Mark O'Sullivan 🌎
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markos.dev
Mark O'Sullivan 🌎
@markos.dev
Building an alterantive to Airbnb alternative called Caza de Casa (https://cazadecasa.xyz) 🏡
Sonder is shutting down

It's never nice to see alternatives to Airbnb close down

The industry needs MORE competition not less
November 11, 2025 at 11:43 AM
Próximamente 🇪🇸

This next update for Caza de Casa is going to be HUGE

Some of our hosts who joined our waitlist only speak Spanish and so couldn't advertise their properties

NOT ANYMORE

#BuildInPublic
November 10, 2025 at 10:39 PM
Caza de Casa X Jetpac

Jetpac are one of the leading eSIM providers in the world.

Easy to setup. Fast speeds. Always connected.

Are you travelling and need to stay connected?

Use our code "CASA15" to get 15% off one of their eSIM plans.
November 6, 2025 at 11:27 PM
In October 2025 Airbnb introduced a social feature that "allow users who meet through an Airbnb experience to stay in touch"

Is this a sign of things to come? Will we see Airbnb move to become more of a social network in the future?
November 4, 2025 at 7:33 PM
The expansion into offering hotel stays suggests Airbnb is becoming more and more like Booking.

Booking offer a loyalty program (Genius) to help retain customers.

Is it only a matter of time before Airbnb offer something similar?
November 4, 2025 at 7:33 PM
Charging a lot more than your competitors will only alienate existing users.

"paid $44 for a one-hour exercise class on Airbnb, only to find that the woman huffing and puffing beside her paid less than half that on Classpass, a booking site for workouts"
November 4, 2025 at 7:33 PM
Airbnb still have work to do when it comes to these additional offerings.

"Viator, one competitor, offers ten times as many experiences in big cities such as London and New York."
November 4, 2025 at 7:33 PM
What's the difference between Airbnb Experiences and Airbnb Services?

Experiences: Outside your Airbnb (e.g. tour guide)

Services: Inside your Airbnb (e.g. private chef)
November 4, 2025 at 7:33 PM
Airbnb Services was launched in May 2025.

This is not the first time Airbnb entered a new market and expanded beyond vacation rentals.

Airbnb Experiences launched November 2016 to take on Viator, GetYourGuide and TripAdvisor who offer similar activities and experiences.
November 4, 2025 at 7:32 PM
To combat this Airbnb has boosted bookings outside of their core markets (Brazil / India) by offering new payment options and increasing marketing efforts.
November 4, 2025 at 7:32 PM
The core markets (USA, Australia, Britain, Canada & France) represents 50% of nights booked through the platform according to AirDNA.

The percentage change year on year in nights booked has been falling in these countries.
November 4, 2025 at 7:32 PM
How is Airbnb reacted to the growth slowdown?

- Growing bookings in new countries (Brazil, India)
- Entering new markets (services)
- Expanding offerings (hotels)
- Testing the water with new ideas (social features)
November 4, 2025 at 7:32 PM
What has caused the decrease in the rate of growth?

- Uncertainty caused by President Donald Trump putting off tourists coming to the USA
- Policy makers banning Airbnb or implementing heavy restrictions
- Competition from other platforms (Booking, Expedia)
November 4, 2025 at 7:32 PM
"$86bn-worth of bookings made through the platform in the 12 months to June".

A 10% increase vs the previous year.

However the rate of growth has been decreasing and analysts predict more signs of slowdown in the Q3 2025 earnings report due on Nov 6.
November 4, 2025 at 7:32 PM
A couple days ago The Economist published an article leading with this question:

"Has Airbnb reached its peak?"

A thread 🧵
November 4, 2025 at 7:32 PM
TikTok is trolling me
October 28, 2025 at 9:50 AM
Well that's a first
October 28, 2025 at 8:30 AM
FINALLY a proper social analytics platform is here.

No more having a separate tab open to check the performance of each individual account.

One place. All the KPIs.

Got my fingers crossed Bluesky will be the next supported platform.
October 27, 2025 at 5:55 PM
Contract signed ✍️

A month ago I posted that I hoped to deliver at least 1 or maybe 2 partnership deals before the end of the year

First new partnership should be live next week

Can you guess what company it is?

Hint: 📱 📶

#BuildInPublic
October 24, 2025 at 8:11 PM
Much better UX. No more overflow.

Decided to have a max of 6 features displayed in both Must-Have Features and Nice-To-Have Features to prevent overflow.

I debated whether it'd be better to show the most recently selected features but felt the total number is enough.

#BuildInPublic
October 23, 2025 at 7:34 PM
Well that's not supposed to happen 👀

#BuildInPublic
October 23, 2025 at 5:55 PM
Photos which fail to upload are shown on the grid with an X.

It's also been upgraded to include the option to retry uploading only the photos which failed to upload.
October 21, 2025 at 7:17 PM
The previous optimistic update approach for this screen has been canned.

We now show a popup dialog which let's the host know photos are being uploaded.

Photos successfully uploaded show on the grid with a tick to let hosts see at a glance the photos which have successfully updated.
October 21, 2025 at 7:17 PM
"How many photos do you have in your listing?"

"16"

"I'm only seeing 5"

The photos is the key factor to advertise a property and our app was having an issue consistently uploading all the photos.

The issue?

Using optimistic updates to make hosts think the photos were uploaded.

#BuildInPublic
October 21, 2025 at 7:17 PM
We have had a new member join the team 🐈
October 20, 2025 at 5:33 PM