Loving how clever and unexpected Uber Eat’s conspiracy campaign is.

I love even more that this idea is extended beyond the Super Bowl and throughout all of Football season. #PlannerBowl #SuperBowl

Very impressed by Disney’s LILO & Stitch immersive ad.

Felt like an extension of in game entertainment more than an ad.

Incredible example of:
relevant but unexpected. #SuperBowl #PlannerBowl

#PlannerBowl will be by personal test if BlueSky has the potential to re-create the magic of Twitter.

The Creative Brief for @charli_xcx 's BRAT.

Filing this away in my epic creative briefs folder along with Coca-Cola's Bottle brief.

So what's the strategy for finding all your favorite old Tweeps on here?

In a world where we're always hungry for a shiny new toy
RIP: BeReal, Dispo, Vine, Vero, YikYak

Curious to see if the sky is actually more blue over here.