The Immersive Experience Institute
@immersiveexperience.org
Hosts of The Next Stage Immersive Summit & Co-Creators of The Immersive Invitationals.
Bringing together the performing arts, gaming, and XR immersive communities since 2020.
Bringing together the performing arts, gaming, and XR immersive communities since 2020.
Spinning out of The Next Stage Immersive Summit: an ongoing series of stand alone salons.
This month the theme is “Immersive @ Play” and we’ve got guests from The 20-Sided Tavern, Hasbro, and more to help us kick things off.
Two very special editions in LA & Pasadena.
Learn more at the link!
This month the theme is “Immersive @ Play” and we’ve got guests from The 20-Sided Tavern, Hasbro, and more to help us kick things off.
Two very special editions in LA & Pasadena.
Learn more at the link!
The Next Stage Salon Series Kicks Off This December — The Immersive Experience Institute
Our Signature Salons are the most memorable part of The Next Stage Immersive Summit , a place where real peer-to-peer connections are forged in the immersive & experiential arts. Now, we’re excit...
www.immersiveexperience.org
December 1, 2025 at 7:47 PM
Spinning out of The Next Stage Immersive Summit: an ongoing series of stand alone salons.
This month the theme is “Immersive @ Play” and we’ve got guests from The 20-Sided Tavern, Hasbro, and more to help us kick things off.
Two very special editions in LA & Pasadena.
Learn more at the link!
This month the theme is “Immersive @ Play” and we’ve got guests from The 20-Sided Tavern, Hasbro, and more to help us kick things off.
Two very special editions in LA & Pasadena.
Learn more at the link!
The latest edition of our LinkedIn Newsletter is live with some not-great-news, Bob, out of Denver along with a fresh report from Immersive Arts UK, a LARP exploring a new financial model, and experiential building its own stage at Advertising Week in NYC.
www.linkedin.com/pulse/good-b...
www.linkedin.com/pulse/good-b...
The Good, The Bad, and The Experiential: The Next Stage of Immersive
And we’re back tapping into the conversations shaping the professional world of immersive and experiential art & entertainment..
www.linkedin.com
October 9, 2025 at 11:46 PM
The latest edition of our LinkedIn Newsletter is live with some not-great-news, Bob, out of Denver along with a fresh report from Immersive Arts UK, a LARP exploring a new financial model, and experiential building its own stage at Advertising Week in NYC.
www.linkedin.com/pulse/good-b...
www.linkedin.com/pulse/good-b...
Reposted by The Immersive Experience Institute
For more insights into the immersive art and entertainment industry, download this free report from the Gensler Research Institute and the The Immersive Experience Institute: www.gensler.com/gri/immersiv...
Evolving Immersive: The 2025 Immersive Entertainment & Culture Industry Report
Explore the most comprehensive evaluation of the state of Immersive Experience available today, published in partnership by Gensler and the Immersive Experience Institute.
www.gensler.com
April 8, 2025 at 4:58 PM
For more insights into the immersive art and entertainment industry, download this free report from the Gensler Research Institute and the The Immersive Experience Institute: www.gensler.com/gri/immersiv...
Reposted by The Immersive Experience Institute
Thus making it easy for consumers to identify the "wish" being fulfilled and what the experience is going to be like.
April 8, 2025 at 4:58 PM
Thus making it easy for consumers to identify the "wish" being fulfilled and what the experience is going to be like.
Reposted by The Immersive Experience Institute
So an immersive experience like Bridge Command can use the phrase "Ever wanted to fly a starship?" on their posters in the London tube while Phantom Peak entices customers with the tagline "step into a real life video game."
April 8, 2025 at 4:58 PM
So an immersive experience like Bridge Command can use the phrase "Ever wanted to fly a starship?" on their posters in the London tube while Phantom Peak entices customers with the tagline "step into a real life video game."
Reposted by The Immersive Experience Institute
When I was taking classes from former Imagineers Joe Garlington and Larry Gertz, we often discussed the concept of "wish fulfillment": what is the promise you're making to your guests and how are you going to deliver on that promise?
April 8, 2025 at 4:58 PM
When I was taking classes from former Imagineers Joe Garlington and Larry Gertz, we often discussed the concept of "wish fulfillment": what is the promise you're making to your guests and how are you going to deliver on that promise?
Reposted by The Immersive Experience Institute
And some survey respondents also mentioned their projects being audience-driven or described an experience which was happening “all around you.”
April 8, 2025 at 4:58 PM
And some survey respondents also mentioned their projects being audience-driven or described an experience which was happening “all around you.”
Reposted by The Immersive Experience Institute
Some practitioners said they use phrases like “your chance to be the hero” and “be part of the story,” while other focused on the appeals of immersion itself with phrases like “it’s a movie you can walk around inside of.”
April 8, 2025 at 4:58 PM
Some practitioners said they use phrases like “your chance to be the hero” and “be part of the story,” while other focused on the appeals of immersion itself with phrases like “it’s a movie you can walk around inside of.”
Reposted by The Immersive Experience Institute
However, our survey respondents cautioned against using the word in isolation, without additional details. Additional specifics are needed, as just saying a project is “immersive” is too vague on its own.
April 8, 2025 at 4:58 PM
However, our survey respondents cautioned against using the word in isolation, without additional details. Additional specifics are needed, as just saying a project is “immersive” is too vague on its own.
Reposted by The Immersive Experience Institute
Prospective audience members in the know will have their interest piqued when they see these phrases being used in marketing for immersive projects.
April 8, 2025 at 4:58 PM
Prospective audience members in the know will have their interest piqued when they see these phrases being used in marketing for immersive projects.
Reposted by The Immersive Experience Institute
Why? The terms "immersive," "immersive experience," and "immersive theatre" — while being open to interpretation — remain effective because they are familiar to the intended audience.
April 8, 2025 at 4:58 PM
Why? The terms "immersive," "immersive experience," and "immersive theatre" — while being open to interpretation — remain effective because they are familiar to the intended audience.
Reposted by The Immersive Experience Institute
Even if you believe the term "immersive" to be overused, the most common response from immersive art and entertainment professionals was that the word continues to be useful in marketing materials, with caveats.
April 8, 2025 at 4:58 PM
Even if you believe the term "immersive" to be overused, the most common response from immersive art and entertainment professionals was that the word continues to be useful in marketing materials, with caveats.
Reposted by The Immersive Experience Institute
In our survey of #immersive practitioners, we asked what “What words have you found to be *most* effective in marketing your work?” and “What words have you found to be *least* effective in marketing your work?”
Link: www.gensler.com/gri/immersiv...
Link: www.gensler.com/gri/immersiv...
April 8, 2025 at 4:58 PM
In our survey of #immersive practitioners, we asked what “What words have you found to be *most* effective in marketing your work?” and “What words have you found to be *least* effective in marketing your work?”
Link: www.gensler.com/gri/immersiv...
Link: www.gensler.com/gri/immersiv...
Immersive Experience Institute co-founder Noah Nelson (@noahjnelson.com) was recently on USA TODAY’s The Excerpt podcast, talking about the rise of immersive entertainment.
Available now wherever you get your podcasts from and also on their YouTube channel!
youtu.be/SBCZN5-Ecmc
Available now wherever you get your podcasts from and also on their YouTube channel!
youtu.be/SBCZN5-Ecmc
Escape rooms to theme parks: immersive entertainment is booming | The Excerpt
YouTube video by USA TODAY
youtu.be
August 8, 2025 at 9:58 PM
Immersive Experience Institute co-founder Noah Nelson (@noahjnelson.com) was recently on USA TODAY’s The Excerpt podcast, talking about the rise of immersive entertainment.
Available now wherever you get your podcasts from and also on their YouTube channel!
youtu.be/SBCZN5-Ecmc
Available now wherever you get your podcasts from and also on their YouTube channel!
youtu.be/SBCZN5-Ecmc
Reposted by The Immersive Experience Institute
#NextStage25 is so inspiring and it’s only the first day. Phenomenal insights into all aspects of immersive experience design, production, operation. And so many awesome sounding experiences I’d love to see one day!
August 2, 2025 at 12:29 AM
#NextStage25 is so inspiring and it’s only the first day. Phenomenal insights into all aspects of immersive experience design, production, operation. And so many awesome sounding experiences I’d love to see one day!
Reposted by The Immersive Experience Institute
August 2, 2025 at 2:46 PM
Reposted by The Immersive Experience Institute
Reposted by The Immersive Experience Institute
Excited to be speaking at #NextStage25 — the best Immersive conference around! Pasadena, CA August 1-3 - I’ll be on a panel talking about Location Based Experiences, and how they work in immersive with my #CultureHouseImmersive crew! #NextStage25 www.immersiveexperience.org/the-next-sta...
July 31, 2025 at 4:44 AM
Excited to be speaking at #NextStage25 — the best Immersive conference around! Pasadena, CA August 1-3 - I’ll be on a panel talking about Location Based Experiences, and how they work in immersive with my #CultureHouseImmersive crew! #NextStage25 www.immersiveexperience.org/the-next-sta...
Reposted by The Immersive Experience Institute
First time in LA and having a blast checking out the local immersive experience & escape room scene! Here all weekend for #NextStage25.
August 1, 2025 at 1:00 AM
First time in LA and having a blast checking out the local immersive experience & escape room scene! Here all weekend for #NextStage25.
Reposted by The Immersive Experience Institute
In LA for The Next Stage @immersiveexperience.org. Two years ago I attended the first edition on a scholarship, which propelled my work and introduced me to so many amazing other people in the immersive realm. Glad to be back and hopefully pay it forward - plase come say hi if you’re here too!
August 1, 2025 at 5:31 AM
In LA for The Next Stage @immersiveexperience.org. Two years ago I attended the first edition on a scholarship, which propelled my work and introduced me to so many amazing other people in the immersive realm. Glad to be back and hopefully pay it forward - plase come say hi if you’re here too!
Reposted by The Immersive Experience Institute
In ONE WEEK, we'll be gathering 70+ leaders in the immersive entertainment industry at the Next Stage Immersive Summit.
Folks from Disney, Gensler, Meow Wolf, Netflix, Niantic Spatial, Secret Cinema, Wasteland Weekend, and more.
2- and 3-Day badges on sale now:
Folks from Disney, Gensler, Meow Wolf, Netflix, Niantic Spatial, Secret Cinema, Wasteland Weekend, and more.
2- and 3-Day badges on sale now:
July 25, 2025 at 3:53 PM
In ONE WEEK, we'll be gathering 70+ leaders in the immersive entertainment industry at the Next Stage Immersive Summit.
Folks from Disney, Gensler, Meow Wolf, Netflix, Niantic Spatial, Secret Cinema, Wasteland Weekend, and more.
2- and 3-Day badges on sale now:
Folks from Disney, Gensler, Meow Wolf, Netflix, Niantic Spatial, Secret Cinema, Wasteland Weekend, and more.
2- and 3-Day badges on sale now:
INTENSIVE badge holders:
Make sure you turn in your workshop preference surveys by 5pm Pacific today (July 24)!
Make sure you turn in your workshop preference surveys by 5pm Pacific today (July 24)!
July 24, 2025 at 2:42 PM
INTENSIVE badge holders:
Make sure you turn in your workshop preference surveys by 5pm Pacific today (July 24)!
Make sure you turn in your workshop preference surveys by 5pm Pacific today (July 24)!
A brand new issue of our LinkedIn newsletter just went out! Sign up here: www.linkedin.com/newsletters/...
The Next Stage of Immersive | LinkedIn
Discover the latest insights and events from The Immersive Experience Institute
www.linkedin.com
July 21, 2025 at 9:09 PM
A brand new issue of our LinkedIn newsletter just went out! Sign up here: www.linkedin.com/newsletters/...
Institute co-founders Noah Nelson and Kathryn Yu are quoted in this article about the best rides at Disneyland and why they are still delighting guests decades later: www.theguardian.com/film/2025/ju... @noahjnelson.com @kathrynyu.com
Disneyland at 70: artists on the park’s five best rides – and why they still captivate
The California theme park is busier than ever. We asked artists, designers and historians to weigh in on the attractions that stand the test of time
www.theguardian.com
July 20, 2025 at 5:07 PM
Institute co-founders Noah Nelson and Kathryn Yu are quoted in this article about the best rides at Disneyland and why they are still delighting guests decades later: www.theguardian.com/film/2025/ju... @noahjnelson.com @kathrynyu.com
👀 Wondering just what the schedule looks like for The Next Stage Immersive Summit? Well… wonder no more! Dates and times for sessions on Friday, Saturday, and Sunday are now available on our site! 👀
www.immersiveexperience.org/the-next-sta...
www.immersiveexperience.org/the-next-sta...
The Next Stage Immersive Summit — August 1-3, 2025 — Pasadena, CA — The Immersive Experience Institute
www.immersiveexperience.org
July 17, 2025 at 7:21 PM
👀 Wondering just what the schedule looks like for The Next Stage Immersive Summit? Well… wonder no more! Dates and times for sessions on Friday, Saturday, and Sunday are now available on our site! 👀
www.immersiveexperience.org/the-next-sta...
www.immersiveexperience.org/the-next-sta...