Ilkka Vertanen
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Ilkka Vertanen
@ilkka.rocks
Sales leader in CPaaS & SaaS | Founder of GTM Club

GTM Club advises on how to increase B2B tech sales and scale SaaS businesses. Accelerate your sales-led GTM by subscribing to our free newsletter at gtm.club/newsletter 🚀

#SalesLed #GTM #B2BSales #SaaS
Same on Android. Looking at you Uber & Bolt.
May 28, 2025 at 5:58 PM
Thanks! This is new to me but looks like a solid recommendation. Bonus points for Notion integration.

I tried Raindrop at some point but it didn't stick.

I'm sure to check Readwise out!
May 22, 2025 at 7:47 PM
Training your team to qualify better is a strategic investment that pays dividends in improved win rates, shorter sales cycles, and more efficient resource allocation.

#SalesTraining #Qualification #B2Bsales #GTM #SaaS

www.gtm.club/train-sales-...
Best Practices for Training Sales Qualification
Train your B2B tech sales team to qualify leads better.
www.gtm.club
May 3, 2025 at 9:16 AM
And the ongoing process?

· Don't leave your team alone with just resources.

· Adjust qualification criteria based on opportunities, both lost & won.

· Review pipeline to align with the selected criteria.

· Organise role-playing sessions to reinforce the training.

· Track and measure progress.
May 3, 2025 at 9:14 AM
3️⃣ Provide cheat sheets, CRM integration, and ICP documentation

Document your ICP and use it as a benchmark for qualification. Offer cheat sheets and scripts that detail questions to ask, along with clear green/red light indicators for answers. Integrate resources into your CRM to ease the process.
May 3, 2025 at 9:11 AM
2️⃣ Engage your sales team to define the qualification criteria

Insights from sellers are invaluable. Ensure your salespeople actively participate in selecting and refining the qualification criteria.

Let's say you go with CHAMP. What challenges are you looking for? Answer with real-life examples.
May 3, 2025 at 9:07 AM
1️⃣ Select a framework & introduce it

If you don't have one yet, choose a framework like MEDDIC, FAINT, or CHAMP. Your qualification framework should reflect your sales process complexity, product offering, and overall sales team structure and competence. The framework is in the core of your system.
May 3, 2025 at 9:05 AM
You can read it here: www.gtm.club/gtm-club-new...
How to Remove Your Biggest Time Sink
Sales teams can double their output by qualifying prospects.
www.gtm.club
April 27, 2025 at 5:36 PM