Jake Reynolds
@jakereynolds.bsky.social
Researching Green Behaviors @ Columbia Business School, New York 🗽
Columbia PhD Behavioral Marketing & Data Science 📈 | University of Cambridge BA 🎓
Behavioural Insights Team Alum 📊 Energy, Transport, and Sustainability Policy
Columbia PhD Behavioral Marketing & Data Science 📈 | University of Cambridge BA 🎓
Behavioural Insights Team Alum 📊 Energy, Transport, and Sustainability Policy
@waiterich.bsky.social — here’s a few food transition facts I LOVE ⬆️
What’s your favorite food fact that is true but sounds totally made up?
I’ll start: about half of the mushrooms produced across the United States of America each year (more than 300 million pounds of mushrooms in recent years) are produced in *one county* in Pennsylvania.
I’ll start: about half of the mushrooms produced across the United States of America each year (more than 300 million pounds of mushrooms in recent years) are produced in *one county* in Pennsylvania.
August 10, 2025 at 7:37 PM
@waiterich.bsky.social — here’s a few food transition facts I LOVE ⬆️
1️⃣ We are also guilty of over-generalizing behavioral measures. Especially across domains: e.g. donating to a green charity ≠ reduce meat consumption ≠ taking the bus ≠ etc. How are we feeling about that challenge?
2️⃣ How are we feeling about self-report climate actions as a quasi-behavioral measure?
2️⃣ How are we feeling about self-report climate actions as a quasi-behavioral measure?
July 17, 2025 at 5:54 PM
1️⃣ We are also guilty of over-generalizing behavioral measures. Especially across domains: e.g. donating to a green charity ≠ reduce meat consumption ≠ taking the bus ≠ etc. How are we feeling about that challenge?
2️⃣ How are we feeling about self-report climate actions as a quasi-behavioral measure?
2️⃣ How are we feeling about self-report climate actions as a quasi-behavioral measure?
Big fan of this @fdabl.bsky.social 👀
I'd love to pick your brains about a few related Qs about how tricky measuring green choices can be ⬇️
I'd love to pick your brains about a few related Qs about how tricky measuring green choices can be ⬇️
July 17, 2025 at 5:54 PM
Big fan of this @fdabl.bsky.social 👀
I'd love to pick your brains about a few related Qs about how tricky measuring green choices can be ⬇️
I'd love to pick your brains about a few related Qs about how tricky measuring green choices can be ⬇️
The mission to update with the most recent evidence.. ⛰️📚🤯 But I'm game. Let's chat!
June 12, 2025 at 3:37 PM
The mission to update with the most recent evidence.. ⛰️📚🤯 But I'm game. Let's chat!
A brilliant idea — I’m game 👀
June 11, 2025 at 9:49 PM
A brilliant idea — I’m game 👀
But what I like most about this paper?? 👀
The LEAST informed about green choices benefit the MOST from learning about impact 📈
It turns challenges like 'low carbon competence' into an opportunity for big change ⬇️
🔗 www.nature.com/articles/s41... @elisugerman.bsky.social, @ericjjohnson.bsky.social
The LEAST informed about green choices benefit the MOST from learning about impact 📈
It turns challenges like 'low carbon competence' into an opportunity for big change ⬇️
🔗 www.nature.com/articles/s41... @elisugerman.bsky.social, @ericjjohnson.bsky.social
June 11, 2025 at 6:58 PM
But what I like most about this paper?? 👀
The LEAST informed about green choices benefit the MOST from learning about impact 📈
It turns challenges like 'low carbon competence' into an opportunity for big change ⬇️
🔗 www.nature.com/articles/s41... @elisugerman.bsky.social, @ericjjohnson.bsky.social
The LEAST informed about green choices benefit the MOST from learning about impact 📈
It turns challenges like 'low carbon competence' into an opportunity for big change ⬇️
🔗 www.nature.com/articles/s41... @elisugerman.bsky.social, @ericjjohnson.bsky.social
... and this can extend to showing people precisely what to do to be greener ⬇️
✨ #2: Use action oriented messages that tell people WHAT to do and HOW ✨
Be direct. Explain specifically 1️⃣ what to do – e.g. visit a webpage; swap driving for the bus; eat less meat, and 2️⃣ how – tips, recipes
E.g. In 22/23 the UK Gov ran step-by-step videos directly modelling energy saving actions
Be direct. Explain specifically 1️⃣ what to do – e.g. visit a webpage; swap driving for the bus; eat less meat, and 2️⃣ how – tips, recipes
E.g. In 22/23 the UK Gov ran step-by-step videos directly modelling energy saving actions
June 11, 2025 at 6:42 PM
... and this can extend to showing people precisely what to do to be greener ⬇️
Climate psychologists are often the first to say: ‘information alone doesn't change green behavior’ ❌
But, we are wrong.
You can do a lot of heavy lifting just through education, especially about what the correct green action is! ⬇️
But, we are wrong.
You can do a lot of heavy lifting just through education, especially about what the correct green action is! ⬇️
✨ #1: Provide clear and simple messages, with intuitive and familiar metrics✨
We don't have unlimited cognitive bandwidth, so make it clear what to do. E.g. clear visual cartoons on recycling bins improve the sustianability of our disposal habits ⬇️ and increase recycling knowledge by up to 88% 🧠
We don't have unlimited cognitive bandwidth, so make it clear what to do. E.g. clear visual cartoons on recycling bins improve the sustianability of our disposal habits ⬇️ and increase recycling knowledge by up to 88% 🧠
June 11, 2025 at 6:41 PM
Climate psychologists are often the first to say: ‘information alone doesn't change green behavior’ ❌
But, we are wrong.
You can do a lot of heavy lifting just through education, especially about what the correct green action is! ⬇️
But, we are wrong.
You can do a lot of heavy lifting just through education, especially about what the correct green action is! ⬇️
Huge thanks to @kristiansn89.bsky.social, @dgoldwert.bsky.social, @madalina.bsky.social, @mattgoldberg100.bsky.social and Yash Patel 👏👏👏
June 11, 2025 at 6:36 PM
Huge thanks to @kristiansn89.bsky.social, @dgoldwert.bsky.social, @madalina.bsky.social, @mattgoldberg100.bsky.social and Yash Patel 👏👏👏
This is so cool guys. I can't update slides quick enough to keep up 👏✍️
June 11, 2025 at 6:14 PM
This is so cool guys. I can't update slides quick enough to keep up 👏✍️
Reposted by Jake Reynolds
One of my all time favourite reports includes this attempt at summarising the benefits from investment in active travel.
It’s one of the best investments a government can make - something acknowledged within many of DfTs own reports.
Link: www.who.int/europe/publi...
It’s one of the best investments a government can make - something acknowledged within many of DfTs own reports.
Link: www.who.int/europe/publi...
August 20, 2024 at 6:57 AM
One of my all time favourite reports includes this attempt at summarising the benefits from investment in active travel.
It’s one of the best investments a government can make - something acknowledged within many of DfTs own reports.
Link: www.who.int/europe/publi...
It’s one of the best investments a government can make - something acknowledged within many of DfTs own reports.
Link: www.who.int/europe/publi...