Stakeholder management (in-house and agency), data driven story telling, test and learn approach, rely less on what the tools tell you and think about how you can impact the user (bot or human) in a positive way outside of traditional ‘SEO tactics’

Keep an eye out for "?gQt=", too. I've seen a massive uptick in these recently, wouldn't be surprised if they end up being scraped by OpenAI, if they are scraping Google

🤣 probably. Even when Utd win he still speaks nonsense