.ly/4gO3WhS

Big Games Machine @biggamesmachine.bsky.social · Aug 7

Creators focused on live streaming games are also very popular, but more so with 18-24 year olds, with 50% mostly watching streamers versus only 27% of 44-55 year olds...

Big Games Machine @biggamesmachine.bsky.social · Aug 7

That’s not to say that gamers aren’t interested in games they themselves are passionate about, with 21% of respondents mostly watching genre and game specific YouTubers...

Big Games Machine @biggamesmachine.bsky.social · Aug 7

This is true across all age groups, with the most popular creators making a range of content, from Let’s Plays to reviews and commentaries...