Behavioural Science
@behaviouralscience.bsky.social
Human decision making & other simple stuff 🎲
@mikaelagreen.bsky.social @claremontcomms.bsky.social
@mikaelagreen.bsky.social @claremontcomms.bsky.social
Reposted by Behavioural Science
Deadline is approaching for submitting abstracts for the scientific programe for our annual conference. Don't miss out on this unique opportunity to get your work noticed by others in the applied behavioural science and public health community. 7th December! www.bsphn.org.uk/news-and-eve...
November 27, 2025 at 4:43 PM
Deadline is approaching for submitting abstracts for the scientific programe for our annual conference. Don't miss out on this unique opportunity to get your work noticed by others in the applied behavioural science and public health community. 7th December! www.bsphn.org.uk/news-and-eve...
Reposted by Behavioural Science
In time for the @pennchibe.bsky.social meeting, our paper about how the number of alternatives influences physician decision-making.
#MedSky #BehaviouralScience
jamanetwork.com/journals/jam...
#MedSky #BehaviouralScience
jamanetwork.com/journals/jam...
Multiple Suggested Care Alternatives and Decision-Making of PCPs
This randomized clinical trial investigates whether providing primary care physicians (PCPs) with 1 vs 2 or more appropriate treatment alternatives in a choice set has an effect on the odds that they ...
jamanetwork.com
November 14, 2025 at 2:33 AM
In time for the @pennchibe.bsky.social meeting, our paper about how the number of alternatives influences physician decision-making.
#MedSky #BehaviouralScience
jamanetwork.com/journals/jam...
#MedSky #BehaviouralScience
jamanetwork.com/journals/jam...
Reposted by Behavioural Science
CALL FOR ABSTRACTS - BSPHN Conference 2026!
Theme: Complexity and Behavioural Science: Practical Strategies for Complex Problems.
Submit for oral/poster presentations or symposia by 7 Dec 2025.
🔗 www.bsphn.org.uk/news-and-eve...
Theme: Complexity and Behavioural Science: Practical Strategies for Complex Problems.
Submit for oral/poster presentations or symposia by 7 Dec 2025.
🔗 www.bsphn.org.uk/news-and-eve...
BSPHN
www.bsphn.org.uk
November 7, 2025 at 9:59 AM
CALL FOR ABSTRACTS - BSPHN Conference 2026!
Theme: Complexity and Behavioural Science: Practical Strategies for Complex Problems.
Submit for oral/poster presentations or symposia by 7 Dec 2025.
🔗 www.bsphn.org.uk/news-and-eve...
Theme: Complexity and Behavioural Science: Practical Strategies for Complex Problems.
Submit for oral/poster presentations or symposia by 7 Dec 2025.
🔗 www.bsphn.org.uk/news-and-eve...
Reposted by Behavioural Science
We're live at our latest webinar- Citizen-led commissioning: how can the public help ensure public health interventions work? 💡
Thank you to our exceptional speakers and panel, @Dr Paul Chadwick , @Sue Weaver, @Caroline Cook @Dr Tiago Moutela, and our chair @Ian Fannon
Thank you to our exceptional speakers and panel, @Dr Paul Chadwick , @Sue Weaver, @Caroline Cook @Dr Tiago Moutela, and our chair @Ian Fannon
September 17, 2025 at 8:38 AM
We're live at our latest webinar- Citizen-led commissioning: how can the public help ensure public health interventions work? 💡
Thank you to our exceptional speakers and panel, @Dr Paul Chadwick , @Sue Weaver, @Caroline Cook @Dr Tiago Moutela, and our chair @Ian Fannon
Thank you to our exceptional speakers and panel, @Dr Paul Chadwick , @Sue Weaver, @Caroline Cook @Dr Tiago Moutela, and our chair @Ian Fannon
Reposted by Behavioural Science
Sport may be ‘beautiful’ to some, but that is not really why most people are so into sports.
The truth about sport, writes @lionelpage.bsky.social, is that it is a status game—for individuals *and* for groups:
open.substack.com/pub/lionelpa...
The truth about sport, writes @lionelpage.bsky.social, is that it is a status game—for individuals *and* for groups:
open.substack.com/pub/lionelpa...
September 12, 2025 at 6:51 PM
Sport may be ‘beautiful’ to some, but that is not really why most people are so into sports.
The truth about sport, writes @lionelpage.bsky.social, is that it is a status game—for individuals *and* for groups:
open.substack.com/pub/lionelpa...
The truth about sport, writes @lionelpage.bsky.social, is that it is a status game—for individuals *and* for groups:
open.substack.com/pub/lionelpa...
Reposted by Behavioural Science
"Behavioural science is unlikely to change the world without a heterogeneity revolution" is this week's paper, arguing that if we stopped chasing main effects and considered diverse context-dependent dynamics as the norm, policy research could get better models.
Notes at: ferd.ca/notes/paper-...
Notes at: ferd.ca/notes/paper-...
(PDF) Behavioural science is unlikely to change the world without a heterogeneity revolution
PDF | In the past decade, behavioural science has gained influence in policymaking but suffered a crisis of confidence in the replicability of its... | Find, read and cite all the research you need on...
www.researchgate.net
August 26, 2025 at 12:25 PM
"Behavioural science is unlikely to change the world without a heterogeneity revolution" is this week's paper, arguing that if we stopped chasing main effects and considered diverse context-dependent dynamics as the norm, policy research could get better models.
Notes at: ferd.ca/notes/paper-...
Notes at: ferd.ca/notes/paper-...
Reposted by Behavioural Science
Why behavioural science facts falter where false information flourishes | Chantal den Daas & Marie Johnston
Misinformation spreads, in part, because its messages are short and easy to grasp - meanwhile, reality is complex, nuanced, and hard to make succinct
Misinformation spreads, in part, because its messages are short and easy to grasp - meanwhile, reality is complex, nuanced, and hard to make succinct
September 4, 2025 at 9:44 AM
Why behavioural science facts falter where false information flourishes | Chantal den Daas & Marie Johnston
Misinformation spreads, in part, because its messages are short and easy to grasp - meanwhile, reality is complex, nuanced, and hard to make succinct
Misinformation spreads, in part, because its messages are short and easy to grasp - meanwhile, reality is complex, nuanced, and hard to make succinct
Reposted by Behavioural Science
🤝Creating a society that values care
Framing & narrative webinar | Tues. 23 Sept, 12:00–13:30 (Online)
Over the last few years, we have been working on a range of projects that are all, at their heart, focused on creating a society that really values care…
Framing & narrative webinar | Tues. 23 Sept, 12:00–13:30 (Online)
Over the last few years, we have been working on a range of projects that are all, at their heart, focused on creating a society that really values care…
August 7, 2025 at 1:04 PM
🤝Creating a society that values care
Framing & narrative webinar | Tues. 23 Sept, 12:00–13:30 (Online)
Over the last few years, we have been working on a range of projects that are all, at their heart, focused on creating a society that really values care…
Framing & narrative webinar | Tues. 23 Sept, 12:00–13:30 (Online)
Over the last few years, we have been working on a range of projects that are all, at their heart, focused on creating a society that really values care…
Reposted by Behavioural Science
In this weekend’s read from the archive, Rory Sutherland makes the case that a little bullshit makes behavioral science better.
Is Everything BS? - by Rory Sutherland - Behavioral Scientist
BS (behavioral science) without creativity—indeed BS without a tiny little whiff of BS (meaning bullshit)—is actually suboptimal.
behavioralscientist.org
August 23, 2025 at 2:26 PM
In this weekend’s read from the archive, Rory Sutherland makes the case that a little bullshit makes behavioral science better.
Reposted by Behavioural Science
Neuroscience calls the response to surprise a prediction error; jazz musicians call it improvisation around a theme. Both trigger the exact same chemical nudge that turns a one-time reader into a repeated opener.
Most creators obsess over subject lines or free PDFs.
Most creators obsess over subject lines or free PDFs.
August 27, 2025 at 6:30 AM
Neuroscience calls the response to surprise a prediction error; jazz musicians call it improvisation around a theme. Both trigger the exact same chemical nudge that turns a one-time reader into a repeated opener.
Most creators obsess over subject lines or free PDFs.
Most creators obsess over subject lines or free PDFs.
Reposted by Behavioural Science
#BehavioralScience
Here is a database of 100 nudge case studies and research papers, for those who are interested:
Here is a database of 100 nudge case studies and research papers, for those who are interested:
Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team
mountain-puck-548.notion.site
December 1, 2024 at 1:36 PM
#BehavioralScience
Here is a database of 100 nudge case studies and research papers, for those who are interested:
Here is a database of 100 nudge case studies and research papers, for those who are interested:
Reposted by Behavioural Science
on "sludge" --
"Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […]
https://www.theatlantic.com/ideas/archive/2025/06/customer-service-sludge/683340/
"Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […]
https://www.theatlantic.com/ideas/archive/2025/06/customer-service-sludge/683340/
That Dropped Call With Customer Service? It Was on Purpose.
Endless wait times and excessive procedural fuss—it’s all part of a tactic called “sludge.”
www.theatlantic.com
June 30, 2025 at 10:37 AM
on "sludge" --
"Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […]
https://www.theatlantic.com/ideas/archive/2025/06/customer-service-sludge/683340/
"Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […]
https://www.theatlantic.com/ideas/archive/2025/06/customer-service-sludge/683340/
Reposted by Behavioural Science
Nice, ultimately hopeful, article on the flawed field of behavioural science, with some pretty big clues about why the field has such problems: “A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did”
Inside the scandal that rocked behavioural science – and paved the way for revolution
Five years after a widely revered study was debunked as totally bogus, Helen Coffey asks the experts whether trust in the sexiest branch of science has been irrevocably eroded – and how to discern bet...
www.independent.co.uk
June 30, 2025 at 12:30 PM
Nice, ultimately hopeful, article on the flawed field of behavioural science, with some pretty big clues about why the field has such problems: “A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did”
Reposted by Behavioural Science
💡 Is AI just as biased as we are?
In our latest blog we explore:
- Why AI bias isn't just a tech glitch
- How lack of representation fuels the problem
- The role of behavioural science in building fairer AI
👉 Read the full blog here! claremontcomms.com/2025/06/flaw...
#BehaviouralScience #AI
In our latest blog we explore:
- Why AI bias isn't just a tech glitch
- How lack of representation fuels the problem
- The role of behavioural science in building fairer AI
👉 Read the full blog here! claremontcomms.com/2025/06/flaw...
#BehaviouralScience #AI
Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed? - Claremont
Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed?
claremontcomms.com
June 25, 2025 at 12:02 PM
💡 Is AI just as biased as we are?
In our latest blog we explore:
- Why AI bias isn't just a tech glitch
- How lack of representation fuels the problem
- The role of behavioural science in building fairer AI
👉 Read the full blog here! claremontcomms.com/2025/06/flaw...
#BehaviouralScience #AI
In our latest blog we explore:
- Why AI bias isn't just a tech glitch
- How lack of representation fuels the problem
- The role of behavioural science in building fairer AI
👉 Read the full blog here! claremontcomms.com/2025/06/flaw...
#BehaviouralScience #AI
Reposted by Behavioural Science
💬 "Insecticide-treated nets (ITNs), vaccines and antimalarial medications only work when people use them correctly and consistently."
@malariaconsortium.bsky.social's CEO James Tibenderana on how behavioural science is key to a malaria-free future. 👇
www.malariaconsortium.org/blog/it-take...
@malariaconsortium.bsky.social's CEO James Tibenderana on how behavioural science is key to a malaria-free future. 👇
www.malariaconsortium.org/blog/it-take...
It takes a village to end malaria — and behavioural science can guide it | Blog | Malaria Consortium
Malaria Consortium Blog Post: It takes a village to end malaria — and behavioural science can guide it
www.malariaconsortium.org
June 4, 2025 at 1:12 PM
💬 "Insecticide-treated nets (ITNs), vaccines and antimalarial medications only work when people use them correctly and consistently."
@malariaconsortium.bsky.social's CEO James Tibenderana on how behavioural science is key to a malaria-free future. 👇
www.malariaconsortium.org/blog/it-take...
@malariaconsortium.bsky.social's CEO James Tibenderana on how behavioural science is key to a malaria-free future. 👇
www.malariaconsortium.org/blog/it-take...
Reposted by Behavioural Science
We're live at our latest behaviour change briefing webinar: Safety: Is it a public health thing? 💡
Thank you to our exceptional speakers and panel.
We'll be sharing a recording on our website after the event 📹
#BehaviourChange #BehaviouralScience #Webinar #Safety #PublicHealth
Thank you to our exceptional speakers and panel.
We'll be sharing a recording on our website after the event 📹
#BehaviourChange #BehaviouralScience #Webinar #Safety #PublicHealth
June 5, 2025 at 9:07 AM
We're live at our latest behaviour change briefing webinar: Safety: Is it a public health thing? 💡
Thank you to our exceptional speakers and panel.
We'll be sharing a recording on our website after the event 📹
#BehaviourChange #BehaviouralScience #Webinar #Safety #PublicHealth
Thank you to our exceptional speakers and panel.
We'll be sharing a recording on our website after the event 📹
#BehaviourChange #BehaviouralScience #Webinar #Safety #PublicHealth
Reposted by Behavioural Science
New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating.
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows
Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.
theconversation.com
May 12, 2025 at 12:36 PM
New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating.
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
Reposted by Behavioural Science
Check out our new online conversation series, Frontiers. The series will showcase behavioral science perspectives on contemporary issues, cutting edge approaches to applying behavioral science, and conversations on the craft of behavioral science and design.
behavioralscientist.org/event-2025-f...
behavioralscientist.org/event-2025-f...
April 30, 2025 at 3:31 PM
Check out our new online conversation series, Frontiers. The series will showcase behavioral science perspectives on contemporary issues, cutting edge approaches to applying behavioral science, and conversations on the craft of behavioral science and design.
behavioralscientist.org/event-2025-f...
behavioralscientist.org/event-2025-f...
Reposted by Behavioural Science
Liked this breakdown of the #behaviouralscience behind an initiative to get kids outside more.
The key takeaway? Consider kids AND parents:
- It was exciting for kids, but also nostalgic for parents.
- Using a scrapbook engaged kids, but also gave parents a momento to keep after.
The key takeaway? Consider kids AND parents:
- It was exciting for kids, but also nostalgic for parents.
- Using a scrapbook engaged kids, but also gave parents a momento to keep after.
Creating the long-running 50 things to do before you're 11¾ - Behaviour Change
In 2012 we created 50 Things to do Before You’re 11¾ for the National Trust and the award winning campaign has since become their most successful behaviour change initiative to date. Designed to…
behaviourchange.org.uk
March 13, 2025 at 10:28 AM
Liked this breakdown of the #behaviouralscience behind an initiative to get kids outside more.
The key takeaway? Consider kids AND parents:
- It was exciting for kids, but also nostalgic for parents.
- Using a scrapbook engaged kids, but also gave parents a momento to keep after.
The key takeaway? Consider kids AND parents:
- It was exciting for kids, but also nostalgic for parents.
- Using a scrapbook engaged kids, but also gave parents a momento to keep after.
Reposted by Behavioural Science
If you're a researching faces (emotive/affective signals, identity, embodiment, recognition, development, neural processing etc etc) reply here so I can add you to my sparkly new Face Researcher Starter Pack! Let's make it easier to find & connect with each other 🤩(pls share!)
go.bsky.app/ABzJ4Mg
go.bsky.app/ABzJ4Mg
April 3, 2025 at 12:39 AM
If you're a researching faces (emotive/affective signals, identity, embodiment, recognition, development, neural processing etc etc) reply here so I can add you to my sparkly new Face Researcher Starter Pack! Let's make it easier to find & connect with each other 🤩(pls share!)
go.bsky.app/ABzJ4Mg
go.bsky.app/ABzJ4Mg
Reposted by Behavioural Science
Understanding colorectal cancer screening behaviour is key to increasing uptake.
In our latest issue, a recent trial evaluates the impact of two behavioural interventions on uptake of FIT colorectal screening.
Find this & more 👉 tinyurl.com/y9sjj4hc
In our latest issue, a recent trial evaluates the impact of two behavioural interventions on uptake of FIT colorectal screening.
Find this & more 👉 tinyurl.com/y9sjj4hc
![Cover of the March 29, 2025 issue of The Lancet. Quote on cover reads: “Our findings show the potential for low-cost or no-cost behavioural interventions to increase participation in screening and reduce deaths from colorectal cancer [by] adding one sentence to the invitation letter.”](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:ypu6bwefbbzhcvojdj7mz657/bafkreiagkucwtre7ywn3o4sbds7loqvbyrtnjuysv2bigcd4lxkzzn5jkq@jpeg)
March 28, 2025 at 12:36 PM
Understanding colorectal cancer screening behaviour is key to increasing uptake.
In our latest issue, a recent trial evaluates the impact of two behavioural interventions on uptake of FIT colorectal screening.
Find this & more 👉 tinyurl.com/y9sjj4hc
In our latest issue, a recent trial evaluates the impact of two behavioural interventions on uptake of FIT colorectal screening.
Find this & more 👉 tinyurl.com/y9sjj4hc
Reposted by Behavioural Science
Great to see my friend and colleague @ldscherer.bsky.social and Kirsten McCaffery from @sydneyhealthlitlab.bsky.social in today's New York Times talking about how calling something "cancer" may not be helpful for decision making about DCIS!
Tagging @smdm.bsky.social for amplification.
Tagging @smdm.bsky.social for amplification.
When ‘Cancer’ Gets in the Way of Treatment
Some oncologists suggest that, for certain early cancers not at risk of spreading, the term “cancer” should be avoided.
www.nytimes.com
January 30, 2025 at 11:04 PM
Great to see my friend and colleague @ldscherer.bsky.social and Kirsten McCaffery from @sydneyhealthlitlab.bsky.social in today's New York Times talking about how calling something "cancer" may not be helpful for decision making about DCIS!
Tagging @smdm.bsky.social for amplification.
Tagging @smdm.bsky.social for amplification.
Reposted by Behavioural Science
Pentagon abruptly ends all funding for social science research | Science | AAAS www.science.org/content/arti...
Pentagon abruptly ends all funding for social science research
More than 90 studies on threats such as climate change, extremism, and disinformation are halted
www.science.org
March 11, 2025 at 12:14 AM
Pentagon abruptly ends all funding for social science research | Science | AAAS www.science.org/content/arti...