Filecoin Station's Web3 product struggled to reach its audience because users were unfamiliar with decentralized data storage.
We redesigned the interface to make Web3 technology more accessible while maintaining security, transparency, and the product's identity.
Learn more 👉 buff.ly/GopCxjt
We redesigned the interface to make Web3 technology more accessible while maintaining security, transparency, and the product's identity.
Learn more 👉 buff.ly/GopCxjt
November 14, 2025 at 12:03 PM
Filecoin Station's Web3 product struggled to reach its audience because users were unfamiliar with decentralized data storage.
We redesigned the interface to make Web3 technology more accessible while maintaining security, transparency, and the product's identity.
Learn more 👉 buff.ly/GopCxjt
We redesigned the interface to make Web3 technology more accessible while maintaining security, transparency, and the product's identity.
Learn more 👉 buff.ly/GopCxjt
6/ The outcome: confidence.
Real projects + experienced mentors + space to make mistakes = faster career shifts than you think.
Read her full story: buff.ly/WHS0pZP
Real projects + experienced mentors + space to make mistakes = faster career shifts than you think.
Read her full story: buff.ly/WHS0pZP
November 13, 2025 at 5:09 PM
6/ The outcome: confidence.
Real projects + experienced mentors + space to make mistakes = faster career shifts than you think.
Read her full story: buff.ly/WHS0pZP
Real projects + experienced mentors + space to make mistakes = faster career shifts than you think.
Read her full story: buff.ly/WHS0pZP
5/ Career changes aren't starting from zero.
The skills from landscape architecture—understanding users, designing for accessibility, thinking about edge cases—all transferred.
She built on her past. 💡
The skills from landscape architecture—understanding users, designing for accessibility, thinking about edge cases—all transferred.
She built on her past. 💡
November 13, 2025 at 5:09 PM
5/ Career changes aren't starting from zero.
The skills from landscape architecture—understanding users, designing for accessibility, thinking about edge cases—all transferred.
She built on her past. 💡
The skills from landscape architecture—understanding users, designing for accessibility, thinking about edge cases—all transferred.
She built on her past. 💡
4/ The mentorship: real collaboration.
Joana Gomes as design mentor. Developers and other team members as collaborators.
She learned research, accessibility, prototyping, and how to communicate design decisions to engineers.
Part of a real team.
Joana Gomes as design mentor. Developers and other team members as collaborators.
She learned research, accessibility, prototyping, and how to communicate design decisions to engineers.
Part of a real team.
November 13, 2025 at 5:09 PM
4/ The mentorship: real collaboration.
Joana Gomes as design mentor. Developers and other team members as collaborators.
She learned research, accessibility, prototyping, and how to communicate design decisions to engineers.
Part of a real team.
Joana Gomes as design mentor. Developers and other team members as collaborators.
She learned research, accessibility, prototyping, and how to communicate design decisions to engineers.
Part of a real team.
3/ The structure: full product cycle.
User research, prototyping, usability testing, working with developers, and iterating based on feedback.
She learned by doing, not watching.
User research, prototyping, usability testing, working with developers, and iterating based on feedback.
She learned by doing, not watching.
November 13, 2025 at 5:09 PM
3/ The structure: full product cycle.
User research, prototyping, usability testing, working with developers, and iterating based on feedback.
She learned by doing, not watching.
User research, prototyping, usability testing, working with developers, and iterating based on feedback.
She learned by doing, not watching.
2/ The project: a pet-finder app.
Real product to help reunite lost pets with owners. Real constraints. Real users. Real decisions.
Gabriela took it from research through prototyping, testing, and iteration.
Real product to help reunite lost pets with owners. Real constraints. Real users. Real decisions.
Gabriela took it from research through prototyping, testing, and iteration.
November 13, 2025 at 5:09 PM
2/ The project: a pet-finder app.
Real product to help reunite lost pets with owners. Real constraints. Real users. Real decisions.
Gabriela took it from research through prototyping, testing, and iteration.
Real product to help reunite lost pets with owners. Real constraints. Real users. Real decisions.
Gabriela took it from research through prototyping, testing, and iteration.
1/ 10 weeks. One product. A complete career shift.
That was Gabriela Magalhães' summer at Subvisual. 🏗️
What the Product Design Apprenticeship looks like 🧵
That was Gabriela Magalhães' summer at Subvisual. 🏗️
What the Product Design Apprenticeship looks like 🧵
November 13, 2025 at 5:09 PM
1/ 10 weeks. One product. A complete career shift.
That was Gabriela Magalhães' summer at Subvisual. 🏗️
What the Product Design Apprenticeship looks like 🧵
That was Gabriela Magalhães' summer at Subvisual. 🏗️
What the Product Design Apprenticeship looks like 🧵
6/ Her unique lens:
Understanding how small details create a big impact. Thinking about how people experience spaces. Seeing the larger picture.
Whether physical or digital, that perspective shapes everything she designs.
Full story: buff.ly/H9QzxL3
Understanding how small details create a big impact. Thinking about how people experience spaces. Seeing the larger picture.
Whether physical or digital, that perspective shapes everything she designs.
Full story: buff.ly/H9QzxL3
November 10, 2025 at 5:06 PM
6/ Her unique lens:
Understanding how small details create a big impact. Thinking about how people experience spaces. Seeing the larger picture.
Whether physical or digital, that perspective shapes everything she designs.
Full story: buff.ly/H9QzxL3
Understanding how small details create a big impact. Thinking about how people experience spaces. Seeing the larger picture.
Whether physical or digital, that perspective shapes everything she designs.
Full story: buff.ly/H9QzxL3
5/ What's different? Speed and scale.
Landscape: months/years, community-wide impact
Product: days/weeks, interaction-focused
But the thinking behind both? Identical.
Landscape: months/years, community-wide impact
Product: days/weeks, interaction-focused
But the thinking behind both? Identical.
November 10, 2025 at 5:06 PM
5/ What's different? Speed and scale.
Landscape: months/years, community-wide impact
Product: days/weeks, interaction-focused
But the thinking behind both? Identical.
Landscape: months/years, community-wide impact
Product: days/weeks, interaction-focused
But the thinking behind both? Identical.
4/ Even research methods translate directly.
Site analysis → Technical constraints
User research → User research
Understanding what's possible vs. what's needed. Same framework, different space.
Site analysis → Technical constraints
User research → User research
Understanding what's possible vs. what's needed. Same framework, different space.
November 10, 2025 at 5:06 PM
4/ Even research methods translate directly.
Site analysis → Technical constraints
User research → User research
Understanding what's possible vs. what's needed. Same framework, different space.
Site analysis → Technical constraints
User research → User research
Understanding what's possible vs. what's needed. Same framework, different space.
3/ She learned to design for invisible disabilities—people who struggle but you'd never know from the outside.
A cobblestone path that looks beautiful can be a painful barrier for someone with a chronic illness.
That awareness transfers to digital products.
A cobblestone path that looks beautiful can be a painful barrier for someone with a chronic illness.
That awareness transfers to digital products.
November 10, 2025 at 5:06 PM
3/ She learned to design for invisible disabilities—people who struggle but you'd never know from the outside.
A cobblestone path that looks beautiful can be a painful barrier for someone with a chronic illness.
That awareness transfers to digital products.
A cobblestone path that looks beautiful can be a painful barrier for someone with a chronic illness.
That awareness transfers to digital products.
2/ Designing a park vs. designing an app?
Same fundamental challenge: understand what people need, prototype solutions, test, and iterate.
The medium changes. The problem-solving approach doesn't.
Same fundamental challenge: understand what people need, prototype solutions, test, and iterate.
The medium changes. The problem-solving approach doesn't.
November 10, 2025 at 5:06 PM
2/ Designing a park vs. designing an app?
Same fundamental challenge: understand what people need, prototype solutions, test, and iterate.
The medium changes. The problem-solving approach doesn't.
Same fundamental challenge: understand what people need, prototype solutions, test, and iterate.
The medium changes. The problem-solving approach doesn't.
1/ Gabriela Magalhães went from landscape architect to product designer.
What she discovered: the thinking is the same. 🧠
The parallels between physical and digital design 🧵
What she discovered: the thinking is the same. 🧠
The parallels between physical and digital design 🧵
November 10, 2025 at 5:06 PM
1/ Gabriela Magalhães went from landscape architect to product designer.
What she discovered: the thinking is the same. 🧠
The parallels between physical and digital design 🧵
What she discovered: the thinking is the same. 🧠
The parallels between physical and digital design 🧵
"Because I want to help people." — Gabriela Magalhães went from wanting to be a doctor, to a landscape architect, to a product designer.
The thinking stayed the same: understand users, design for edge cases, make the details matter.
👉 Check out the whole article in our Content Hub: buff.ly/H9QzxL3
The thinking stayed the same: understand users, design for edge cases, make the details matter.
👉 Check out the whole article in our Content Hub: buff.ly/H9QzxL3
November 7, 2025 at 3:11 PM
"Because I want to help people." — Gabriela Magalhães went from wanting to be a doctor, to a landscape architect, to a product designer.
The thinking stayed the same: understand users, design for edge cases, make the details matter.
👉 Check out the whole article in our Content Hub: buff.ly/H9QzxL3
The thinking stayed the same: understand users, design for edge cases, make the details matter.
👉 Check out the whole article in our Content Hub: buff.ly/H9QzxL3
9/ 🛠️ What we have:
✓ Distribution
✓ Infrastructure
✓ Policy clarity
What we need:
✗ Products people want
Let's build.
*The information in this post came from: a16zcrypto.com/posts/articl...
✓ Distribution
✓ Infrastructure
✓ Policy clarity
What we need:
✗ Products people want
Let's build.
*The information in this post came from: a16zcrypto.com/posts/articl...
November 6, 2025 at 4:22 PM
9/ 🛠️ What we have:
✓ Distribution
✓ Infrastructure
✓ Policy clarity
What we need:
✗ Products people want
Let's build.
*The information in this post came from: a16zcrypto.com/posts/articl...
✓ Distribution
✓ Infrastructure
✓ Policy clarity
What we need:
✗ Products people want
Let's build.
*The information in this post came from: a16zcrypto.com/posts/articl...
8/ 🤖 Crypto × AI converging:
- 17M verified humans
- Payment rails for AI agents
- $30T AI economy by 2030
- Centralization concerns growing
- 17M verified humans
- Payment rails for AI agents
- $30T AI economy by 2030
- Centralization concerns growing
November 6, 2025 at 4:22 PM
8/ 🤖 Crypto × AI converging:
- 17M verified humans
- Payment rails for AI agents
- $30T AI economy by 2030
- Centralization concerns growing
- 17M verified humans
- Payment rails for AI agents
- $30T AI economy by 2030
- Centralization concerns growing
7/ 🔧 Blockchain ready for prime time:
- 100x transaction growth (5 years)
- Solana apps: $3B revenue
- L2 costs: $24 → <$0.01
- Cross-chain protocols live
- Post-quantum plans accelerating
- 100x transaction growth (5 years)
- Solana apps: $3B revenue
- L2 costs: $24 → <$0.01
- Cross-chain protocols live
- Post-quantum plans accelerating
November 6, 2025 at 4:22 PM
7/ 🔧 Blockchain ready for prime time:
- 100x transaction growth (5 years)
- Solana apps: $3B revenue
- L2 costs: $24 → <$0.01
- Cross-chain protocols live
- Post-quantum plans accelerating
- 100x transaction growth (5 years)
- Solana apps: $3B revenue
- L2 costs: $24 → <$0.01
- Cross-chain protocols live
- Post-quantum plans accelerating
6/ ⛓️ Onchain economy growing:
- DEXs: 20% of spot trading
- Hyperliquid: $1B+ revenue
- RWAs: $30B (4x in 2 years)
- DePIN: $3.5T by 2028
- DEXs: 20% of spot trading
- Hyperliquid: $1B+ revenue
- RWAs: $30B (4x in 2 years)
- DePIN: $3.5T by 2028
November 6, 2025 at 4:22 PM
6/ ⛓️ Onchain economy growing:
- DEXs: 20% of spot trading
- Hyperliquid: $1B+ revenue
- RWAs: $30B (4x in 2 years)
- DePIN: $3.5T by 2028
- DEXs: 20% of spot trading
- Hyperliquid: $1B+ revenue
- RWAs: $30B (4x in 2 years)
- DePIN: $3.5T by 2028
5/ 🏛️ GENIUS Act + CLARITY Act passed.
Result: Bipartisan consensus, clear rules, revenue generation for tokenholders.
Policy clarity matters.
Result: Bipartisan consensus, clear rules, revenue generation for tokenholders.
Policy clarity matters.
November 6, 2025 at 4:22 PM
5/ 🏛️ GENIUS Act + CLARITY Act passed.
Result: Bipartisan consensus, clear rules, revenue generation for tokenholders.
Policy clarity matters.
Result: Bipartisan consensus, clear rules, revenue generation for tokenholders.
Policy clarity matters.
4/ 💵 Stablecoins hit mainstream:
- $46T transactions (↑106%)
- $9T in 12 months (5x PayPal)
- $300B supply
- >1% of all USD
- Expected $3T by 2030
- $46T transactions (↑106%)
- $9T in 12 months (5x PayPal)
- $300B supply
- >1% of all USD
- Expected $3T by 2030
November 6, 2025 at 4:22 PM
4/ 💵 Stablecoins hit mainstream:
- $46T transactions (↑106%)
- $9T in 12 months (5x PayPal)
- $300B supply
- >1% of all USD
- Expected $3T by 2030
- $46T transactions (↑106%)
- $9T in 12 months (5x PayPal)
- $300B supply
- >1% of all USD
- Expected $3T by 2030
3/ 🏦 Visa, BlackRock, Fidelity, JPMorgan building crypto products. Circle, Robinhood, Stripe building blockchains. DAT companies hold ~4% of BTC & ETH. Circle's $1B IPO.
November 6, 2025 at 4:22 PM
3/ 🏦 Visa, BlackRock, Fidelity, JPMorgan building crypto products. Circle, Robinhood, Stripe building blockchains. DAT companies hold ~4% of BTC & ETH. Circle's $1B IPO.
2/ 🌍 Market hit $4T. 40-70M active users (+10M YoY). Bitcoin >$126K.
716M people hold crypto but most don't use it onchain.
That's the opportunity.
716M people hold crypto but most don't use it onchain.
That's the opportunity.
November 6, 2025 at 4:22 PM
2/ 🌍 Market hit $4T. 40-70M active users (+10M YoY). Bitcoin >$126K.
716M people hold crypto but most don't use it onchain.
That's the opportunity.
716M people hold crypto but most don't use it onchain.
That's the opportunity.
1/ 🚀 2025 is the year crypto grew up.
Infrastructure is ready. Institutions are on board. The regulatory environment shifted.
Here's what we're seeing: 👇
Infrastructure is ready. Institutions are on board. The regulatory environment shifted.
Here's what we're seeing: 👇
November 6, 2025 at 4:22 PM
1/ 🚀 2025 is the year crypto grew up.
Infrastructure is ready. Institutions are on board. The regulatory environment shifted.
Here's what we're seeing: 👇
Infrastructure is ready. Institutions are on board. The regulatory environment shifted.
Here's what we're seeing: 👇
💡 According to PM Álvaro Bezerra, your job isn't to design or develop, but to maximize the creativity of those who do.
How:
→ Give clarity on goals/requirements
→ Protect their focus time (devs/designers need flow state)
→ Be the "doorman" filtering requests
🎧 buff.ly/VPh3t9d
How:
→ Give clarity on goals/requirements
→ Protect their focus time (devs/designers need flow state)
→ Be the "doorman" filtering requests
🎧 buff.ly/VPh3t9d
November 5, 2025 at 4:34 PM
💡 According to PM Álvaro Bezerra, your job isn't to design or develop, but to maximize the creativity of those who do.
How:
→ Give clarity on goals/requirements
→ Protect their focus time (devs/designers need flow state)
→ Be the "doorman" filtering requests
🎧 buff.ly/VPh3t9d
How:
→ Give clarity on goals/requirements
→ Protect their focus time (devs/designers need flow state)
→ Be the "doorman" filtering requests
🎧 buff.ly/VPh3t9d
The choice isn't between innovation and caution. It's between isolation and collaboration.
By Luís Zamith: Nations and companies working together on safety and transparency will lead the next century, not those chasing dominance.
Collaboration is core to everything at Subvisual.
👉 buff.ly/4Lsjlcw
By Luís Zamith: Nations and companies working together on safety and transparency will lead the next century, not those chasing dominance.
Collaboration is core to everything at Subvisual.
👉 buff.ly/4Lsjlcw
November 4, 2025 at 5:02 PM
The choice isn't between innovation and caution. It's between isolation and collaboration.
By Luís Zamith: Nations and companies working together on safety and transparency will lead the next century, not those chasing dominance.
Collaboration is core to everything at Subvisual.
👉 buff.ly/4Lsjlcw
By Luís Zamith: Nations and companies working together on safety and transparency will lead the next century, not those chasing dominance.
Collaboration is core to everything at Subvisual.
👉 buff.ly/4Lsjlcw