Author | Lightnews

Forge & Spark @forgeandspark.bsky.social · 3d

Struggling with “what to post”? Here’s a framework we love:

FEEL = awareness
KNOW = conversion
BELIEVE = trust

Cover all three and your content plan is already strong.

From Content With Purpose by Shannon Emmerson—refined with new insights we use with clients today.

#ContentWithPurpose

Forge & Spark @forgeandspark.bsky.social · 4d

75% of our quick-start clients are values-aligned brands ✨
B Corps, nonprofits, impact-driven startups—we’re honoured to help tell their stories.
Building something meaningful? Let’s chat. 💛 💌 [email protected]

#ForgeAndSpark #BCorps #PurposeMarketing #ContentMarketing

1

Forge & Spark @forgeandspark.bsky.social · 5d

When a founder says, “I don’t know how to explain what we do,” we get excited ✨
Listening, finding the real story, and shaping your authentic voice—that’s our jam.

Need help explaining what you do? We’re here for you. 💛

#ContentStrategy #AuthenticMessaging #MarketingHelp #ForgeandSpark

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Forge & Spark @forgeandspark.bsky.social · 6d

Feeling stuck on what to post? You’re not alone!

Try this framework we use to rev up your content.
1️⃣ What does our brand need our audience to feel right now?
2️⃣ What do we want them to believe about us?
3️⃣ What do we need them to know, right now about us, our products, or services?

Forge & Spark @forgeandspark.bsky.social · 9d

Fall is a reminder that change is natural

It’s also the perfect moment to pause & ask:

Is your brand content rooted in what matters most?

At Forge & Spark & in our founder’s book Content With Purpose, we help brands ground their content in clarity & purpose—so it connects & creates real impact.

Forge & Spark @forgeandspark.bsky.social · 10d

Everyone loves a polished result. ✨

But the truth? The real magic happens in the messy middle: brainstorms, sticky notes, and late-day “what ifs” that sometimes spark the idea.

Behind every piece of content is a team of humans bringing care and intention. Messy? Sometimes. Worth it? Always. 🌱

Forge & Spark @forgeandspark.bsky.social · 11d

Purpose-driven marketing is a long game—and we’re here for it. 🚀
Not just the launch. Not just the quick fix.
We’re here for the pivots, growth spurts + mission deepens. Because authentic brands aren’t built overnight. They’re built over time with consistent, values-aligned communication✨

Forge & Spark @forgeandspark.bsky.social · 17d

When your brand messaging really lands…
It’s like your who, what, and why are all singing in harmony. 🎯

That harmony builds clarity, consistency, and connection—not just for one campaign, but across everything you put out there.

Feeling off-key? We can help you tune it up.

#AuthenticBranding

Forge & Spark @forgeandspark.bsky.social · 18d

Hot take 🔥: The best marketing doesn’t feel like marketing.
It feels like a real convo with someone who gets you.

At Forge & Spark, we build marketing that’s:
✨ Human
✨ Authentic
✨ Values-aligned

No pushy tactics. No fake urgency.

How do you make sure your marketing still feels like you?

Forge & Spark @forgeandspark.bsky.social · 18d

That feeling when you do work you love, for someone who truly gets it ✨
Just wrapped a content audit + launch plan with Labhrás Quigley from The ABE Project. Working together was pure collaborative joy.
This is why we do what we do 💛 Can't wait to see ABE's important work reach the world.

Forge & Spark @forgeandspark.bsky.social · 25d

✨Client Words We Treasure✨

Branding and content design isn’t just about colour palettes and logos—it’s about trust, collaboration, and creating space for bold ideas to come to life. Lara Kroeker brought all of that (and more) to Lumisphere’s branding sprint.
forgeandspark.com/portfolio...

Forge & Spark @forgeandspark.bsky.social · 26d

Your real edge? Authenticity.
Not templates. Not hacks. Not copy-paste “best practices.”
New Guide: How to Speak Up and Sound Like Yourself (Even in Business) 👉https://forgeandspark.com/how-to-sound-like-yourself-in-business-content/

#ForgeAndSpark #BrandVoice #BusinessBranding

Forge & Spark @forgeandspark.bsky.social · 26d

ChatGPT: 700M weekly active users (WindowsCentral, 2025).
Global trust in AI-generated content? Just 53% (Edelman, 2024).

Scale isn’t enough. Trust is what matters. 🌱

👉 Full article: forgeandspark.com/how-to-us...

#AI #Authenticity #ContentWithPurpose #BrandMessaging #Trust

Forge & Spark @forgeandspark.bsky.social · Oct 3

We're not just a content agency. We're your values-aligned team that actually gets why integrity and authenticity matter in business. When we say we work with purpose-driven brands, we mean it.

If this resonates with you, let us know! How do you make sure your marketing reflects your values?

Forge & Spark @forgeandspark.bsky.social · Sep 25

The future of content isn’t people vs. AI.
It’s people vs. people with AI.

The brands that will stand out? The ones who stay true to values, share stories, connect with integrity—and use AI to amplify what matters. 🌱

Content with purpose is more vital than ever.

#Authenticity #AI

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Forge & Spark @forgeandspark.bsky.social · Sep 24

What 18 months of partnership looks like: a snapshot of our work with @digibc.bsky.social.
Read more on our website:
forgeandspark.com/portfolio/fr...

Forge & Spark @forgeandspark.bsky.social · Sep 22

AI can write fast. But it can’t replace your purpose or your perspective.

If you’re worried about generic content, the answer isn’t avoiding AI—it’s defining your voice & rules for using it with integrity.

That’s what our Foundational Messaging Sprint helps you do: forgeandspark.com/product/b...

Forge & Spark @forgeandspark.bsky.social · Sep 19

Marketers! Ever read back something you wrote and think: “…ick, that doesn’t sound like us”? We’ve been there too. The good news is that it’s easy to get back to sounding like you.

Check out our latest guide to finding your voice again in 5 simple steps 👉 forgeandspark.com/how-to-so...

Forge & Spark @forgeandspark.bsky.social · Sep 18

Does your feed feel noisier these days?
By 2025, experts predict up to 90% of online content could be AI-made.

Result: sameness, spam & captions that could belong to anyone.

The good news? Your voice, values & perspective still matter.

Here’s how to stay authentic: forgeandspark.com/how-to-us...

Forge & Spark @forgeandspark.bsky.social · Sep 17

That moment when a client goes from "I have no clue what to post" to "I know exactly what to create and when"🎯
This transformation happens when you combine strategic market intelligence with actionable content planning.
No more blank page paralysis. Ready to move from overwhelm to strategic action?

Forge & Spark @forgeandspark.bsky.social · Sep 16

Running a purpose-led brand? You’re juggling the mission, the message & the metrics—while trying to keep your integrity intact AND to sound human through it all.
When who you are, what you offer, and why it matters align, that’s when your content clicks.

We help brands find that sweet spot.

Forge & Spark @forgeandspark.bsky.social · Sep 15

We don’t chase numbers for numbers’ sake, but we do love seeing purpose-led content connect and perform!

Since teaming up with DigiBC last year, we’ve achieved some excellent results through thoughtful storytelling and consistent collaboration.

Read more: forgeandspark.com/portfolio...

Forge & Spark @forgeandspark.bsky.social · Sep 12

We’ve been collab’ing with DigiBC since 2024, supporting their mission to uplift BC’s creative technology sector.

Surfacing stories that spotlight BC’s amazing homegrown video game, animation, VFX and XR sectors has been an amazing ride: forgeandspark.com/portfolio...

Forge & Spark @forgeandspark.bsky.social · Aug 21

Branding and content design isn’t just about colour palettes & logos—it’s about trust, collaboration, and creating space for bold ideas to come to life. Lara, our incredible VP of Creative Strategy, brought all of that to Lumisphere’s branding sprint.

Forge & Spark @forgeandspark.bsky.social · Aug 14

If you feel overwhelmed by content planning, hoo boy, you’re not alone.

From defining your goals to filling in your calendar and checking your progress, *this* is your roadmap to efficiently creating meaningful brand content.

Full breakdown: forgeandspark.com/how-to-cr...