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Spika Tech @spikatech.bsky.social · 13h

Is your automation actually creating more work? Watch for these red flags: Multiple team members double checking each other's entries, endless data cleanup sessions, or constantly fixing "automated" processes manually. What started as a time saver shouldn't become a time sink.

Spika Tech @spikatech.bsky.social · 1d

Empty dashboards tell a story: Your Salesforce investment might be going to waste. When user adoption drops, critical data and opportunities slip through the cracks. Watch for outdated records and declining logins as early warning signs. How do you keep your team engaged with CRM tools?

Spika Tech @spikatech.bsky.social · 2d

Is your CRM adoption rate stuck below 40%? Low user engagement is the biggest red flag that your training needs a refresh. When teams understand the "why" behind CRM processes, compliance jumps dramatically. What training approach works best for your organization?

Spika Tech @spikatech.bsky.social · 3d

Revenue data scattered across systems creates a distorted view of business performance. Smart Salesforce migration maintains data integrity while connecting revenue touchpoints across your tech stack. How are you keeping your revenue data unified during migrations?

Spika Tech @spikatech.bsky.social · 4d

Revenue recognition issues can cost enterprises millions in compliance penalties. The key? Proper Salesforce account planning helps surface hidden revenue streams and automates compliance tracking. What blind spots have you discovered in your revenue recognition process?

Spika Tech @spikatech.bsky.social · 4d

Stuck deals hurting revenue? Salesforce automation flags pipeline risks before they cost you. Our AI spots patterns and sends alerts when deals need action. Don’t let good opportunities go cold.

What signals matter most to your sales team?

Spika Tech @spikatech.bsky.social · 5d

Winter ’26 is here! ❄️

Preview orgs are live, sandboxes are next, bringing AI-driven upgrades and usability boosts to make sales operations smarter and more efficient.

Discover the key updates for Sales Cloud and connected products.

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Top Sales Cloud Features in Winter '26 - Spika Tech

As every Salesforce professional knows, the transition between seasons means more than just a change in the weather; it means a brand-new release packed with

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Spika Tech @spikatech.bsky.social · 6d

Poor territory mapping can cost enterprises millions in overlapping sales efforts. Smart Salesforce optimization helps teams clearly define accounts and prevent revenue conflicts. What territory challenges are you seeing with hybrid/remote sales teams?

Spika Tech @spikatech.bsky.social · 7d

Lead scoring isn't just about ranking prospects. AI predictive models now analyze thousands of behavioral signals to forecast which leads will convert. Smart CRMs are transforming how enterprises qualify opportunities. What metrics matter most for your sales qualification process?

Spika Tech @spikatech.bsky.social · 8d

Complex quote processes cost enterprises millions in lost deals. By integrating Salesforce CPQ, teams can automate pricing rules and reduce quote creation from weeks to hours. What bottlenecks would you eliminate first in your sales workflow?

Spika Tech @spikatech.bsky.social · 9d

Revenue Operations needs a unified view across product lines to drive growth. The challenge? Most teams struggle to connect siloed deal data, leading to missed opportunities and forecasting gaps. AI automation can now map these relationships automatically. What metrics would you prioritize?

Spika Tech @spikatech.bsky.social · 10d

Winter ’26 brings a wave of new capabilities to Marketing Cloud, Next, Engagement, and Account Engagement, supercharged by AI content, data integration, new channels, and sandbox support.

👉 See what’s new: spikatech.ai/top-marketin...

Top Marketing Cloud Features in Winter '26 - Spika Tech

Winter ’26 brings a wave of new capabilities to Marketing Cloud (Next, Engagement, Account Engagement), especially around AI content, channels, data

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Spika Tech @spikatech.bsky.social · 10d

Deal velocity makes or breaks enterprise revenue targets. The biggest slowdown? Manual quote approvals and pricing inconsistencies. By automating Salesforce quote workflows and standardizing pricing rules, teams can cut sales cycles by 40%. What bottlenecks are you trying to solve?

Spika Tech @spikatech.bsky.social · 11d

Low Salesforce adoption can stall your growth faster than any tech limitation. The key? Understanding how your teams actually use the platform vs how you think they do. Data driven change management helps bridge this gap. What resistance patterns are you seeing in your org?

Spika Tech @spikatech.bsky.social · 12d

Product bundling is where smart pricing meets customer psychology. Salesforce's ML-driven bundle recommendations help enterprises boost average deal size by analyzing historical purchase patterns. What creative bundle strategies are working best for your sales team?

Spika Tech @spikatech.bsky.social · 13d

Global expansion brings data governance complexities that can overwhelm unprepared teams. One key challenge: maintaining consistent data standards across regions while meeting local compliance requirements. How does your org balance global consistency with regional data laws?

Spika Tech @spikatech.bsky.social · 14d

Smart pipeline segmentation isn't just organizing data. It's about revealing hidden revenue patterns across your product portfolio. The real challenge? Getting actionable insights from multi-product customer journeys without drowning in data. What revenue signals are you tracking?

Spika Tech @spikatech.bsky.social · 15d

Smart territory planning isn't just about maps. It's about maximizing every sales rep's potential while preventing revenue-killing overlaps. The right Salesforce setup lets teams expand strategically without stepping on toes. How is your org balancing growth with territory management?

Spika Tech @spikatech.bsky.social · 16d

Great support shouldn't mean hiring an army of agents. Service Cloud's AI routing and automated workflows help teams handle 3x more cases while maintaining personal touch. What metrics matter most as you scale your support operations?

Spika Tech @spikatech.bsky.social · 17d

Revenue forecasting shouldn't require guesswork. Automation in Salesforce helps sales teams spend less time crunching numbers and more time closing deals. The challenge? Getting teams to trust AI predictions over their gut instincts. What convinced your team to embrace data-driven forecasting?

Spika Tech @spikatech.bsky.social · 18d

Your sales data tells a story. Are you listening? Modern CRM dashboards can automate KPI tracking to surface actionable insights, not just numbers. We've seen teams boost close rates 30% by focusing on the right metrics at the right time. What KPIs drive your growth decisions?

Spika Tech @spikatech.bsky.social · 19d

Missing revenue opportunities? CRM health directly impacts your bottom line. Our recent audit found that scaleups lose 15% of potential revenue from poor data hygiene and missed follow-ups. What hidden leaks could a CRM audit reveal in your sales pipeline?

Spika Tech @spikatech.bsky.social · 20d

Service Cloud Winter ’26 is here 🚀

Smarter SLAs, AI case suggestions, better messaging, and upgraded knowledge tools all built to supercharge agent productivity and CX.

Here’s what’s new (and what to watch out for before enabling) 👇
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Top Service Cloud Features in Winter '26 - Spika Tech

Salesforce Winter ’26 brings a range of practical updates designed to help support teams work faster, smarter, and more efficiently. Here’s what’s new in

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Spika Tech @spikatech.bsky.social · 20d

Lead nurturing isn't just about sales anymore. It's about building meaningful B2B relationships over time. Salesforce Pardot helps automate this process while keeping communications personalized and relevant. What's your strategy for maintaining authentic connections at scale?

Spika Tech @spikatech.bsky.social · 21d

Personalization is no longer optional. Marketing Cloud's Personalization Builder helps create truly individualized content at scale. The key? It learns from every customer interaction to deliver increasingly relevant experiences. What content personalization wins are you seeing?