John | Formfactor Design
@john-formfactor.bsky.social
Founder http://Formfactor.design | Clean minimal websites for tech startups 🫧 | We designed Hypefury new homepage 🎉
Was sharing this to my friend another day, rare to see such s as deep dive long form case study! azouzi.design/cynoia (not me!)
Ahmed A. Azouzi
Product Designer — Design Partner for Startups
azouzi.design
February 14, 2025 at 4:01 AM
Was sharing this to my friend another day, rare to see such s as deep dive long form case study! azouzi.design/cynoia (not me!)
What sort of talent is this!
January 2, 2025 at 10:00 PM
What sort of talent is this!
Without the category section, we force users to make decision on what they are looking for first, then engage with keyboard typing. Since you’ve space below search bar because of sort/filtering. Consider bringing back small categories icons. From a business perspective that promo stickiness :)
January 2, 2025 at 9:57 PM
Without the category section, we force users to make decision on what they are looking for first, then engage with keyboard typing. Since you’ve space below search bar because of sort/filtering. Consider bringing back small categories icons. From a business perspective that promo stickiness :)
Being caught just in the gap, you get to see the start of Snapchat but you're not exactly the TikTok generation
January 2, 2025 at 6:14 PM
Being caught just in the gap, you get to see the start of Snapchat but you're not exactly the TikTok generation
thank you for reading!
2025 goal is to expand network with products we love and used daily!
Starting by following you guys!
Not all of you that I followed on X could be found so...
Comment if I haven't been following yet! 🙏
2025 goal is to expand network with products we love and used daily!
Starting by following you guys!
Not all of you that I followed on X could be found so...
Comment if I haven't been following yet! 🙏
January 2, 2025 at 1:29 AM
thank you for reading!
2025 goal is to expand network with products we love and used daily!
Starting by following you guys!
Not all of you that I followed on X could be found so...
Comment if I haven't been following yet! 🙏
2025 goal is to expand network with products we love and used daily!
Starting by following you guys!
Not all of you that I followed on X could be found so...
Comment if I haven't been following yet! 🙏
Takeaway: “designing to get client” vs “designing for client”
It wasn’t design fulfillment—it was marketing. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.
Create designs that successful busy people will reply!
Then do the same for 𝘵𝘩𝘦𝘪𝘳 users too! 🫶
It wasn’t design fulfillment—it was marketing. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.
Create designs that successful busy people will reply!
Then do the same for 𝘵𝘩𝘦𝘪𝘳 users too! 🫶
January 2, 2025 at 1:29 AM
Takeaway: “designing to get client” vs “designing for client”
It wasn’t design fulfillment—it was marketing. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.
Create designs that successful busy people will reply!
Then do the same for 𝘵𝘩𝘦𝘪𝘳 users too! 🫶
It wasn’t design fulfillment—it was marketing. 𝘋𝘦𝘴𝘪𝘨𝘯 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.
Create designs that successful busy people will reply!
Then do the same for 𝘵𝘩𝘦𝘪𝘳 users too! 🫶
What does this have to do with the typo? Nothing.
Insight on why that post landed the project: it was different.
Most, including my previous, took a sensible approach.
And this particular one was just… 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. Not the typical SaaS site design.
Insight on why that post landed the project: it was different.
Most, including my previous, took a sensible approach.
And this particular one was just… 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. Not the typical SaaS site design.
January 2, 2025 at 1:29 AM
What does this have to do with the typo? Nothing.
Insight on why that post landed the project: it was different.
Most, including my previous, took a sensible approach.
And this particular one was just… 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. Not the typical SaaS site design.
Insight on why that post landed the project: it was different.
Most, including my previous, took a sensible approach.
And this particular one was just… 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. Not the typical SaaS site design.
Short recap of the project:
In an age of AI overload, Hypefury is taking a thoughtful, stand-out approach. We tapped into their powerful community, featuring OGs who built using the product.
It’s not about the machine; it’s about the stories behind real people.
In an age of AI overload, Hypefury is taking a thoughtful, stand-out approach. We tapped into their powerful community, featuring OGs who built using the product.
It’s not about the machine; it’s about the stories behind real people.
January 2, 2025 at 1:29 AM
Short recap of the project:
In an age of AI overload, Hypefury is taking a thoughtful, stand-out approach. We tapped into their powerful community, featuring OGs who built using the product.
It’s not about the machine; it’s about the stories behind real people.
In an age of AI overload, Hypefury is taking a thoughtful, stand-out approach. We tapped into their powerful community, featuring OGs who built using the product.
It’s not about the machine; it’s about the stories behind real people.
This is our first famous client, and it’s completely different from what we’re used to.
No meetings, no Slack, no client portal—just DMs.
Decisions and feedback are short and to the point.
They value and protect their time, while expecting and valuing our expertise.
No meetings, no Slack, no client portal—just DMs.
Decisions and feedback are short and to the point.
They value and protect their time, while expecting and valuing our expertise.
January 2, 2025 at 1:29 AM
This is our first famous client, and it’s completely different from what we’re used to.
No meetings, no Slack, no client portal—just DMs.
Decisions and feedback are short and to the point.
They value and protect their time, while expecting and valuing our expertise.
No meetings, no Slack, no client portal—just DMs.
Decisions and feedback are short and to the point.
They value and protect their time, while expecting and valuing our expertise.
My friends enjoyed it, so I tagged Yannick the co-founder for the love of design.
And he replied!
7 days later, he said, “Alright! LFG”—and just like that, we're working on a dream client project.
And he replied!
7 days later, he said, “Alright! LFG”—and just like that, we're working on a dream client project.
January 2, 2025 at 1:29 AM
My friends enjoyed it, so I tagged Yannick the co-founder for the love of design.
And he replied!
7 days later, he said, “Alright! LFG”—and just like that, we're working on a dream client project.
And he replied!
7 days later, he said, “Alright! LFG”—and just like that, we're working on a dream client project.
Back in May, we did a design roast of the Hypefury website. It totally flopped—no reach, likes, or shares.
probably because I misspell "hype-r-fury"
probably because I misspell "hype-r-fury"
January 2, 2025 at 1:29 AM
Back in May, we did a design roast of the Hypefury website. It totally flopped—no reach, likes, or shares.
probably because I misspell "hype-r-fury"
probably because I misspell "hype-r-fury"