The club is in deep, deep trouble and, for all his public statements about wanting to sell, the years wasted on unviable sale processes mean that many fans no longer trust a word Jason Whittingham says.

Without radical action, they see only more delay, deception and drift ahead.

Uefa’s distribution model has already destroyed or harmed competitive balance across leagues in europe, particularly the small and medium competitions, and it now seems FIFA wants to have it turn to do harm to club football.

$1bn shared between just 32 teams, most of it going to Europeans and a paltry $250m somehow going to be disbursed to thousands of other clubs around the world. Infantino celebrating “the biggest-ever prize money for a football tournament”, without seemingly caring about the consequences.