Colin the Copywriter
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colinthecopywriter.bsky.social
Colin the Copywriter
@colinthecopywriter.bsky.social
Author of debut SF novel, Exo, available NOW | A quarter of a century writing UK publishing jacket copy | 5,000+ blurbs | Talking the cover stories that persuade readers to buy | A few mine, mostly others' | Also find me here colinthecopywriter.com
(2/2): . . .
the call to action:
ARE YOU READY?

This blurb isn't trying to entice or convince a prospective reader. Instead, for a certain kind of knowing reader, its message is simply: this is for you.

You know, and the blurb knows you know.
November 13, 2025 at 9:01 AM
(3/3): An inverted triangle blurb starts wide with the world and ends narrow with a single character and their problem.

Its argument: stories don't get any bigger, or more personal, than Dune . . .
November 12, 2025 at 6:53 PM
(2/3): Then we narrow things by getting into the story: we're told about spice - key to how this universe works. The focus narrows still to one world, then one house and finally one man: the person that the universe and this story is all pointing towards . . .
November 12, 2025 at 6:53 PM