mariano martene 🧉
@marianomartene.com
ɢʀᴏᴡᴛʜ » building saas in public + helping founders scale with growth engines.
++ co-founder at https://iterate.so
🗞️ bite-sized case studies + resources to grow your SaaS: https://saas-hq.com/subscribe/
🧉 thoughts: https://marianomartene.com
++ co-founder at https://iterate.so
🗞️ bite-sized case studies + resources to grow your SaaS: https://saas-hq.com/subscribe/
🧉 thoughts: https://marianomartene.com
wtf is an MCP server? and who is already using it?
March 12, 2025 at 9:19 AM
wtf is an MCP server? and who is already using it?
i just added a #buildinpublic section to my newsletter SaaS-HQ.com
at the end of each issue, i’ll share:
➝ key metrics from the previous edition
➝ a 3-bullet update on what i’m working on
the newsletter is all about growing SaaS, so tracking its own growth just makes sense.
at the end of each issue, i’ll share:
➝ key metrics from the previous edition
➝ a 3-bullet update on what i’m working on
the newsletter is all about growing SaaS, so tracking its own growth just makes sense.
March 11, 2025 at 12:06 PM
i just added a #buildinpublic section to my newsletter SaaS-HQ.com
at the end of each issue, i’ll share:
➝ key metrics from the previous edition
➝ a 3-bullet update on what i’m working on
the newsletter is all about growing SaaS, so tracking its own growth just makes sense.
at the end of each issue, i’ll share:
➝ key metrics from the previous edition
➝ a 3-bullet update on what i’m working on
the newsletter is all about growing SaaS, so tracking its own growth just makes sense.
We put pricing on our landing page from day one. Smart move or mistake?
Early on, we priced at ~$150 to land our first customers. Later, we 10x’d it for a high-value offer.
✅ Qualifies leads
✅ Allows PLG
❌ Scares off leads
❌ Prevents talking
Do you publish pricing upfront?
#saas #buildinpublic
Early on, we priced at ~$150 to land our first customers. Later, we 10x’d it for a high-value offer.
✅ Qualifies leads
✅ Allows PLG
❌ Scares off leads
❌ Prevents talking
Do you publish pricing upfront?
#saas #buildinpublic
February 11, 2025 at 12:12 PM
We put pricing on our landing page from day one. Smart move or mistake?
Early on, we priced at ~$150 to land our first customers. Later, we 10x’d it for a high-value offer.
✅ Qualifies leads
✅ Allows PLG
❌ Scares off leads
❌ Prevents talking
Do you publish pricing upfront?
#saas #buildinpublic
Early on, we priced at ~$150 to land our first customers. Later, we 10x’d it for a high-value offer.
✅ Qualifies leads
✅ Allows PLG
❌ Scares off leads
❌ Prevents talking
Do you publish pricing upfront?
#saas #buildinpublic
We’ve sent 1,037 emails to validate our product, here is what we learned:
1️⃣ Open Rates: From 28% → 48% → 75%
At first, our emails had lame results.
By tweaking the subject line, we pushed it to 48%… then 75%.
#saas #buildinpublic #growth
(1/3)
1️⃣ Open Rates: From 28% → 48% → 75%
At first, our emails had lame results.
By tweaking the subject line, we pushed it to 48%… then 75%.
#saas #buildinpublic #growth
(1/3)
February 7, 2025 at 2:35 PM
We’ve sent 1,037 emails to validate our product, here is what we learned:
1️⃣ Open Rates: From 28% → 48% → 75%
At first, our emails had lame results.
By tweaking the subject line, we pushed it to 48%… then 75%.
#saas #buildinpublic #growth
(1/3)
1️⃣ Open Rates: From 28% → 48% → 75%
At first, our emails had lame results.
By tweaking the subject line, we pushed it to 48%… then 75%.
#saas #buildinpublic #growth
(1/3)
January 20, 2025 at 9:51 AM
how is possible that google sheets has no dark-mode after 19 years?
my mind simple can't comprehend
my mind simple can't comprehend
January 20, 2025 at 9:07 AM
how is possible that google sheets has no dark-mode after 19 years?
my mind simple can't comprehend
my mind simple can't comprehend
every time you read or hear the word *problem*, just replace it by the word *opportunity*
January 16, 2025 at 3:09 PM
every time you read or hear the word *problem*, just replace it by the word *opportunity*
newsletters are still the best marketing channel in 2025
every time I send out my newsletter, I see a 50% open rate.
with 1k subs, that’s 500 people I’m actively engaging and building relationships.
compare that to organic reach:
– Fb: ~2.2%
– Ig: ~4%
– Lin: ~7%
also, low effort initiative
every time I send out my newsletter, I see a 50% open rate.
with 1k subs, that’s 500 people I’m actively engaging and building relationships.
compare that to organic reach:
– Fb: ~2.2%
– Ig: ~4%
– Lin: ~7%
also, low effort initiative
January 16, 2025 at 12:38 PM
newsletters are still the best marketing channel in 2025
every time I send out my newsletter, I see a 50% open rate.
with 1k subs, that’s 500 people I’m actively engaging and building relationships.
compare that to organic reach:
– Fb: ~2.2%
– Ig: ~4%
– Lin: ~7%
also, low effort initiative
every time I send out my newsletter, I see a 50% open rate.
with 1k subs, that’s 500 people I’m actively engaging and building relationships.
compare that to organic reach:
– Fb: ~2.2%
– Ig: ~4%
– Lin: ~7%
also, low effort initiative
start over as many times as you need to
January 6, 2025 at 11:50 AM
start over as many times as you need to
next iteration: Doubling down on what’s working
𝘸𝘦'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘰𝘯 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯
→ make a landing page & mvp 😅 @diselo.xyz
→ 10x prices 💸
→ target 500 leads in 2 weeks (🍒👌cherrypicked)
→ talk & deliver value to early customers
last sprint of the year!
#buildinpublic #indiehackers #saas
𝘸𝘦'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘰𝘯 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯
→ make a landing page & mvp 😅 @diselo.xyz
→ 10x prices 💸
→ target 500 leads in 2 weeks (🍒👌cherrypicked)
→ talk & deliver value to early customers
last sprint of the year!
#buildinpublic #indiehackers #saas
Sell first, build later
- no waitlist
- no landing page
- no MVP
With nothing but a mockup, email, and a call, we offered our solution 1/10 cheaper, but 𝗶𝗻𝘀𝗶𝘀𝘁𝗲𝗱 on payment.
Emails Sent: 71
Replies: 13
Sales: $347
Real validation? Getting paid.
#buildinpublic #indiehackers #saas
- no waitlist
- no landing page
- no MVP
With nothing but a mockup, email, and a call, we offered our solution 1/10 cheaper, but 𝗶𝗻𝘀𝗶𝘀𝘁𝗲𝗱 on payment.
Emails Sent: 71
Replies: 13
Sales: $347
Real validation? Getting paid.
#buildinpublic #indiehackers #saas
December 16, 2024 at 2:16 PM
next iteration: Doubling down on what’s working
𝘸𝘦'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘰𝘯 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯
→ make a landing page & mvp 😅 @diselo.xyz
→ 10x prices 💸
→ target 500 leads in 2 weeks (🍒👌cherrypicked)
→ talk & deliver value to early customers
last sprint of the year!
#buildinpublic #indiehackers #saas
𝘸𝘦'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘰𝘯 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯
→ make a landing page & mvp 😅 @diselo.xyz
→ 10x prices 💸
→ target 500 leads in 2 weeks (🍒👌cherrypicked)
→ talk & deliver value to early customers
last sprint of the year!
#buildinpublic #indiehackers #saas
Sell first, build later
- no waitlist
- no landing page
- no MVP
With nothing but a mockup, email, and a call, we offered our solution 1/10 cheaper, but 𝗶𝗻𝘀𝗶𝘀𝘁𝗲𝗱 on payment.
Emails Sent: 71
Replies: 13
Sales: $347
Real validation? Getting paid.
#buildinpublic #indiehackers #saas
- no waitlist
- no landing page
- no MVP
With nothing but a mockup, email, and a call, we offered our solution 1/10 cheaper, but 𝗶𝗻𝘀𝗶𝘀𝘁𝗲𝗱 on payment.
Emails Sent: 71
Replies: 13
Sales: $347
Real validation? Getting paid.
#buildinpublic #indiehackers #saas
December 12, 2024 at 5:42 PM
Sell first, build later
- no waitlist
- no landing page
- no MVP
With nothing but a mockup, email, and a call, we offered our solution 1/10 cheaper, but 𝗶𝗻𝘀𝗶𝘀𝘁𝗲𝗱 on payment.
Emails Sent: 71
Replies: 13
Sales: $347
Real validation? Getting paid.
#buildinpublic #indiehackers #saas
- no waitlist
- no landing page
- no MVP
With nothing but a mockup, email, and a call, we offered our solution 1/10 cheaper, but 𝗶𝗻𝘀𝗶𝘀𝘁𝗲𝗱 on payment.
Emails Sent: 71
Replies: 13
Sales: $347
Real validation? Getting paid.
#buildinpublic #indiehackers #saas
𝘛𝘰 𝘧𝘪𝘯𝘥 𝘪𝘥𝘦𝘢𝘴, 𝘧𝘪𝘯𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴. 𝘛𝘰 𝘧𝘪𝘯𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴, 𝘵𝘢𝘭𝘬 𝘵𝘰 𝘱𝘦𝘰𝘱𝘭𝘦. — 𝘑𝘶𝘭𝘪𝘦 𝘡𝘩𝘰𝘶
First, define the problem
Next, explore how you can solve it
Then, list the resources you’ll need
After that, decide how you want the user to feel
Finally, play with tools and iterate with your user
#saas #buildinpublic
First, define the problem
Next, explore how you can solve it
Then, list the resources you’ll need
After that, decide how you want the user to feel
Finally, play with tools and iterate with your user
#saas #buildinpublic
December 12, 2024 at 12:52 PM
𝘛𝘰 𝘧𝘪𝘯𝘥 𝘪𝘥𝘦𝘢𝘴, 𝘧𝘪𝘯𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴. 𝘛𝘰 𝘧𝘪𝘯𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴, 𝘵𝘢𝘭𝘬 𝘵𝘰 𝘱𝘦𝘰𝘱𝘭𝘦. — 𝘑𝘶𝘭𝘪𝘦 𝘡𝘩𝘰𝘶
First, define the problem
Next, explore how you can solve it
Then, list the resources you’ll need
After that, decide how you want the user to feel
Finally, play with tools and iterate with your user
#saas #buildinpublic
First, define the problem
Next, explore how you can solve it
Then, list the resources you’ll need
After that, decide how you want the user to feel
Finally, play with tools and iterate with your user
#saas #buildinpublic
The right AI tool makes everything easier. The wrong one? makes everything harder.
We’ve tested the AI CodeGen tools that will speed your product building.
In this article we’ll walk you through everything you need to check, so you’ll never say you don't know your tools.
#buildinpublic #ai #saas
We’ve tested the AI CodeGen tools that will speed your product building.
In this article we’ll walk you through everything you need to check, so you’ll never say you don't know your tools.
#buildinpublic #ai #saas
AI CodeGen Tools: Faster Iteration for SaaS Products
AI isn’t a magic wand — it’s a toolkit. Discover how the right tools can accelerate your saas product’s success
iterate.so
December 11, 2024 at 2:37 PM
The right AI tool makes everything easier. The wrong one? makes everything harder.
We’ve tested the AI CodeGen tools that will speed your product building.
In this article we’ll walk you through everything you need to check, so you’ll never say you don't know your tools.
#buildinpublic #ai #saas
We’ve tested the AI CodeGen tools that will speed your product building.
In this article we’ll walk you through everything you need to check, so you’ll never say you don't know your tools.
#buildinpublic #ai #saas
Surround yourself with compounders
Compounders build systems, relationships, and knowledge that grow exponentially over time.
Are the people around you building for long term, or sprinting in circles?
Code, content, distribution—what will keep growing even when you stop?
#saas #buildinpublic
Compounders build systems, relationships, and knowledge that grow exponentially over time.
Are the people around you building for long term, or sprinting in circles?
Code, content, distribution—what will keep growing even when you stop?
#saas #buildinpublic
December 10, 2024 at 12:25 PM
Surround yourself with compounders
Compounders build systems, relationships, and knowledge that grow exponentially over time.
Are the people around you building for long term, or sprinting in circles?
Code, content, distribution—what will keep growing even when you stop?
#saas #buildinpublic
Compounders build systems, relationships, and knowledge that grow exponentially over time.
Are the people around you building for long term, or sprinting in circles?
Code, content, distribution—what will keep growing even when you stop?
#saas #buildinpublic
Distribution > Product
A great product without a distribution system is a waste. Slack is great, but Microsoft Teams won by leveraging their ecosystem.
Great founders focus on both: building a great product and a system to distribute it.
This chart is your reminder.
#SaaS #BuildInPublic
A great product without a distribution system is a waste. Slack is great, but Microsoft Teams won by leveraging their ecosystem.
Great founders focus on both: building a great product and a system to distribute it.
This chart is your reminder.
#SaaS #BuildInPublic
December 5, 2024 at 7:17 AM
Distribution > Product
A great product without a distribution system is a waste. Slack is great, but Microsoft Teams won by leveraging their ecosystem.
Great founders focus on both: building a great product and a system to distribute it.
This chart is your reminder.
#SaaS #BuildInPublic
A great product without a distribution system is a waste. Slack is great, but Microsoft Teams won by leveraging their ecosystem.
Great founders focus on both: building a great product and a system to distribute it.
This chart is your reminder.
#SaaS #BuildInPublic
Everyone should create their own starterpacks.
Not only for the growth hype.
It's a way to transfer trust and authority.
Not only for the growth hype.
It's a way to transfer trust and authority.
December 4, 2024 at 2:23 PM
Everyone should create their own starterpacks.
Not only for the growth hype.
It's a way to transfer trust and authority.
Not only for the growth hype.
It's a way to transfer trust and authority.
Having the right 10 people listen to you, is far more important than having everyone listen to you.
#saas #buildinpublic
#saas #buildinpublic
December 4, 2024 at 1:16 PM
Having the right 10 people listen to you, is far more important than having everyone listen to you.
#saas #buildinpublic
#saas #buildinpublic
Reposted by mariano martene 🧉
Created my 'Indie Hackers' starter pack! 📦
Do you build cool stuff on the web?
Here is how to get added 👇
👉 Share your best projects in replies
🔄 Like and Repost for visibility
go.bsky.app/URXcEKm
Do you build cool stuff on the web?
Here is how to get added 👇
👉 Share your best projects in replies
🔄 Like and Repost for visibility
go.bsky.app/URXcEKm
December 3, 2024 at 10:24 AM
Created my 'Indie Hackers' starter pack! 📦
Do you build cool stuff on the web?
Here is how to get added 👇
👉 Share your best projects in replies
🔄 Like and Repost for visibility
go.bsky.app/URXcEKm
Do you build cool stuff on the web?
Here is how to get added 👇
👉 Share your best projects in replies
🔄 Like and Repost for visibility
go.bsky.app/URXcEKm
Every other week, I send:
✅ 1 to 3 bite-sized case studies to grow your saas
✅ 1 to 3 curated resources from top-notch experts
Read by +1500 SaaS founders
The next issue? A 𝘆𝗲𝗮𝗿-𝗿𝗼𝘂𝗻𝗱 𝗰𝗼𝗺𝗽𝗶𝗹𝗮𝘁𝗶𝗼𝗻 of the best from 46 issues.
Don't miss it: saas-hq.com/subscribe/
#saas #buildinpublic
✅ 1 to 3 bite-sized case studies to grow your saas
✅ 1 to 3 curated resources from top-notch experts
Read by +1500 SaaS founders
The next issue? A 𝘆𝗲𝗮𝗿-𝗿𝗼𝘂𝗻𝗱 𝗰𝗼𝗺𝗽𝗶𝗹𝗮𝘁𝗶𝗼𝗻 of the best from 46 issues.
Don't miss it: saas-hq.com/subscribe/
#saas #buildinpublic
saas-HQ
Resources and bite-sized case studies to grow your SaaS
saas-hq.com
December 3, 2024 at 5:01 PM
Every other week, I send:
✅ 1 to 3 bite-sized case studies to grow your saas
✅ 1 to 3 curated resources from top-notch experts
Read by +1500 SaaS founders
The next issue? A 𝘆𝗲𝗮𝗿-𝗿𝗼𝘂𝗻𝗱 𝗰𝗼𝗺𝗽𝗶𝗹𝗮𝘁𝗶𝗼𝗻 of the best from 46 issues.
Don't miss it: saas-hq.com/subscribe/
#saas #buildinpublic
✅ 1 to 3 bite-sized case studies to grow your saas
✅ 1 to 3 curated resources from top-notch experts
Read by +1500 SaaS founders
The next issue? A 𝘆𝗲𝗮𝗿-𝗿𝗼𝘂𝗻𝗱 𝗰𝗼𝗺𝗽𝗶𝗹𝗮𝘁𝗶𝗼𝗻 of the best from 46 issues.
Don't miss it: saas-hq.com/subscribe/
#saas #buildinpublic
zuck’s got a lesson for all founders: see something working in a competitor? Just clone it, and deploy fast:
custom feeds → copied from #bluesky
stories → copied from Snapchat
reels → copied from TikTok
threads → copied from X/Twitter
AR filters → copied from Snapchat
#buildinpublic #meta
custom feeds → copied from #bluesky
stories → copied from Snapchat
reels → copied from TikTok
threads → copied from X/Twitter
AR filters → copied from Snapchat
#buildinpublic #meta
December 3, 2024 at 8:26 AM
zuck’s got a lesson for all founders: see something working in a competitor? Just clone it, and deploy fast:
custom feeds → copied from #bluesky
stories → copied from Snapchat
reels → copied from TikTok
threads → copied from X/Twitter
AR filters → copied from Snapchat
#buildinpublic #meta
custom feeds → copied from #bluesky
stories → copied from Snapchat
reels → copied from TikTok
threads → copied from X/Twitter
AR filters → copied from Snapchat
#buildinpublic #meta
Bluesky’s growth slowed from 2.6 to 1.4 users/sec. That’s still:
• 120K/day
• 846K/week
• 3.7M/month
Growth comes in waves—not a bad thing. It’s a sign of something bigger brewing.
Here’s why that matters and what Bluesky can do next. 🧵
#bluesky #bsky #buildinpublic #growth
• 120K/day
• 846K/week
• 3.7M/month
Growth comes in waves—not a bad thing. It’s a sign of something bigger brewing.
Here’s why that matters and what Bluesky can do next. 🧵
#bluesky #bsky #buildinpublic #growth
December 2, 2024 at 11:42 AM
Bluesky’s growth slowed from 2.6 to 1.4 users/sec. That’s still:
• 120K/day
• 846K/week
• 3.7M/month
Growth comes in waves—not a bad thing. It’s a sign of something bigger brewing.
Here’s why that matters and what Bluesky can do next. 🧵
#bluesky #bsky #buildinpublic #growth
• 120K/day
• 846K/week
• 3.7M/month
Growth comes in waves—not a bad thing. It’s a sign of something bigger brewing.
Here’s why that matters and what Bluesky can do next. 🧵
#bluesky #bsky #buildinpublic #growth
In case you missed it, our first SaaS Founders online meetup is happening tomorrow, Thursday, 29th November, at 5 PM London time!
If you're a SaaS founder—or even an aspiring one—comment below to join:
go.bsky.app/6Pgn5JM
#buildinpublic
If you're a SaaS founder—or even an aspiring one—comment below to join:
go.bsky.app/6Pgn5JM
#buildinpublic
November 29, 2024 at 2:32 PM
Everything went exactly as I planned 5 years ago.
Said no entrepreneur ever.
Said no entrepreneur ever.
November 29, 2024 at 1:11 PM
Everything went exactly as I planned 5 years ago.
Said no entrepreneur ever.
Said no entrepreneur ever.
Every SaaS founder should adopt the “3 - 6 rule”:
A simple rule of thumb to keep in mind:
→ If you don’t have any customer interest after 3 months, move on.
→ If you don’t have any paying customers after 6 months, move on.
thoughts?
#saas #buildinpublic
A simple rule of thumb to keep in mind:
→ If you don’t have any customer interest after 3 months, move on.
→ If you don’t have any paying customers after 6 months, move on.
thoughts?
#saas #buildinpublic
November 28, 2024 at 7:37 PM
Every SaaS founder should adopt the “3 - 6 rule”:
A simple rule of thumb to keep in mind:
→ If you don’t have any customer interest after 3 months, move on.
→ If you don’t have any paying customers after 6 months, move on.
thoughts?
#saas #buildinpublic
A simple rule of thumb to keep in mind:
→ If you don’t have any customer interest after 3 months, move on.
→ If you don’t have any paying customers after 6 months, move on.
thoughts?
#saas #buildinpublic