Shannon H, Ph.D.
@heyl0vely.bsky.social
🧠 Scientist-turned-marketer.
👩🏼💻Writing about health tech, AI, and messaging that doesn’t suck.
🌬️ Untangling jargon so ideas can breathe.
🔄 Still figuring it out.
👩🏼💻Writing about health tech, AI, and messaging that doesn’t suck.
🌬️ Untangling jargon so ideas can breathe.
🔄 Still figuring it out.
If brands had lab notebooks, every launch would end with: ‘Results: Inconclusive but intriguing.’ 😜 #marketingscience #labnotes
November 9, 2025 at 1:17 PM
If brands had lab notebooks, every launch would end with: ‘Results: Inconclusive but intriguing.’ 😜 #marketingscience #labnotes
Hypothesis: Adding metrics doesn’t make a story more credible. Test in progress... #marketingscience #labnotes
November 8, 2025 at 5:42 PM
Hypothesis: Adding metrics doesn’t make a story more credible. Test in progress... #marketingscience #labnotes
Me: I value transparency.
Also me: Writes “proprietary framework” in bold italics 🙃
#ShowMeYourMethods
Also me: Writes “proprietary framework” in bold italics 🙃
#ShowMeYourMethods
November 8, 2025 at 1:17 PM
Me: I value transparency.
Also me: Writes “proprietary framework” in bold italics 🙃
#ShowMeYourMethods
Also me: Writes “proprietary framework” in bold italics 🙃
#ShowMeYourMethods
November 7, 2025 at 5:42 PM
My brain: Stay curious.
Also my brain: Please, just let the data confirm my bias this one time.
#MethodIsTheMessage
Also my brain: Please, just let the data confirm my bias this one time.
#MethodIsTheMessage
November 7, 2025 at 1:17 PM
My brain: Stay curious.
Also my brain: Please, just let the data confirm my bias this one time.
#MethodIsTheMessage
Also my brain: Please, just let the data confirm my bias this one time.
#MethodIsTheMessage
🧪 The Scientific Method, but Make it Marketing
Step 1: Collect the data.
Step 2: Find a pattern that makes you look brilliant.
Step 3: Pretend it was the plan all along.
Honestly, that’s just adaptive storytelling. 😅
#MethodToTheMarket
Step 1: Collect the data.
Step 2: Find a pattern that makes you look brilliant.
Step 3: Pretend it was the plan all along.
Honestly, that’s just adaptive storytelling. 😅
#MethodToTheMarket
November 4, 2025 at 11:54 AM
🧪 The Scientific Method, but Make it Marketing
Step 1: Collect the data.
Step 2: Find a pattern that makes you look brilliant.
Step 3: Pretend it was the plan all along.
Honestly, that’s just adaptive storytelling. 😅
#MethodToTheMarket
Step 1: Collect the data.
Step 2: Find a pattern that makes you look brilliant.
Step 3: Pretend it was the plan all along.
Honestly, that’s just adaptive storytelling. 😅
#MethodToTheMarket
🧪 The Scientific Method, but Make It Marketing
Step 1: Form a hypothesis.
Step 2: Test it.
Step 3: Ignore the data because “it didn’t feel on-brand.”
#MethodToTheMarket
Step 1: Form a hypothesis.
Step 2: Test it.
Step 3: Ignore the data because “it didn’t feel on-brand.”
#MethodToTheMarket
November 4, 2025 at 9:10 AM
🧪 The Scientific Method, but Make It Marketing
Step 1: Form a hypothesis.
Step 2: Test it.
Step 3: Ignore the data because “it didn’t feel on-brand.”
#MethodToTheMarket
Step 1: Form a hypothesis.
Step 2: Test it.
Step 3: Ignore the data because “it didn’t feel on-brand.”
#MethodToTheMarket
People trust you more when they can see how you think. 🧠
In science, that’s the Methods section.
In marketing, it’s transparency.
ROI says what worked while transparency says “don’t worry, here’s how we didn’t fake it.” 👌 #scicom #trustbutverify #showmeyourmethods
In science, that’s the Methods section.
In marketing, it’s transparency.
ROI says what worked while transparency says “don’t worry, here’s how we didn’t fake it.” 👌 #scicom #trustbutverify #showmeyourmethods
November 4, 2025 at 2:00 AM
People trust you more when they can see how you think. 🧠
In science, that’s the Methods section.
In marketing, it’s transparency.
ROI says what worked while transparency says “don’t worry, here’s how we didn’t fake it.” 👌 #scicom #trustbutverify #showmeyourmethods
In science, that’s the Methods section.
In marketing, it’s transparency.
ROI says what worked while transparency says “don’t worry, here’s how we didn’t fake it.” 👌 #scicom #trustbutverify #showmeyourmethods
4/
What I love most is the tension:
Precision storytelling with real-world impact… OBSESSED.
It’s that tug-of-war that keeps the work interesting 🪢
What I love most is the tension:
Precision storytelling with real-world impact… OBSESSED.
It’s that tug-of-war that keeps the work interesting 🪢
August 9, 2025 at 3:57 PM
4/
What I love most is the tension:
Precision storytelling with real-world impact… OBSESSED.
It’s that tug-of-war that keeps the work interesting 🪢
What I love most is the tension:
Precision storytelling with real-world impact… OBSESSED.
It’s that tug-of-war that keeps the work interesting 🪢
3/
Before I got into marketing, I studied how sleep loss affects the brain.
Lots of back-and-forth between data and theory, lab and real life.
Now? I design messaging that helps bring a product’s value to life.
Same brain, different context.
Before I got into marketing, I studied how sleep loss affects the brain.
Lots of back-and-forth between data and theory, lab and real life.
Now? I design messaging that helps bring a product’s value to life.
Same brain, different context.
August 7, 2025 at 10:11 PM
3/
Before I got into marketing, I studied how sleep loss affects the brain.
Lots of back-and-forth between data and theory, lab and real life.
Now? I design messaging that helps bring a product’s value to life.
Same brain, different context.
Before I got into marketing, I studied how sleep loss affects the brain.
Lots of back-and-forth between data and theory, lab and real life.
Now? I design messaging that helps bring a product’s value to life.
Same brain, different context.
2/
That constant switching between micro and macro?
Weirdly satisfying.
That constant switching between micro and macro?
Weirdly satisfying.
August 7, 2025 at 10:08 PM
2/
That constant switching between micro and macro?
Weirdly satisfying.
That constant switching between micro and macro?
Weirdly satisfying.
🧵 1/
Product marketing is basically the zoom lens of tech.
One minute you’re editing the same positioning doc for the seventh time because alignment is a journey.
The next, you’re stepping way back to shape a message that makes sense to someone who’s never touched the product.
Product marketing is basically the zoom lens of tech.
One minute you’re editing the same positioning doc for the seventh time because alignment is a journey.
The next, you’re stepping way back to shape a message that makes sense to someone who’s never touched the product.
August 7, 2025 at 12:43 AM
🧵 1/
Product marketing is basically the zoom lens of tech.
One minute you’re editing the same positioning doc for the seventh time because alignment is a journey.
The next, you’re stepping way back to shape a message that makes sense to someone who’s never touched the product.
Product marketing is basically the zoom lens of tech.
One minute you’re editing the same positioning doc for the seventh time because alignment is a journey.
The next, you’re stepping way back to shape a message that makes sense to someone who’s never touched the product.
In my early product marketing days, I thought clear messaging meant tidy value props and strong verbs.
Felt smart. Sounded official.
But it didn’t always land.
(at least, not with the people who actually needed it)
Felt smart. Sounded official.
But it didn’t always land.
(at least, not with the people who actually needed it)
August 5, 2025 at 7:42 PM
In my early product marketing days, I thought clear messaging meant tidy value props and strong verbs.
Felt smart. Sounded official.
But it didn’t always land.
(at least, not with the people who actually needed it)
Felt smart. Sounded official.
But it didn’t always land.
(at least, not with the people who actually needed it)
Health tech loves to say it’s “patient-centric.”
But a lot of the messaging? Strategically vague.
I’ve done it too; writing what sounds right, not what’s useful.
It’s easy to write for alignment.
Harder to write for someone specific.
Still learning 👩🏼💻
But a lot of the messaging? Strategically vague.
I’ve done it too; writing what sounds right, not what’s useful.
It’s easy to write for alignment.
Harder to write for someone specific.
Still learning 👩🏼💻
August 5, 2025 at 2:09 AM
Health tech loves to say it’s “patient-centric.”
But a lot of the messaging? Strategically vague.
I’ve done it too; writing what sounds right, not what’s useful.
It’s easy to write for alignment.
Harder to write for someone specific.
Still learning 👩🏼💻
But a lot of the messaging? Strategically vague.
I’ve done it too; writing what sounds right, not what’s useful.
It’s easy to write for alignment.
Harder to write for someone specific.
Still learning 👩🏼💻
Your body sends signals.
But your brain reads them like a bad Google Translate.
Hunger? Boredom.
Fatigue? Stress.
Restless? Overstimmed.
“Listen to your body” is helpful until your brain scrambles the message.
More soon on why interoception is messy.
But your brain reads them like a bad Google Translate.
Hunger? Boredom.
Fatigue? Stress.
Restless? Overstimmed.
“Listen to your body” is helpful until your brain scrambles the message.
More soon on why interoception is messy.
August 3, 2025 at 8:31 PM
Your body sends signals.
But your brain reads them like a bad Google Translate.
Hunger? Boredom.
Fatigue? Stress.
Restless? Overstimmed.
“Listen to your body” is helpful until your brain scrambles the message.
More soon on why interoception is messy.
But your brain reads them like a bad Google Translate.
Hunger? Boredom.
Fatigue? Stress.
Restless? Overstimmed.
“Listen to your body” is helpful until your brain scrambles the message.
More soon on why interoception is messy.
We act like “listen to your body” is good advice.
But my body thinks 3am is snack time and 2pm is the perfect moment to clean, cook, fold laundry, and reorganize my entire life while forgetting to eat.
But my body thinks 3am is snack time and 2pm is the perfect moment to clean, cook, fold laundry, and reorganize my entire life while forgetting to eat.
August 3, 2025 at 12:59 PM
We act like “listen to your body” is good advice.
But my body thinks 3am is snack time and 2pm is the perfect moment to clean, cook, fold laundry, and reorganize my entire life while forgetting to eat.
But my body thinks 3am is snack time and 2pm is the perfect moment to clean, cook, fold laundry, and reorganize my entire life while forgetting to eat.
That feeling when the first note of a 90s theme song hits your limbic system like a freight train.
Nostalgia isn’t weakness. It’s memory, emotion, and reward activation working in stereo.
#scienceofnostalgia #thinkagainfriend
Nostalgia isn’t weakness. It’s memory, emotion, and reward activation working in stereo.
#scienceofnostalgia #thinkagainfriend
August 2, 2025 at 9:55 PM
That feeling when the first note of a 90s theme song hits your limbic system like a freight train.
Nostalgia isn’t weakness. It’s memory, emotion, and reward activation working in stereo.
#scienceofnostalgia #thinkagainfriend
Nostalgia isn’t weakness. It’s memory, emotion, and reward activation working in stereo.
#scienceofnostalgia #thinkagainfriend
Is there anyone else who can’t get enough of the AI videos of imagined mafia bosses to Gangsta’s Paradise??! *obsessively scrolls to next tiktok*
February 21, 2025 at 2:24 PM
Is there anyone else who can’t get enough of the AI videos of imagined mafia bosses to Gangsta’s Paradise??! *obsessively scrolls to next tiktok*
Found my new obsession - MAFS Australia. Love is Blind who?? Don’t know it 🤣
February 20, 2025 at 12:51 AM
Found my new obsession - MAFS Australia. Love is Blind who?? Don’t know it 🤣
Reposted by Shannon H, Ph.D.
perhaps a drawing doesn't always need to be something extremely innovative, envelope-pushing, technically revolutionary for your art style. perhaps it's enough that it's you.
February 17, 2025 at 6:02 AM
perhaps a drawing doesn't always need to be something extremely innovative, envelope-pushing, technically revolutionary for your art style. perhaps it's enough that it's you.
Me after going 0-3 in Marvel Rivals today 😭😭😭
February 17, 2025 at 8:39 PM
Me after going 0-3 in Marvel Rivals today 😭😭😭
One of my BIGGEST pet peeves is when someone uses the argument “well that’s how it’s been done historically” or something similar. As if society hasn’t consistently evolved through modifying previous laws, definitions, and norms… smh 🤦♀️
February 17, 2025 at 6:38 PM
One of my BIGGEST pet peeves is when someone uses the argument “well that’s how it’s been done historically” or something similar. As if society hasn’t consistently evolved through modifying previous laws, definitions, and norms… smh 🤦♀️
My cat, Lilith, living her best life #snowday #sundayfunday
February 16, 2025 at 2:35 PM
My cat, Lilith, living her best life #snowday #sundayfunday
Just when I thought this season of LIB US seemed to have a relatively “normal” cast, I then finish all 6 episodes … 🤦♀️
February 16, 2025 at 2:31 PM
Just when I thought this season of LIB US seemed to have a relatively “normal” cast, I then finish all 6 episodes … 🤦♀️
Everyone: “Not another season of Love is Blind already, I need a break!”
Me: 2am Friday as soon as Season 8 drops watching on my phone while feeding baby … lets gooooooo
Me: 2am Friday as soon as Season 8 drops watching on my phone while feeding baby … lets gooooooo
February 14, 2025 at 9:28 PM
Everyone: “Not another season of Love is Blind already, I need a break!”
Me: 2am Friday as soon as Season 8 drops watching on my phone while feeding baby … lets gooooooo
Me: 2am Friday as soon as Season 8 drops watching on my phone while feeding baby … lets gooooooo