Alexander Isora 👽
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isora.me
Alexander Isora 👽
@isora.me
Building promo videos maker: @paracast.io
Selling premium domain names for SaaS at saas.page
Teaching how to get paid users at mrr.guide
Tracking product events at logbeat.com
Managing 16 side-projects.

   ­           ­           Autistic.
... ..

The solution is an obvious: "just ship it". It always worked for me. But I must confess I prefer living in "illusions" rather than actually launching MUCH, MUCH more. It is my favorite part of being a maker.

Why launch and suffer when I can NOT launch and enjoy it? 😎
October 25, 2025 at 10:15 AM
The moment I launch, that fantasy dies. I get actual data. 99% of it won't match my vision.

I attach my identity to a project. The app's success = my worth. If it fails, I fail.

But I'm not my app. I'm not my MRR, my user count, or my Product Hunt ranking. If the app dies, I remain.
October 25, 2025 at 10:15 AM
haha damn 😅😭
i haven't thought this way
September 1, 2025 at 9:56 AM
This is my plan B. I will become a gardener.
August 29, 2025 at 12:40 PM
I’d be glad to be wrong about my assumption because I love building apps. I want to die adding a new feature to my SaaS 😁 But if AI is there to take my job, I need to get prepared in advance.

. . ..

Let’s brainstorm our possible future scenario under this post 👇
August 29, 2025 at 11:47 AM
I delete my social network accounts and go build an offline business: cheap house construction. In a month, I will build a house for myself with my own hands to learn the process and then find ways to make it super cheap for others.
August 29, 2025 at 11:47 AM
2030+
Thousands of new tools are created every day by AI agents. Making new ones is pointless, so indie making is gone.
The dead Internet theory is a reality. People visit WWW to read thoughts of bots and watch videos made by bots.
August 29, 2025 at 11:47 AM
I start selling all my digital assets (SaaS, directories, sites).
August 29, 2025 at 11:47 AM
2027-2030:
AI super coder is here. Code costs $0. What still has value is customer acquisition channels: SEO sites, ChatGPT traffic, good ASO, newsletters, communities.
And personal brand.
I switch my role from builder to an influencer. My work will be tweeting and making videos.
August 29, 2025 at 11:47 AM
2025-2027:
AI is a tool to help me. I can build more things with less resources.
I quit all hobbies, traveling, sold my old car. Cut all stress to allocate 100% time into the work.
Time to deliver a lot while it is still possible.
August 29, 2025 at 11:47 AM
[ ] pivoted to an AI wrapper

[ ] dark mode before payments
[ ] 50+ growth hacks bookmarked
[ ] got banned on reddit
[ ] a/b tested button color

[ ] 10 domains, 0 finished products
[ ] installed sentry, ignored alerts
[ ] added $8/m plan
[ ] $100 mrr, tweeted arr
[ ] shrimp pose
August 25, 2025 at 10:54 AM
Yeah b2c is so much fun. Also good for learning tech and tools.
August 22, 2025 at 1:19 PM
Already started a b2c app? Just quit it. Take a step back. Successful founders pivot often. I killed a hopeless b2c project in the past too.
August 21, 2025 at 12:46 PM
3. You are a celebrity and have millions of fans.
4. You have $$$$ for ads and expertise in it.
5. You are a genius and know how to change the market to win it all.
6. You just want to have fun and don’t like money.

.. . .
August 21, 2025 at 12:46 PM
5. Easy to reach potential buyers: they are everywhere.

Sounds tempting. But leads to $0.

.. ..

B2c works only if:

1. You can create viral content (tiktok, reels, tweets).
2. You have an existing distribution channel (e.g. a youtube channel).
August 21, 2025 at 12:46 PM
1. Easy to come up with an idea - solve own problem.
2. Easy to understand the market.
3. Low price → easier buying decisions → fast sales → fast gratification.
4. Massive market size creates the illusion of big money.
August 21, 2025 at 12:46 PM
4. Individuals buy what they want, while companies buy what they need. To solve a problem of a company, your product doesn’t have to be great. Just above average. Individuals need to be excited about a product to buy it.

But why people still do b2c???
August 21, 2025 at 12:46 PM
3. Easier to sell: b2b clients are craving optimizations. They seek for new tools and ways to grow faster. If they don’t, their competitors will win.
August 21, 2025 at 12:46 PM
In contrast, b2b:

1. Bigger checks. If your app saves a business $500/m, they will pay you $400/m.
2. More problems to solve. Businesses have countless processes that can be automated.
August 21, 2025 at 12:46 PM