Shawn
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shawnheeren.bsky.social
Shawn
@shawnheeren.bsky.social
5 followers 6 following 2.9K posts
Most sales advice is garbage. I’m fixing that by building killers, not closers. Skool @ The Sales Architect
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shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Prospecting = rejection exposure therapy.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Negotiations = professional poker faces with budgets.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Sales = therapy disguised as discovery.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Every buyer loves ROI slides. None read them.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Prospect brains: dopamine when excited, cortisol when pressured.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Funny thing: buyers say “we’ll think about it” = “we’re scared.”
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Sales psychology = Jedi mind tricks with quotas.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Buyers buy certainty, not software.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Sales isn’t persuasion. It’s alignment with psychology.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Decision bias drives deals more than features ever will.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
If you don’t understand buyer fears, you don’t understand sales.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Trust > product in every deal.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Objections are emotional, not rational.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Selling without psychology is guessing.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Buyers don’t buy logically. They justify logically. They buy emotionally.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 1d
Productivity flywheel: Plan → Execute → Review → Repeat.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Manager drill: Review rep calendars weekly.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Pomodoro system: 25 min dials, 5 min reset.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Morning routine: CRM review → pipeline focus → prospecting first.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Daily checklist: Top 3 accounts, 10 dials, 5 emails.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Weekly reset: Review wins, pipeline gaps, re-block calendar.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Calendar setup: Green = revenue, Yellow = admin, Red = wasted.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Daily planner: Prospect 9–11, Demo blocks PM, Admin after 4.
shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
Every top performer I’ve seen runs their time like a CEO.
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shawnheeren.bsky.social
Shawn @shawnheeren.bsky.social · 2d
I once learned the hard way: skipping prospect blocks = empty pipeline.