Clare Spencer
banner
clarespencer.bsky.social
Clare Spencer
@clarespencer.bsky.social
Reporter for generative-ai-newsroom.com, figuring out when (and when not) to use GenAI in news production. For off topic thoughts go to @aclarespencer on Threads.
"The irony is that the things journalism does best, building trust, verifying truth, making sense of complexity, are exactly what an AI-saturated information world needs most."
November 26, 2025 at 10:43 PM
"... it’s about the verified information, accountability mechanisms, and sense-making..."
"... journalism is a methodology..."
November 26, 2025 at 10:42 PM
"... journalism itself needs to be redefined from first principles, based on its own values and the benefit it provides to audiences and society rather than who traditionally performed it or what format it took."
November 26, 2025 at 10:40 PM
Opportunities: "...people’s apparent willingness to ask AI questions they’d never ask humans, could transform how audiences process complex or emotionally charged news. Imagine products or experiences where users can privately explore their confusion without social embarrassment"
November 26, 2025 at 10:38 PM
"the paradox is that in an AI-mediated information ecosystem, while journalistic artifacts become commodified, journalistic processes, like truth-seeking, accountability, and sense-making, arguably become more valuable than ever, both economically and socially."
November 26, 2025 at 10:30 PM
"News media organizations face a stark choice: radically innovate or risk extinction."
November 26, 2025 at 10:22 PM
It’s an uncertain future, with no tried and tested playbook, no sure fire business model, dozens of ongoing copyright court cases and a handful of content licensing middlemen.

This is the latest hint at the answer to the existential question: how will news organizations make money in the AI era?
November 22, 2025 at 12:55 AM
Thanks, that's good news for me, bad news for people who don't have access to a university library that stocks these books.
November 21, 2025 at 5:18 PM
"And if the UK does that I think it might actually become the home to all content creators where they are going to say 'this is the place that is actually giving us protection, giving us a fair shake, creating that level playing field.'"
November 21, 2025 at 5:13 PM
"I think if you can get Google to split crawling for search from crawling for AI, that would be the final step we need to take to get every AI company to say ‘Ok now we are ready to start paying content creators for the content they have’."
November 21, 2025 at 5:12 PM
"The most interesting thing that is going on in the UK right now is that the competition authority is looking at Google and saying “are they using their dominance in search in order to give themselves an unfair advantage in AI?"
November 21, 2025 at 5:12 PM
Some bits:
"The company that is holding content creators back from being compensated more than anyone else is Google."
November 21, 2025 at 5:11 PM
Mitigating the risk of your sub editors making a mistakes in a human newsroom with no AI tools may mean making them a cup of tea and giving them a biscuit so they have energy to concentrate. But if they are using AI then you basically have to go through AGAIN with a fine tooth comb.
November 20, 2025 at 5:39 PM
We've probably all been there... where your sub-editor adds in an error. It's human, everyone makes mistakes. The power dynamic is tricky when your subeditor is your boss. But also you need to know your subeditor's work process so you can mitigate the risk of them adding in errors.
November 20, 2025 at 5:36 PM
This is a tricky case where the person who is suspected of using AI without disclosing it is your boss.
November 20, 2025 at 5:32 PM
"the small newsroom has become a flashpoint for the ethics of using generative AI to edit stories without disclosure."
November 20, 2025 at 5:21 PM
“Zeitgeist, which leverages LLMs trained on our archive, was particularly valuable for generating topic-based article collections. But — and this is important — all AI-generated content was edited and verified by product managers and copy editors to ensure accuracy and quality.”
November 19, 2025 at 5:00 PM
AI “assist with three key tasks:
Content curation:

- Identifying relevant articles across 168 years of journalism
- Quiz generation: Creating comprehension questions based on course material
- Mobile optimization: Formatting content for mobile-first experiences”
November 19, 2025 at 4:59 PM