Author | Lightnews

1827 Marketing

1827 Marketing

@1827marketing.com

25 followers 5 following 320 posts

1827 Marketing simplifies and streamlines your digital B2B marketing. We are a digital marketing agency with the talent, expertise and technology platforms for content marketing campaigns and customer experiences that deliver results.

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1827 Marketing @1827marketing.com · 12h

41% of marketers struggle with budget constraints. Discover how top performers use AI to enhance efficiency and effectiveness.

https://bit.ly/47vlcHs

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 15h

Most marketing analytics show you what happened. UTMs show you how.

That’s what makes them invaluable, not as vanity stats but as infrastructure for campaign decision-making.

Read more: https://bit.ly/3xiJd4K

#DataDrivenMarketing #PerformanceMarketing #DigitalMarketing

1827 Marketing @1827marketing.com · 16h

The real work in short-form video starts before you hit record:

- Strip back the clutter
- Define the one thing that matters
- Make it useful, not just short

Keep reading -> https://bit.ly/4atvfeY

#B2BMarketing #ContentStrategy #VideoMarketing

1827 Marketing @1827marketing.com · 23h

If AI can generate it, your buyer has already seen it.

The advantage now lies in content that enables action, not just answers a question.

Read more: https://bit.ly/3TUEIEQ

#B2BMarketing #MarketingStrategy #ContentStrategy

1827 Marketing @1827marketing.com · 1d

The shift to AI-driven ads at Google Marketing Live 2024 is reshaping B2B strategies. Learn how to harness these tools for measurable growth.

https://bit.ly/4mgf76d

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 1d

Your buyer is ready to decide.

Is your content helping them do it, or slowing them down?

Read more: https://bit.ly/3TUEIEQ

#B2BMarketing #MarketingStrategy #ContentStrategy

1827 Marketing @1827marketing.com · 1d

Don’t make high-intent prospects scroll back to the top to figure out what to do next. Pair every piece of content with a relevant, low-friction next step.

Keep reading -> https://bit.ly/3TUEIEQ

#B2BMarketing #MarketingStrategy #ContentStrategy

1827 Marketing @1827marketing.com · 1d

Commercial and transactional intent isn’t abstract. It’s a to-do list: compare tools, estimate ROI, get stakeholder buy-in.

Build content that helps buyers get the job done.

Read more: https://bit.ly/3TUEIEQ

#B2BMarketing #MarketingStrategy #ContentStrategy

1827 Marketing @1827marketing.com · 2d

Integrating LinkedIn with marketing automation transforms it from a social channel into a powerful revenue engine.

https://bit.ly/4nlj8pH

#B2B #MarketingAutomation #LinkedIn

1827 Marketing @1827marketing.com · 2d

Integrating LinkedIn with HubSpot, Salesforce, Microsoft Dynamics 365 or Oracle Sales transforms it from a social channel into a powerful revenue engine.

1827marketing.com/smart-thinki...

#B2B #MarketingAutomation #Technology

Unlocking B2B Growth Through LinkedIn and Marketing Automation Integration • 1827 Marketing

Integrating LinkedIn with HubSpot, Salesforce, Microsoft Dynamics 365 or Oracle Sales transforms it from a social channel into a powerful revenue engine. This strategic connection provides clear attribution and unifies sales and marketing teams by embedding real-time professional data directly into their existing workflows. By using tools like Sales Navigator Advanced Plus, companies save sales reps dozens of hours and gain the intelligence to improve conversion rates.

1827marketing.com

1827 Marketing @1827marketing.com · 2d

Taking an 'Outside-in' perspective doesn’t mean abandoning what makes you different.

It means making sure your difference still matters to your buyers, not just to you.

Keep reading ->https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights

1827 Marketing @1827marketing.com · 2d

Start here: What problems are your customers trying to solve that no one is helping them with?

Build your strategy around that, not your internal roadmap.

Read more: https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights

1827 Marketing @1827marketing.com · 2d

A marketing plan shaped by internal opinion is fragile.

The strongest strategies are built from patterns in the external world: buyer behaviour, competitor shifts, macro trends.

Keep reading: https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights

1827 Marketing @1827marketing.com · 3d

B2B brands lose credibility as only 30% focus on author expertise. Build EEAT to enhance trust and visibility in search results.

https://bit.ly/4mbcSBl

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 3d

Customer-led content strategy starts with what people are trying to solve, not what you’re trying to promote.

That shift in perspective clarifies everything from topics to channels to tone.

Read more: https://bit.ly/3WocNQx

#B2BMarketing #MarketingStrategy #MarketInsights

1827 Marketing @1827marketing.com · 3d

When working with generative AI, iterate your prompt like you iterate your copy. Prompt engineering is a process, not a hack. The first draft is rarely the best one. Read more �‘‰ https://bit.ly/3WHw53N #B2BMarketing #GenerativeAI #ArtificialIntelligence

1827 Marketing @1827marketing.com · 3d

Treat your AI prompt like you’d treat a creative brief:

Audience. Purpose. Tone. Format.

The more context you give, the less fluff you get.

Learn more: https://bit.ly/3WHw53N

#B2BMarketing #GenerativeAI #ArtificialIntelligence

1827 Marketing @1827marketing.com · 4d

If your AI produces outputs that sound hollow or generic, it’s not the tool.

It’s your prompt.

Here's how to fix it: https://bit.ly/3WHw53N

#B2BMarketing #GenerativeAI #ArtificialIntelligence

1827 Marketing @1827marketing.com · 4d

The biggest mistake marketers make with AI?

Assuming it “just works.”

It doesn’t. Garbage prompts = garbage content.

Good results come from an excellent brief.

Read more: https://bit.ly/3WHw53N

#B2BMarketing #GenerativeAI #ArtificialIntelligence

1827 Marketing @1827marketing.com · 4d

Elevate your B2B content strategy by unlocking insights from competitor analysis. Discover proven tactics and fill content gaps for success.

https://bit.ly/4mIaIsy

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 5d

B2B companies face pressure to adapt to data-driven marketing. The solution: advanced analytics transforms strategies and drives growth.

https://bit.ly/41GfJtH

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 5d

While 70% of firms overlook internal content, those that invest see 76% employee retention. It’s time to prioritize your internal communications.

https://bit.ly/46Ze9Xu

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 5d

Struggling with slow B2B sales cycles? Imagine accelerating deal closures by leveraging psychological insights. Apply these strategies to enhance customer engagement.

https://bit.ly/4lyt0M2

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 6d

From a tick-box exercise to an engagement powerhouse: 82% of firms improve retention by embracing these onboarding principles.

https://bit.ly/3HBcU6o

#B2B #Marketing #Technology

1827 Marketing @1827marketing.com · 6d

While 70% of B2B marketers struggle with authenticity, those focusing on genuine interactions report 50% better client retention. Here’s how to join them.

https://bit.ly/45mTvzn

#B2B #Marketing #Technology