🚀 Bottom line: Bluesky's decentralised, influencer-led community makes it a leading choice. Now’s the time for strategic communicators to adapt.

Read the full report here: fireoth.com/the-strange-...

#FutureOfSocial #DigitalMarketing 8/8

💼 What does this mean for brands? It's critical to evaluate the credibility and community engagement on new platforms rather than follower counts alone.

#BrandStrategy #Comms 7/8

🌎 Transatlantic differences are evident: UK journalists favour Bluesky, especially in Tech & Education, while US journalists selectively adopt platforms by sector, maintaining stronger ties to X.

#UKMedia #USMedia 6/8

📈 Recent engagement trends show Bluesky's users highly active (75% posted in the last month), surpassing X (36%). Threads had an initial spike but quickly lost momentum.

#Engagement #Analytics 5/8

👩‍💻 Tech journalists are particularly active on Bluesky (48%), while Cyber Security writers prefer Mastodon (24%). Vertical specialisation matters when choosing platforms.

#Tech #CyberSecurity 4/8

🔍 Analysing 500 journalists across 10 sectors, X remains dominant (76%), but rivals like Bluesky (25%), Threads (17%), and Mastodon (9%) are gaining ground.

#MediaInsights #DigitalStrategy 3/8

🧐 Since Elon Musk's acquisition, X has moved rightward politically, losing advertisers and brands. Increased misinformation makes it risky for reputation-conscious companies.

#Reputation #CorporateComms 2/8