We recently paid people to unfollow the most divisive accounts on X. After a month, they felt 23% less animosity towards other political groups
Their experience was so positive that half declined to refollow those hostile accounts after the study and they felt less animosity 11 months later.
We recently paid people to unfollow the most divisive accounts on X. After a month, they felt 23% less animosity towards other political groups
Their experience was so positive that half declined to refollow those hostile accounts after the study and they felt less animosity 11 months later.