Tuija Aalto
@taalto.bsky.social
Helsinki-based all-round-digital-media-pundit. Doctoral student w. Tampere University. Expert at Strategy and customer insights w. Yle the Finnish Broadcasting Company.
Pinned
Tuija Aalto
@taalto.bsky.social
· Jul 7
My thoughts on authenticity vs. inauthenticity related to platformized influence
open.substack.com/pub/aalto/p/...
open.substack.com/pub/aalto/p/...
My thoughts on authenticity vs. inauthenticity related to platformized influence
open.substack.com/pub/aalto/p/...
open.substack.com/pub/aalto/p/...
July 7, 2025 at 12:42 PM
My thoughts on authenticity vs. inauthenticity related to platformized influence
open.substack.com/pub/aalto/p/...
open.substack.com/pub/aalto/p/...
When did you pick up the podcast habit ? open.substack.com/pub/aalto/p/...
Where were you when podcasts went mainstream?
Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline?
open.substack.com
April 27, 2025 at 4:00 PM
When did you pick up the podcast habit ? open.substack.com/pub/aalto/p/...
Reposted by Tuija Aalto
"Performed authenticity has become more important than ever before because of social media," writes @sethclewis.bsky.social
The expert class confronts reality
"While perceived authenticity has always been an important piece of evaluating trustworthiness, <em>performed</em> authenticity has become much more important than ever before because of social…
buff.ly
December 20, 2024 at 12:35 PM
"Performed authenticity has become more important than ever before because of social media," writes @sethclewis.bsky.social
I crafted the image below to convey the idea of the multiple actors online, from SMI to creators to artists, sportspeople and journalists as doing commercial collaborations, and to “newsfluencers” (Pew Research Center 2024). What am I missing?
open.substack.com/pub/aalto/p/...
open.substack.com/pub/aalto/p/...
Influencers and influencer marketing defined, plus context
Influencers are people who successfully commercialize their social media following
open.substack.com
December 5, 2024 at 11:46 PM
I crafted the image below to convey the idea of the multiple actors online, from SMI to creators to artists, sportspeople and journalists as doing commercial collaborations, and to “newsfluencers” (Pew Research Center 2024). What am I missing?
open.substack.com/pub/aalto/p/...
open.substack.com/pub/aalto/p/...
Creator-led journalism: journalist youtuber Johnny Harris launches a network called Newpress and introduces a new channel called Tunnelvision. Entrepreneurial Journalism within Creator Industry. Impressive, quality storytelling, exiting development indeed.
youtu.be/uhq-e7_6xSg?...
youtu.be/uhq-e7_6xSg?...
December 4, 2024 at 6:36 PM
Creator-led journalism: journalist youtuber Johnny Harris launches a network called Newpress and introduces a new channel called Tunnelvision. Entrepreneurial Journalism within Creator Industry. Impressive, quality storytelling, exiting development indeed.
youtu.be/uhq-e7_6xSg?...
youtu.be/uhq-e7_6xSg?...
Hmm this is a change in research findings until now, what do you make of this Ofcom / BBC report @rasmuskleis.bsky.social ?
BBC 'now one of the headwinds' facing local news publishers in the UK after it expanded local journalism coverage online. A big move from @ofcom.bsky.social - we look at what was said about the BBC here: behindlocalnews.substack.com/p/ofcom-says...
December 2, 2024 at 6:51 PM
Hmm this is a change in research findings until now, what do you make of this Ofcom / BBC report @rasmuskleis.bsky.social ?
A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023 aalto.substack.com/p/a-nordic-f...
November 25, 2024 at 5:45 PM
A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023 aalto.substack.com/p/a-nordic-f...
I co-wrote a nonfiction book on making oneself discoverable on social media (aka personal branding) in 2010. Little did I foresee influencer industry and the media landscape w. newsfluencers and all. Future always ends up surprising, no matter how much foresight. And that’s great. #furiouslycurious
November 23, 2024 at 1:46 PM
I co-wrote a nonfiction book on making oneself discoverable on social media (aka personal branding) in 2010. Little did I foresee influencer industry and the media landscape w. newsfluencers and all. Future always ends up surprising, no matter how much foresight. And that’s great. #furiouslycurious
TikTok - a mystery. This educational video actually does a pretty good job explaining the multifaceted regulation and governance challenge ByteDance poses for western nations
youtu.be/5CZNlaeZAtw?...
youtu.be/5CZNlaeZAtw?...
TikTok Ban: Last Week Tonight with John Oliver (HBO)
YouTube video by LastWeekTonight
youtu.be
November 21, 2024 at 9:03 PM
TikTok - a mystery. This educational video actually does a pretty good job explaining the multifaceted regulation and governance challenge ByteDance poses for western nations
youtu.be/5CZNlaeZAtw?...
youtu.be/5CZNlaeZAtw?...
Learning how to amplify: what is to resend on Bluesky? re-tweet it is not, re-post perhaps? re-skeeting has also been proposed)
November 18, 2024 at 7:08 PM
Learning how to amplify: what is to resend on Bluesky? re-tweet it is not, re-post perhaps? re-skeeting has also been proposed)
Reposted by Tuija Aalto
Tiedättekö mikä päivä huomenna on? Huomenna television HD-kanavat vaihtuvat maanpäällisessä antenniverkossa kanavapaikkojen kärkeen. Eli jatkossa kanavapaikalla näkyy YLE TV1:n HD-versio SD:n sijaan. Tämä siis ennakkovaroituksena että tiedät miksi äitisi/isoisäsi soittaa huomenna kolmen jälkeen.
November 18, 2024 at 7:47 AM
Tiedättekö mikä päivä huomenna on? Huomenna television HD-kanavat vaihtuvat maanpäällisessä antenniverkossa kanavapaikkojen kärkeen. Eli jatkossa kanavapaikalla näkyy YLE TV1:n HD-versio SD:n sijaan. Tämä siis ennakkovaroituksena että tiedät miksi äitisi/isoisäsi soittaa huomenna kolmen jälkeen.
Podcasting theorized - this sounds super interesting looking forward to reading!
This is our book, "The Institutional Development of Podcasting". It lays out how #podcasting has transformed over the last two decades, tracing the influence of commercial media and platforms.
The book is published November 26, but pre-order is possible now.
www.routledge.com/The-Institut...
The book is published November 26, but pre-order is possible now.
www.routledge.com/The-Institut...
The Institutional Development of Podcasting: From Participatory Practice to Platform Content
Referring back to the early 2000s, this book traces the development of podcasting from a “do-it-yourself” medium by amateurs into its current environment, where a wide variety of individuals, organiza...
www.routledge.com
November 17, 2024 at 7:45 AM
Podcasting theorized - this sounds super interesting looking forward to reading!
November 16, 2024 at 10:43 AM
MAINOS Oletko se, joka tietää ? #olesejokatietää areena.yle.fi/1-72480510?u...
Traileri: Ole se, joka tietää
Lataa Yle-sovellus ja tiedät ensimmäisenä, mitä tapahtuu.
areena.yle.fi
November 15, 2024 at 12:18 PM
MAINOS Oletko se, joka tietää ? #olesejokatietää areena.yle.fi/1-72480510?u...
November 13, 2024 at 12:23 PM
That feeling when you submit the final piece of coursework required for the completion of the course 🤩#computationalsocialsciences
December 10, 2023 at 8:41 PM
That feeling when you submit the final piece of coursework required for the completion of the course 🤩#computationalsocialsciences