Parker Herren
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parkerdelrey.bsky.social
Parker Herren
@parkerdelrey.bsky.social
Senior Media Reporter at Ad Age | Lover of Halloween 🦇 crochet 🧶 cats 🐈 he/him 🏳️‍🌈
Third: There was higher demand for Oscars ad space this year than in recent memory. That's because it's harder than ever to get a TV audience in one place at the same time.
And Hulu will hopefully provide an additional 👀 bump. For comp, Tubi brought over 13 million to the Super Bowl this year.
February 27, 2025 at 2:06 PM
Second: The price for brands to buy a 30-second commercial unit in the show this year was between💰$1.3 million and (for the first movers) and $2.3 million (for the last minute buyers).
And many advertisers buy multiple spots📺 Disney told me there was a 50% increase in custom and multi-unit ads.
February 27, 2025 at 2:06 PM