PierfPier
@pierfpier.bsky.social
Once entrepreneur, on my way back. Vocacy in innovation, marketing, technology, civ-eco causes. Sports lover. Nerd. Repost ≠ endorsement
💙 Follow for data, ideas, and insights
💬 Say hi!
🔗 LinkedIn (https://www.linkedin.com/in/pierfilippopierucci)
💙 Follow for data, ideas, and insights
💬 Say hi!
🔗 LinkedIn (https://www.linkedin.com/in/pierfilippopierucci)
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PierfPier
@pierfpier.bsky.social
· Nov 7
👋 Hi! I’m Pier, 31, Italian, marketer, product thinker.
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙
Operational paralysis is what happens when nuance expands faster than capacity.
December 6, 2025 at 5:04 PM
Operational paralysis is what happens when nuance expands faster than capacity.
🧵 The more I explore marketer/PM/tech communities, the clearer it gets: the web has turned into a giant shop window. Almost no one shares what they know — only what they hope to sell.
👇 👇 👇
#DigitalCulture #Communities #Digitaltransformation
👇 👇 👇
#DigitalCulture #Communities #Digitaltransformation
December 6, 2025 at 3:29 PM
🧵 The more I explore marketer/PM/tech communities, the clearer it gets: the web has turned into a giant shop window. Almost no one shares what they know — only what they hope to sell.
👇 👇 👇
#DigitalCulture #Communities #Digitaltransformation
👇 👇 👇
#DigitalCulture #Communities #Digitaltransformation
You don’t need a smarter model, you need a smarter system.
Do you need a smarter model to make your model smarter? Only then, adopt a smarter model.
Read this as you prefer, just get the point.
#AI
Do you need a smarter model to make your model smarter? Only then, adopt a smarter model.
Read this as you prefer, just get the point.
#AI
December 6, 2025 at 7:13 AM
You don’t need a smarter model, you need a smarter system.
Do you need a smarter model to make your model smarter? Only then, adopt a smarter model.
Read this as you prefer, just get the point.
#AI
Do you need a smarter model to make your model smarter? Only then, adopt a smarter model.
Read this as you prefer, just get the point.
#AI
🚨 Campaign underperform? 🚨
Before looking at the channels, look at the promise. How's your creativity? Have you done some A/B testing or you think you're better than the market?
#Growth #BuildinPublic
Before looking at the channels, look at the promise. How's your creativity? Have you done some A/B testing or you think you're better than the market?
#Growth #BuildinPublic
December 5, 2025 at 5:37 PM
🚨 Campaign underperform? 🚨
Before looking at the channels, look at the promise. How's your creativity? Have you done some A/B testing or you think you're better than the market?
#Growth #BuildinPublic
Before looking at the channels, look at the promise. How's your creativity? Have you done some A/B testing or you think you're better than the market?
#Growth #BuildinPublic
The best brand audit starts and ends with one question: “Why do you exist today?”
#BuildinPublic #branding
#BuildinPublic #branding
December 5, 2025 at 8:02 AM
The best brand audit starts and ends with one question: “Why do you exist today?”
#BuildinPublic #branding
#BuildinPublic #branding
December 5, 2025 at 7:13 AM
Tech is becoming geography-dependent again, and strategy must follow the map. The US data-center boom is moving inland because coastal grids are saturated.
#AI
#AI
December 4, 2025 at 9:04 PM
Tech is becoming geography-dependent again, and strategy must follow the map. The US data-center boom is moving inland because coastal grids are saturated.
#AI
#AI
The ability to say “this is enough context” is now rarer than the ability to produce context.
December 4, 2025 at 8:54 PM
The ability to say “this is enough context” is now rarer than the ability to produce context.
🧵 Students now complete in minutes what used to take hours.
AI is the default workflow - not a shortcut.
But talk to recent grads, and you hear the opposite side: the entry-level roles they trained for have disappeared.
👇👇👇
#AI #Education #FutureOfWork
AI is the default workflow - not a shortcut.
But talk to recent grads, and you hear the opposite side: the entry-level roles they trained for have disappeared.
👇👇👇
#AI #Education #FutureOfWork
December 4, 2025 at 8:06 PM
🧵 Students now complete in minutes what used to take hours.
AI is the default workflow - not a shortcut.
But talk to recent grads, and you hear the opposite side: the entry-level roles they trained for have disappeared.
👇👇👇
#AI #Education #FutureOfWork
AI is the default workflow - not a shortcut.
But talk to recent grads, and you hear the opposite side: the entry-level roles they trained for have disappeared.
👇👇👇
#AI #Education #FutureOfWork
If your strategy changes every time a new deck appears, you don’t have a strategy - you have a mood.
#leadership
#leadership
December 4, 2025 at 6:22 PM
If your strategy changes every time a new deck appears, you don’t have a strategy - you have a mood.
#leadership
#leadership
In an era of endless inputs, synthesis is the real form of intelligence.
December 4, 2025 at 5:37 PM
In an era of endless inputs, synthesis is the real form of intelligence.
A green job isn’t automatically a good job. Missing this dimension means missing the actual socioeconomic effect.
#Sustainability #FutureOfWork
#Sustainability #FutureOfWork
December 4, 2025 at 8:02 AM
A green job isn’t automatically a good job. Missing this dimension means missing the actual socioeconomic effect.
#Sustainability #FutureOfWork
#Sustainability #FutureOfWork
IMHO one of the most underrated AI skills is pruning. Knowing what not to generate reduces cognitive load for everyone around you. Less output often means better output.
#UX #BuildinPublic
#UX #BuildinPublic
December 4, 2025 at 7:21 AM
IMHO one of the most underrated AI skills is pruning. Knowing what not to generate reduces cognitive load for everyone around you. Less output often means better output.
#UX #BuildinPublic
#UX #BuildinPublic
The best brands you'll ever work with are boringly consistent. They don’t reinvent their essence every quarter. It's a matter of reinforce after reinforce, that after some time becomes culture. And that's the win.
#Branding
#Branding
December 3, 2025 at 9:15 PM
The best brands you'll ever work with are boringly consistent. They don’t reinvent their essence every quarter. It's a matter of reinforce after reinforce, that after some time becomes culture. And that's the win.
#Branding
#Branding
If you want real differentiation, invest in tone. Tone is identity encoded in language. It’s the part of the brand people feel before they understand.
#Copywriting #Branding #BuildinPublic
#Copywriting #Branding #BuildinPublic
December 3, 2025 at 8:33 PM
If you want real differentiation, invest in tone. Tone is identity encoded in language. It’s the part of the brand people feel before they understand.
#Copywriting #Branding #BuildinPublic
#Copywriting #Branding #BuildinPublic
Fun fact: if your brand takes more than 15 seconds to explain, you’re asking the consumer to do the work for you.
Fun fact2: they won't.
#BulldinPublic
Fun fact2: they won't.
#BulldinPublic
December 3, 2025 at 8:06 PM
Fun fact: if your brand takes more than 15 seconds to explain, you’re asking the consumer to do the work for you.
Fun fact2: they won't.
#BulldinPublic
Fun fact2: they won't.
#BulldinPublic
In digital and RL communities, I noticed they die the moment people stop feeling safe to speak. Silence usually means fear, not apathy, and if every message looks like a pitch, nobody shares anything real anymore.
How can you make your people feel comfortable/safe?
#Community #BuildinPublic
How can you make your people feel comfortable/safe?
#Community #BuildinPublic
December 3, 2025 at 7:43 PM
In digital and RL communities, I noticed they die the moment people stop feeling safe to speak. Silence usually means fear, not apathy, and if every message looks like a pitch, nobody shares anything real anymore.
How can you make your people feel comfortable/safe?
#Community #BuildinPublic
How can you make your people feel comfortable/safe?
#Community #BuildinPublic
December 3, 2025 at 6:22 PM
If your content isn’t converting, start by rewriting the value proposition. Funnels amplify what exists, they don’t repair weak offers.
#Growth
#Growth
December 3, 2025 at 7:32 AM
If your content isn’t converting, start by rewriting the value proposition. Funnels amplify what exists, they don’t repair weak offers.
#Growth
#Growth
🧵 #Reddit has officially surpassed #Wikipedia — for the 4th month in a row.
Three years ago, Wikipedia led by 2B monthly visits.
Now, the gap has flipped.
#AI #SEO #DigitalTransformation
Three years ago, Wikipedia led by 2B monthly visits.
Now, the gap has flipped.
#AI #SEO #DigitalTransformation
December 2, 2025 at 8:09 PM
🧵 #Reddit has officially surpassed #Wikipedia — for the 4th month in a row.
Three years ago, Wikipedia led by 2B monthly visits.
Now, the gap has flipped.
#AI #SEO #DigitalTransformation
Three years ago, Wikipedia led by 2B monthly visits.
Now, the gap has flipped.
#AI #SEO #DigitalTransformation
Fun fact: you can build a company without any "AI driven" disclaimer - and without AI at all! 🙂
#BuildinPublic
#BuildinPublic
December 2, 2025 at 6:48 PM
Fun fact: you can build a company without any "AI driven" disclaimer - and without AI at all! 🙂
#BuildinPublic
#BuildinPublic
Incredibly, just assisted a company where AI made their workflows heavier.
Here the adoption was wrong, AI should remove friction. They hadn't! But they wanted AI! It's called fetishism, as I told them 😂
Don't add layers where the process is already natural. Lightness is THE KPI!
#Productivity
Here the adoption was wrong, AI should remove friction. They hadn't! But they wanted AI! It's called fetishism, as I told them 😂
Don't add layers where the process is already natural. Lightness is THE KPI!
#Productivity
December 2, 2025 at 5:37 PM
Incredibly, just assisted a company where AI made their workflows heavier.
Here the adoption was wrong, AI should remove friction. They hadn't! But they wanted AI! It's called fetishism, as I told them 😂
Don't add layers where the process is already natural. Lightness is THE KPI!
#Productivity
Here the adoption was wrong, AI should remove friction. They hadn't! But they wanted AI! It's called fetishism, as I told them 😂
Don't add layers where the process is already natural. Lightness is THE KPI!
#Productivity
Let AI do the hard work, “she” is too good at handle instruction and mechanical work (production, editing, …), but too weak in cognitive jobs…
For me it’s a 70-30 cognitive (me)-mechanical(ChatGPT/Gemini/Perplexity/BananaPro)
Be lighter. #BuildinPublic
For me it’s a 70-30 cognitive (me)-mechanical(ChatGPT/Gemini/Perplexity/BananaPro)
Be lighter. #BuildinPublic
December 2, 2025 at 4:32 PM
Let AI do the hard work, “she” is too good at handle instruction and mechanical work (production, editing, …), but too weak in cognitive jobs…
For me it’s a 70-30 cognitive (me)-mechanical(ChatGPT/Gemini/Perplexity/BananaPro)
Be lighter. #BuildinPublic
For me it’s a 70-30 cognitive (me)-mechanical(ChatGPT/Gemini/Perplexity/BananaPro)
Be lighter. #BuildinPublic
Just did a meeting to disguise about AI experimentation (I was unaware of the topic initially). In the middle of the conversation, I asked to bring the focus on strategy.
We ended the meeting soon after. Without a thesis you can’t/don’t need/deserve a model.
#Strategy
We ended the meeting soon after. Without a thesis you can’t/don’t need/deserve a model.
#Strategy
December 2, 2025 at 7:13 AM
Just did a meeting to disguise about AI experimentation (I was unaware of the topic initially). In the middle of the conversation, I asked to bring the focus on strategy.
We ended the meeting soon after. Without a thesis you can’t/don’t need/deserve a model.
#Strategy
We ended the meeting soon after. Without a thesis you can’t/don’t need/deserve a model.
#Strategy
AI rush, as any other rush in history, has brought infinite tools and possibilities. As for social media tools in the 10s, I just don’t overthink: pick the first ad, do the free trial, choose than.
Trust me, you’ll fell freedom 😅
#BuildInPublic
Trust me, you’ll fell freedom 😅
#BuildInPublic
December 1, 2025 at 9:06 PM
AI rush, as any other rush in history, has brought infinite tools and possibilities. As for social media tools in the 10s, I just don’t overthink: pick the first ad, do the free trial, choose than.
Trust me, you’ll fell freedom 😅
#BuildInPublic
Trust me, you’ll fell freedom 😅
#BuildInPublic