I feel like I'm remembering Delilah through the prism of my youth because God this is unhinged and I don't remember getting that vibe

Oh we'll be on tonight

I agree, I don't think it's THE issue, but I do think it is at least a contributing factor. I just couldn't pass up a chance to quote Wargames, though.

Hell, I'd piss on a spark plug if I thought it'd do any good

I think it ultimately depends on 1. how much viewership they got through their app for those broadcasts and 2. how much does the increased subscription revenue offset the loss of YTTV distribution fees.
Even without those numbers, I don't think these are enough to move Disney.

The 45 minutes prior, putting them in this spot, falls squarely on MLF