Steve Klare
@bastianlewis.bsky.social
Founder Bastianlewis.agency
We create rock-solid Online Advertising Strategies for Startups and Scale-ups.
Amsterdam & London.
Ask me anything about Paid Social Media.
We create rock-solid Online Advertising Strategies for Startups and Scale-ups.
Amsterdam & London.
Ask me anything about Paid Social Media.
Pinned
Steve Klare
@bastianlewis.bsky.social
· Nov 19
Advertising during a recession is like playing offense when everyone else is on defense.
📉 Costs drop.
💰 Attention grows.
🚀 Brands that invest now take the crown later.
Your competitors? Sleeping.
You? Playing chess.
We’re running a recession-proofing campaign. DM if you want in.
📉 Costs drop.
💰 Attention grows.
🚀 Brands that invest now take the crown later.
Your competitors? Sleeping.
You? Playing chess.
We’re running a recession-proofing campaign. DM if you want in.
Your ad funnel needs to:
👉 Stop the scroll (hook).
👉 Make them curious (value).
👉 Get them to act (CTA).
Nail these 3 steps, and you’ll never worry about ROAS again.
👉 Stop the scroll (hook).
👉 Make them curious (value).
👉 Get them to act (CTA).
Nail these 3 steps, and you’ll never worry about ROAS again.
January 28, 2025 at 8:16 PM
Your ad funnel needs to:
👉 Stop the scroll (hook).
👉 Make them curious (value).
👉 Get them to act (CTA).
Nail these 3 steps, and you’ll never worry about ROAS again.
👉 Stop the scroll (hook).
👉 Make them curious (value).
👉 Get them to act (CTA).
Nail these 3 steps, and you’ll never worry about ROAS again.
Why does UGC work so well?
• It’s relatable.
• It builds instant trust.
• It converts higher than polished brand ads.
If you’re not leveraging UGC, you’re missing out.
• It’s relatable.
• It builds instant trust.
• It converts higher than polished brand ads.
If you’re not leveraging UGC, you’re missing out.
January 15, 2025 at 2:39 PM
Why does UGC work so well?
• It’s relatable.
• It builds instant trust.
• It converts higher than polished brand ads.
If you’re not leveraging UGC, you’re missing out.
• It’s relatable.
• It builds instant trust.
• It converts higher than polished brand ads.
If you’re not leveraging UGC, you’re missing out.
The best-performing ads share 3 things:
✔ They speak directly to the audience’s pain points.
✔ They highlight real benefits (not fluff).
✔ They use clear, simple language.
Overthinking kills conversions.
✔ They speak directly to the audience’s pain points.
✔ They highlight real benefits (not fluff).
✔ They use clear, simple language.
Overthinking kills conversions.
January 13, 2025 at 12:52 PM
The best-performing ads share 3 things:
✔ They speak directly to the audience’s pain points.
✔ They highlight real benefits (not fluff).
✔ They use clear, simple language.
Overthinking kills conversions.
✔ They speak directly to the audience’s pain points.
✔ They highlight real benefits (not fluff).
✔ They use clear, simple language.
Overthinking kills conversions.
During economic downturn, you’ve got two choices:
1️⃣ Cut costs and stay invisible.
2️⃣ Invest in ads while your competitors snooze.
Guess who wins when the economy bounces back?
1️⃣ Cut costs and stay invisible.
2️⃣ Invest in ads while your competitors snooze.
Guess who wins when the economy bounces back?
January 11, 2025 at 8:19 PM
During economic downturn, you’ve got two choices:
1️⃣ Cut costs and stay invisible.
2️⃣ Invest in ads while your competitors snooze.
Guess who wins when the economy bounces back?
1️⃣ Cut costs and stay invisible.
2️⃣ Invest in ads while your competitors snooze.
Guess who wins when the economy bounces back?
Your ad has 3 seconds to work.
Here’s how to nail it:
1️⃣ A bold statement.
2️⃣ A relatable problem.
3️⃣ A clear next step.
Hook them, or lose them.
Here’s how to nail it:
1️⃣ A bold statement.
2️⃣ A relatable problem.
3️⃣ A clear next step.
Hook them, or lose them.
January 10, 2025 at 7:43 PM
Your ad has 3 seconds to work.
Here’s how to nail it:
1️⃣ A bold statement.
2️⃣ A relatable problem.
3️⃣ A clear next step.
Hook them, or lose them.
Here’s how to nail it:
1️⃣ A bold statement.
2️⃣ A relatable problem.
3️⃣ A clear next step.
Hook them, or lose them.
Running ads without a strategy?
That’s just donating money to Meta.
👉 Know your audience.
👉 Test everything.
👉 Scale what works.
Stop winging it. Start winning.
That’s just donating money to Meta.
👉 Know your audience.
👉 Test everything.
👉 Scale what works.
Stop winging it. Start winning.
January 8, 2025 at 10:34 AM
Running ads without a strategy?
That’s just donating money to Meta.
👉 Know your audience.
👉 Test everything.
👉 Scale what works.
Stop winging it. Start winning.
That’s just donating money to Meta.
👉 Know your audience.
👉 Test everything.
👉 Scale what works.
Stop winging it. Start winning.
Don’t overthink creative strategy.
1️⃣ Make them care (hook).
2️⃣ Make it clear (message).
3️⃣ Make them act (CTA).
Creativity isn’t about being clever—it’s about being effective.
1️⃣ Make them care (hook).
2️⃣ Make it clear (message).
3️⃣ Make them act (CTA).
Creativity isn’t about being clever—it’s about being effective.
January 7, 2025 at 9:21 AM
Don’t overthink creative strategy.
1️⃣ Make them care (hook).
2️⃣ Make it clear (message).
3️⃣ Make them act (CTA).
Creativity isn’t about being clever—it’s about being effective.
1️⃣ Make them care (hook).
2️⃣ Make it clear (message).
3️⃣ Make them act (CTA).
Creativity isn’t about being clever—it’s about being effective.
Think UGC is only for DTC brands? Nah.
B2B buyers are still humans.
• Show client wins.
• Highlight real use cases.
• Let customers do the talking.
Real beats polished every time.
B2B buyers are still humans.
• Show client wins.
• Highlight real use cases.
• Let customers do the talking.
Real beats polished every time.
January 6, 2025 at 1:13 PM
Think UGC is only for DTC brands? Nah.
B2B buyers are still humans.
• Show client wins.
• Highlight real use cases.
• Let customers do the talking.
Real beats polished every time.
B2B buyers are still humans.
• Show client wins.
• Highlight real use cases.
• Let customers do the talking.
Real beats polished every time.
Quick reach test 👀
I recently hit 1.100+ followers, but engagement is still pretty low. Makes me wonder — how many people actually *see* my posts?
Do me a favor: drop a 👍, 👎 or 🤟 below. Just testing the algorithm here. 🙏
Appreciate your help cracking this!
I recently hit 1.100+ followers, but engagement is still pretty low. Makes me wonder — how many people actually *see* my posts?
Do me a favor: drop a 👍, 👎 or 🤟 below. Just testing the algorithm here. 🙏
Appreciate your help cracking this!
December 30, 2024 at 3:11 PM
Quick reach test 👀
I recently hit 1.100+ followers, but engagement is still pretty low. Makes me wonder — how many people actually *see* my posts?
Do me a favor: drop a 👍, 👎 or 🤟 below. Just testing the algorithm here. 🙏
Appreciate your help cracking this!
I recently hit 1.100+ followers, but engagement is still pretty low. Makes me wonder — how many people actually *see* my posts?
Do me a favor: drop a 👍, 👎 or 🤟 below. Just testing the algorithm here. 🙏
Appreciate your help cracking this!
More budget won’t save a bad ad.
Here’s what will:
✔ Better targeting.
✔ Scroll-stopping creatives.
✔ Messaging that actually hits home.
Fix the ad. Then scale.
Here’s what will:
✔ Better targeting.
✔ Scroll-stopping creatives.
✔ Messaging that actually hits home.
Fix the ad. Then scale.
December 30, 2024 at 2:16 PM
More budget won’t save a bad ad.
Here’s what will:
✔ Better targeting.
✔ Scroll-stopping creatives.
✔ Messaging that actually hits home.
Fix the ad. Then scale.
Here’s what will:
✔ Better targeting.
✔ Scroll-stopping creatives.
✔ Messaging that actually hits home.
Fix the ad. Then scale.
Hook first, sell second.
If you can’t grab attention in 2 seconds, you’ve lost.
👉 Ask a question.
👉 Hit a pain point.
👉 Drop an ‘aha’ moment.
No hook = no clicks.
If you can’t grab attention in 2 seconds, you’ve lost.
👉 Ask a question.
👉 Hit a pain point.
👉 Drop an ‘aha’ moment.
No hook = no clicks.
December 27, 2024 at 10:46 AM
Hook first, sell second.
If you can’t grab attention in 2 seconds, you’ve lost.
👉 Ask a question.
👉 Hit a pain point.
👉 Drop an ‘aha’ moment.
No hook = no clicks.
If you can’t grab attention in 2 seconds, you’ve lost.
👉 Ask a question.
👉 Hit a pain point.
👉 Drop an ‘aha’ moment.
No hook = no clicks.
Reposted by Steve Klare
Google ads rolls out Brand Report for enhanced advertiser insights
Google ads rolls out Brand Report for enhanced advertiser insights
Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
searchengineland.com
December 27, 2024 at 10:00 AM
Google ads rolls out Brand Report for enhanced advertiser insights
Reposted by Steve Klare
If no one is there to fact check, no one really knows when, or if, you're lying.
www.washingtonpost.com/technology/2...
www.washingtonpost.com/technology/2...
This company rates news sites’ credibility. The right wants it stopped.
NewsGuard, which prizes its nonpartisan criteria, has become a prime target of the GOP’s battle against disinformation watchdogs.
www.washingtonpost.com
December 25, 2024 at 8:26 AM
If no one is there to fact check, no one really knows when, or if, you're lying.
www.washingtonpost.com/technology/2...
www.washingtonpost.com/technology/2...
Merry Christmas! 🎄 Wishing you a day full of love, laughter, and a little time to dream big for 2025.
If leveling up your paid social strategies is on your list, hit follow—I’ve got you covered. Let’s make next year the best one yet! 🚀
If leveling up your paid social strategies is on your list, hit follow—I’ve got you covered. Let’s make next year the best one yet! 🚀
December 25, 2024 at 8:40 AM
Merry Christmas! 🎄 Wishing you a day full of love, laughter, and a little time to dream big for 2025.
If leveling up your paid social strategies is on your list, hit follow—I’ve got you covered. Let’s make next year the best one yet! 🚀
If leveling up your paid social strategies is on your list, hit follow—I’ve got you covered. Let’s make next year the best one yet! 🚀
Most ads fail because they:
❌ Look generic.
❌ Talk too much.
❌ Have boring CTAs.
Fix that, and you’re already ahead of 90% of brands.
❌ Look generic.
❌ Talk too much.
❌ Have boring CTAs.
Fix that, and you’re already ahead of 90% of brands.
December 23, 2024 at 12:03 PM
Most ads fail because they:
❌ Look generic.
❌ Talk too much.
❌ Have boring CTAs.
Fix that, and you’re already ahead of 90% of brands.
❌ Look generic.
❌ Talk too much.
❌ Have boring CTAs.
Fix that, and you’re already ahead of 90% of brands.
Nobody cares about your product.
They care about:
1️⃣ Their problems.
2️⃣ How you solve them.
3️⃣ Why you’re better.
Make the story about them.
They care about:
1️⃣ Their problems.
2️⃣ How you solve them.
3️⃣ Why you’re better.
Make the story about them.
December 20, 2024 at 10:54 AM
Nobody cares about your product.
They care about:
1️⃣ Their problems.
2️⃣ How you solve them.
3️⃣ Why you’re better.
Make the story about them.
They care about:
1️⃣ Their problems.
2️⃣ How you solve them.
3️⃣ Why you’re better.
Make the story about them.
Creative testing isn’t optional. It’s survival.
✔ 80% of ad performance comes from the creative.
✔ 9 out of 10 ideas flop.
Test more. Fail faster. Scale winners.
✔ 80% of ad performance comes from the creative.
✔ 9 out of 10 ideas flop.
Test more. Fail faster. Scale winners.
December 18, 2024 at 9:05 PM
Creative testing isn’t optional. It’s survival.
✔ 80% of ad performance comes from the creative.
✔ 9 out of 10 ideas flop.
Test more. Fail faster. Scale winners.
✔ 80% of ad performance comes from the creative.
✔ 9 out of 10 ideas flop.
Test more. Fail faster. Scale winners.
Ads die in the first 3 seconds.
Win those, and you win the click.
• Start with a question.
• Drop a bold statement.
• Show the problem (visually).
Boring ads? Dead on arrival.
Win those, and you win the click.
• Start with a question.
• Drop a bold statement.
• Show the problem (visually).
Boring ads? Dead on arrival.
December 18, 2024 at 12:11 PM
Ads die in the first 3 seconds.
Win those, and you win the click.
• Start with a question.
• Drop a bold statement.
• Show the problem (visually).
Boring ads? Dead on arrival.
Win those, and you win the click.
• Start with a question.
• Drop a bold statement.
• Show the problem (visually).
Boring ads? Dead on arrival.
Your ad creative needs to pass the ‘scroll test.’
👉 Would you stop scrolling for it?
If not, your audience won’t either.
Rework it. Test it. Nail it.
👉 Would you stop scrolling for it?
If not, your audience won’t either.
Rework it. Test it. Nail it.
December 17, 2024 at 5:14 PM
Your ad creative needs to pass the ‘scroll test.’
👉 Would you stop scrolling for it?
If not, your audience won’t either.
Rework it. Test it. Nail it.
👉 Would you stop scrolling for it?
If not, your audience won’t either.
Rework it. Test it. Nail it.
Reposted by Steve Klare
The 51 most disruptive startups of 2024
The 51 most disruptive startups of 2024
These startups have fascinating new technologies, business models, founder stories or are pushing an industry forward in exciting ways.
© 2024 TechCrunch. All rights reserved. For personal use only.
tcrn.ch
December 13, 2024 at 7:16 PM
The 51 most disruptive startups of 2024
Reposted by Steve Klare
LinkedIn faces EU scrutiny over mandatory changes on targeted ads
LinkedIn faces EU scrutiny over mandatory changes on targeted ads
"LinkedIn should rely on consent for all personalised ads not only a part of it," Felix Mikolasch told Euractiv.
The post LinkedIn faces EU scrutiny over mandatory changes on targeted ads appeared first on Euractiv.
dlvr.it
December 12, 2024 at 7:34 AM
LinkedIn faces EU scrutiny over mandatory changes on targeted ads
Your funnel sucks if it’s all pitch, no value.
Ads should:
1️⃣ Awareness: Grab attention.
2️⃣ Interest: Highlight benefits.
3️⃣ Decision: Show proof + urgency.
Great ads are built for the journey, not the sale.
Ads should:
1️⃣ Awareness: Grab attention.
2️⃣ Interest: Highlight benefits.
3️⃣ Decision: Show proof + urgency.
Great ads are built for the journey, not the sale.
December 10, 2024 at 3:22 PM
Your funnel sucks if it’s all pitch, no value.
Ads should:
1️⃣ Awareness: Grab attention.
2️⃣ Interest: Highlight benefits.
3️⃣ Decision: Show proof + urgency.
Great ads are built for the journey, not the sale.
Ads should:
1️⃣ Awareness: Grab attention.
2️⃣ Interest: Highlight benefits.
3️⃣ Decision: Show proof + urgency.
Great ads are built for the journey, not the sale.
Your CTA sucks. 😬
Here’s how to fix it:
❌ “Click here.”
✔ “See how it works.”
✔ “Transform your space.”
✔ “Get [specific result].”
CTA = micro-copy that makes mega sales.
Here’s how to fix it:
❌ “Click here.”
✔ “See how it works.”
✔ “Transform your space.”
✔ “Get [specific result].”
CTA = micro-copy that makes mega sales.
December 9, 2024 at 11:04 AM
Your CTA sucks. 😬
Here’s how to fix it:
❌ “Click here.”
✔ “See how it works.”
✔ “Transform your space.”
✔ “Get [specific result].”
CTA = micro-copy that makes mega sales.
Here’s how to fix it:
❌ “Click here.”
✔ “See how it works.”
✔ “Transform your space.”
✔ “Get [specific result].”
CTA = micro-copy that makes mega sales.
Reposted by Steve Klare
The big question hanging over Bluesky: how is it going to make any money?
Bluesky CEO @jay.bsky.team interviewed by @mzeff.bsky.social of @techcrunch.com
Bluesky CEO @jay.bsky.team interviewed by @mzeff.bsky.social of @techcrunch.com
Bluesky CEO Jay Graber isn't ruling out advertising | TechCrunch
Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn't lock users
techcrunch.com
December 6, 2024 at 10:37 AM
The big question hanging over Bluesky: how is it going to make any money?
Bluesky CEO @jay.bsky.team interviewed by @mzeff.bsky.social of @techcrunch.com
Bluesky CEO @jay.bsky.team interviewed by @mzeff.bsky.social of @techcrunch.com
👀💰
OpenAI confirms new $200 monthly subscription, ChatGPT Pro, which includes its o1 reasoning model
OpenAI confirms new $200 monthly subscription, ChatGPT Pro, which includes its o1 reasoning model
OpenAI has launched a new subscription plan for ChatGPT, its AI-powered chatbot platform — and it’s very, very expensive. Confirming leaks this morning, OpenAI announced ChatGPT Pro, a new $200-per-month subscription tier that provides unlimited access to…
tcrn.ch
December 6, 2024 at 10:01 AM
👀💰