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Nick Swan @nickswan.bsky.social · Mar 18

Both models will forecast on a monthly basis 6 months into the future, with an option to include upper and lower boundaries.

Once you've run a forecast, SEOTesting will save it for you, so you can track how the site performance stacks up against the forecast over the coming months.

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Nick Swan @nickswan.bsky.social · Mar 18

Happy to announce a new forecasting feature within SEOTesting that we've beta launched to all customers and users today.

It allows you to forecast overall site performance using either:
- Facebook Prophet forecasting model
- SSA forecasting

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Nick Swan @nickswan.bsky.social · Feb 28

Can’t wait to build this! F1 became pretty boring after…

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Nick Swan @nickswan.bsky.social · Feb 28

And then at the end of the week, you can look back on what you've worked on you can feel happy with what you achieved, consider what you can eliminate/delegate/automate, and plan the next week accordingly.

Nick Swan @nickswan.bsky.social · Feb 28

Not my original idea, and can't remember where I first saw it, so can't credit - but it's really good for my well-being to to keep track of all the little things that get done each day. Including things such as the school run and walking the dog! Important roles that keep life ticking along.

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Nick Swan @nickswan.bsky.social · Feb 28

If you want to feel better about yourself at the end of a working day, consider maintaining a Done List as well as a ToDo list.

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Nick Swan @nickswan.bsky.social · Feb 25

We love Tenby and Saundersfoot!

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Nick Swan @nickswan.bsky.social · Feb 24

SEO tests are good for this too. Make sure position and clicks do not go down after page changes. We’ve still got to be improving/changing pages and our competitors are not sleeping either! Improve or lose - but today sometimes improving means maintaining.

Nick Swan @nickswan.bsky.social · Feb 24

With AI overviews and the organic search results being pushed down by ads and SERP features, if you’re an established brand, you’re probably just as focused on maintaining traffic as increasing it.

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Nick Swan @nickswan.bsky.social · Feb 24

Is a flat search console graph the new SEO flex? 💪
I seem to see fewer click graphs being shared that show hockey stick growth.

These days, just maintaining organic SEO traffic from Google is a good result.

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Nick Swan @nickswan.bsky.social · Feb 21

Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)

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Nick Swan @nickswan.bsky.social · Feb 21

My suspicions:
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.

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Nick Swan @nickswan.bsky.social · Feb 21

Meta titles and descriptions
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best

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Nick Swan @nickswan.bsky.social · Feb 21

For every suggestion around meta titles and descriptions I can show you test results that show a positive, negative, and neutral outcome.

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Nick Swan @nickswan.bsky.social · Feb 20

One for UK based digital agencies, The British Council has a £600k SEO tender opportunity out at the moment. Requirements include:

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Nick Swan @nickswan.bsky.social · Feb 19

As it's half term, Isabel joined me today! (in a wetsuit, I'm not that mean hahaha!) Of course loving the hot drink (well she chose diet coke) and cheesy chips reward afterwards.

Nick Swan @nickswan.bsky.social · Feb 19

We've been living in Bude for 8 years now, and I've always fancied cold water swimming, so the social contract was set! 6 weeks later, and we've been every Wednesday and have now worked up to a length and a width (about 7 minutes in the water).

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Nick Swan @nickswan.bsky.social · Feb 19

Since the start of the year I've accidentally become a cold water swimmer!
It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."