#ConsumerBehaviour
Learn more in Marketing Skills Hub free education series, where we teach the psychology of marketing, step by step here: marketingskillshub.com/p/ekb-model-...

#ConsumerBehaviour #EthicalMarketing #MarketingEducation
Why People Really Buy: Inside the EKB Model of Decision Making
Discover the EKB Model: Unlock the psychological insights behind consumer decisions, learn why people buy, and master ethical marketing strategies.
marketingskillshub.com
November 2, 2025 at 8:49 PM
✅ DM “CASE” and we’ll send you a free template for documenting insights.

#ConsumerBehaviour #MarketResearch #BusinessGrowth #ConsumerInsights #BusinessCaseStudy
October 27, 2025 at 11:31 AM
🛒 Why do empty supermarket shelves make us uneasy, even when we don’t need what’s missing?

New research from the University of Sussex Business School finds that just seeing bare shelves can trigger anxiety in shoppers

Learn more: https://ow.ly/HgkA50XaoHI

#ConsumerBehaviour #BehaviouralScience
October 13, 2025 at 11:15 AM
Was interviewed on CKNW Vancouver regarding how holiday may change for retailers & consumers this fall based on economic headwinds #retail #holiday2025 #consumerbehaviour
megaphone.link/CORU5780494299
Why is Costco stocking less Christmas stuff this year? by Mornings with Simi
megaphone.link
October 1, 2025 at 12:13 PM
Was interviewed for this Global News article on retailers managing to a cautious consumer this holiday. On the Costco Wholesale earnings call last week, the CEO discussed assortment changes this fall #retail #holiday2025 #consumerbehaviour #assortment #costco
globalnews.ca/news/1145583...
Costco trimming its Christmas offerings as consumers pull back on spending - National | Globalnews.ca
Costco says it has been adapting to changing consumer habits and priorities, which includes a 'thinned down' Christmas display in stores and larger displays for other items.
globalnews.ca
September 30, 2025 at 10:28 PM
New research co-authored by Cardiff Business School’s Professor Peter Wells explores how differences in consumer attitudes, beliefs, and social influences shape electric vehicle adoption.

👉 www.mdpi.com/3334082

#Sustainability #ElectricVehicles #Innovation #ConsumerBehaviour
August 27, 2025 at 12:57 PM
🚗⚡ New research co-authored by Cardiff Business School’s Professor Peter Wells explores how differences in consumer attitudes, beliefs, and social influences shape electric vehicle adoption.

Read the article: doi.org/10.3390/su17...

#Sustainability #ElectricVehicles #Innovation #ConsumerBehaviour
doi.org
August 22, 2025 at 8:57 AM
Interviewed for this ADWEEK story on how back-to-school shopping has been starting earlier #retail #backtoschool #consumerbehaviour #tariffs #inflation
www.adweek.com/commerce/dec...
Decades of Economic Dread Pushes Back-to-School Shopping Earlier
America’s second-biggest shopping season is driven by fear in a turbulent economy.
www.adweek.com
July 23, 2025 at 11:03 AM
Health & safety first: 64% of Indian consumers select food for nutritional quality, and 65.4% for safety—ranking these motivations over taste and shelf-life when buying food. 🥗🔍 #ConsumerBehaviour #FoodChoices

dx.doi.org/10.2139/ssrn...
Sustainable Food Purchasing Behaviour: A Focus on Consumer Knowledge Deficiencies, Awareness, and Motivations in India
This study examined consumer attitudes toward organic and sustainable food in India. Results showed that nutritional quality (64%) and food safety (65.4%) were
ssrn.com
July 21, 2025 at 7:27 AM
It’s here. The annual sale bonanza, which allegedly offers huge savings for customers, is now on until 11 July. #amazon #buyersremorse #consumerbehaviour #digitaleconomy #primeday
expose-news.com/2025/07/09/p...
July 10, 2025 at 12:17 PM
Nearly 70% of shoppers research products online before making a purchase, and 88% trust online reviews as much as personal recommendations >>> buff.ly/t7D2tFd #consumerbehaviour #digitalmarketing #marketingstrategy #ZMOT
Zero Moment of Truth: Why It’s More Important Than Ever in 2025 for UK Brands | Kevin Harrington
How the Digital Age Has Redefined the Customer Journey Back in 2011, Google introduced us to the concept of the “Zero Moment of Truth” (ZMOT), a term that described how shoppers were researching…
buff.ly
June 18, 2025 at 6:23 AM
The unexpected influence of passersby on marketing design decisions >>> buff.ly/KwdEPOM #ConsumerBehaviour #Design #DesignInfluence #MarketingPsychology #RecencyEffect #SubconsciousMarketing
June 16, 2025 at 6:23 AM
@netflix.com rolls out dialogue only subtitles. Finally.

"Dramatic music plays."

This is literally a viewer prompted change in design. It's also how well learn French and Japanese. Excellent stuff.

The future belongs to brands who listen.

#netflix #consumerbehaviour #productdesign #marketing
April 24, 2025 at 9:38 PM
There are so many different categories of human reasoning, even if most end up reasoning in similar ways. Different mentalities are also interesting to observe, esp when from radically different backgrounds #ConsumerBehaviour
April 11, 2025 at 7:26 PM
Interviewed for this @bbc article on the growth of live shopping via apps #retail #technology #liveshopping #consumerbehaviour #bbc
www.bbc.com/news/article...
What is live shopping and will it take off?
Big in Asia, live shopping involves brands putting on live shows to sell direct to shoppers.
www.bbc.com
April 4, 2025 at 1:47 PM
🧵German Consumers Turning Away from US Brands in 2025?

A new YouGov poll reveals a growing number of Germans are ready to boycott American products in the event of a trade dispute.

Here’s what the data says 👇

#Zollstreit #ConsumerBehaviour #Germany
March 31, 2025 at 10:01 AM
www.ikea.com
March 27, 2025 at 2:54 PM
5️⃣ Not Just Screen Addicts 🎮 Yes, they love gaming & social media, but real-world experiences—taste, smell, enjoyment—are key for brand loyalty.

#ConsumerBehaviour
March 6, 2025 at 9:29 AM
8/11 Kenneth Wong, a business professor at Queen's University, noticed the trend extending to grocery stores. Recently, he found homegrown apples sold out while US apples remained untouched. "Canadians are bearing down in ways I never thought they would."
#ConsumerBehaviour #BuyCanadian #TradeWar
February 28, 2025 at 10:02 PM
2/10 Why do these expectations matter so much? Because they can become self-fulfilling prophecies.

If workers expect costs to rise, they demand higher wages. If businesses expect higher costs, they raise prices preemptively.
#Economy #Inflation #ConsumerBehaviour
February 25, 2025 at 3:35 PM