Sarah Winters
@escmum.bsky.social
Founder and CEO of Content Design London
Cat person with a dog. (And a cat, horse, hamster and fish.)
Really hoping this takes over from the other place.
Cat person with a dog. (And a cat, horse, hamster and fish.)
Really hoping this takes over from the other place.
Pinned
Sarah Winters
@escmum.bsky.social
· Jun 12
Sort out your content before AI does
We work with organisations, big and small, to transform their content and help them succeed.
contentdesign.london
With my usual grace and flair for words:
“Crap in, crap out.”
Get your content in order before AI mushes it all up.
New blog post by me. contentdesign.london/blog/sort-ou...
“Crap in, crap out.”
Get your content in order before AI mushes it all up.
New blog post by me. contentdesign.london/blog/sort-ou...
Reposted by Sarah Winters
Michelle O'Connor and Ellen Boyle are making digital content accessible for everyone. Learn what Access:Given taught them and why small content choices matter.
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
5 minutes with Michelle O’Connor and Ellen Boyle, organisers of Access:Given
We work with organisations, big and small, to transform their content and help them succeed.
buff.ly
November 14, 2025 at 5:43 PM
Michelle O'Connor and Ellen Boyle are making digital content accessible for everyone. Learn what Access:Given taught them and why small content choices matter.
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
Reposted by Sarah Winters
New to content design? Start with Fundamentals.
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
November 14, 2025 at 11:27 AM
New to content design? Start with Fundamentals.
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
Reposted by Sarah Winters
Final places: 2-day GenAI course starts Wednesday
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
November 10, 2025 at 8:30 AM
Final places: 2-day GenAI course starts Wednesday
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
Right, I need help here. Been waiting an hour and a half for a medical appointment. We all know as soon as I go to the loo, they’ll call me. Is it worth the risk?
November 7, 2025 at 6:00 PM
Right, I need help here. Been waiting an hour and a half for a medical appointment. We all know as soon as I go to the loo, they’ll call me. Is it worth the risk?
Reposted by Sarah Winters
Rich Prowse, our Director of Practice, spoke at Digital Leaders' AI Week about why content teams are essential for getting value from GenAI and how to avoid costly mistakes.
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
AI Week 2025
A Talk by Rich Prowse
buff.ly
November 7, 2025 at 5:43 PM
Rich Prowse, our Director of Practice, spoke at Digital Leaders' AI Week about why content teams are essential for getting value from GenAI and how to avoid costly mistakes.
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
Reposted by Sarah Winters
A clear path for content careers.
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
Courses start January 2026
Get early bird pricing until 28 November 2025.
buff.ly
October 21, 2025 at 9:02 AM
A clear path for content careers.
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
Reposted by Sarah Winters
Today, we're launching Transforming Public Services for a Modern Wales. This report sets out a clear path for the next Welsh Government to move beyond short-term fixes and deliver better, human-centred services.
#DigitalWales #PublicServiceReform
#DigitalWales #PublicServiceReform
October 10, 2025 at 1:05 PM
Today, we're launching Transforming Public Services for a Modern Wales. This report sets out a clear path for the next Welsh Government to move beyond short-term fixes and deliver better, human-centred services.
#DigitalWales #PublicServiceReform
#DigitalWales #PublicServiceReform
Yesterday, I went to the gym at lunch. First time I’ve lifted weights in years. Then I sat at my desk for 4 hours.
I am so paying for it today. 🤣
I am so paying for it today. 🤣
October 3, 2025 at 1:22 PM
Yesterday, I went to the gym at lunch. First time I’ve lifted weights in years. Then I sat at my desk for 4 hours.
I am so paying for it today. 🤣
I am so paying for it today. 🤣
Hello.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
September 18, 2025 at 11:07 AM
Hello.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
My co-worker today.
September 15, 2025 at 8:11 AM
My co-worker today.
At dog agility training. Lottie (huge, fluffy black puppy thing - not sure of breed), took the jump, ran through the tunnel, scampered off to the next field, jumped the barbed wire, sloshed through the swamp ditch and then came back.
8/10. Would watch again purely for the owner’s reaction.
8/10. Would watch again purely for the owner’s reaction.
September 2, 2025 at 6:22 PM
At dog agility training. Lottie (huge, fluffy black puppy thing - not sure of breed), took the jump, ran through the tunnel, scampered off to the next field, jumped the barbed wire, sloshed through the swamp ditch and then came back.
8/10. Would watch again purely for the owner’s reaction.
8/10. Would watch again purely for the owner’s reaction.
The UK Government will send a test alert to mobile phones on Sunday. This is how to switch it off: www.gov.uk/alerts/optin...
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Opting out of emergency alerts
Opting out of emergency alerts
www.gov.uk
September 1, 2025 at 3:50 PM
The UK Government will send a test alert to mobile phones on Sunday. This is how to switch it off: www.gov.uk/alerts/optin...
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Today, I had cuddles from a horse.
Today is a very good day.
Today is a very good day.
August 30, 2025 at 12:47 PM
Today, I had cuddles from a horse.
Today is a very good day.
Today is a very good day.
We have some of the most amazing, beautiful, supportive people in this industry. People who are ready to chat and be there even when you don’t think you need them (but apparently do). I feel so grateful and blessed.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.
August 20, 2025 at 10:15 PM
We have some of the most amazing, beautiful, supportive people in this industry. People who are ready to chat and be there even when you don’t think you need them (but apparently do). I feel so grateful and blessed.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.
Here, have a pic of flowers from my garden. I don’t usually grow flowers. Just food.
I will now be growing both.
I will now be growing both.
August 16, 2025 at 8:02 PM
Here, have a pic of flowers from my garden. I don’t usually grow flowers. Just food.
I will now be growing both.
I will now be growing both.
Reposted by Sarah Winters
Our new Content Design Academy is a career-long learning programme that supports you as you develop from hands-on practitioner to strategic leader.
Take courses individually or as part of a complete programme.
Download the brochure to find out more:
buff.ly/suc4Hhf
Take courses individually or as part of a complete programme.
Download the brochure to find out more:
buff.ly/suc4Hhf
buff.ly
August 13, 2025 at 8:02 AM
Our new Content Design Academy is a career-long learning programme that supports you as you develop from hands-on practitioner to strategic leader.
Take courses individually or as part of a complete programme.
Download the brochure to find out more:
buff.ly/suc4Hhf
Take courses individually or as part of a complete programme.
Download the brochure to find out more:
buff.ly/suc4Hhf
Reposted by Sarah Winters
Early bird prices for the Autumn Academy end in 10 days!
Join the Academy and find out more on our website:
buff.ly/pg2pCuW
If you have any questions about which course is right for you contact our friendly Learning team: [email protected]
Join the Academy and find out more on our website:
buff.ly/pg2pCuW
If you have any questions about which course is right for you contact our friendly Learning team: [email protected]
August 12, 2025 at 9:30 AM
Early bird prices for the Autumn Academy end in 10 days!
Join the Academy and find out more on our website:
buff.ly/pg2pCuW
If you have any questions about which course is right for you contact our friendly Learning team: [email protected]
Join the Academy and find out more on our website:
buff.ly/pg2pCuW
If you have any questions about which course is right for you contact our friendly Learning team: [email protected]
Reposted by Sarah Winters
Imagine if, instead of war memorials, in every town and village, there was a memorial to all the victims of domestic violence from that place.
"One of the reasons the epidemic of violence against women is so unacknowledged is because cases like these are talked about individually, and often treated as though they are shocking aberrations rather than part of a pervasive pattern that operates at all levels of society."
The problem is far bigger than Jeffrey Epstein | Rebecca Solnit
Treating the scandal as an aberration misunderstands the global epidemic of violence against women
www.theguardian.com
August 3, 2025 at 5:29 PM
Imagine if, instead of war memorials, in every town and village, there was a memorial to all the victims of domestic violence from that place.
Okay team. We are on this. We’ve got this. We’re not shying away from this.
Our take on GenAI. And we’ll have none of the glittery hype, thanks very much. Just what we’re going to do.
Our take on GenAI. And we’ll have none of the glittery hype, thanks very much. Just what we’re going to do.
Our founder, Sarah Winters cuts through the GenAI hype, confronting the hard truths and delivering practical guidance for content practitioners who need to work with these tools right now ...
Read the new blog post:
buff.ly/IEPWbqA
Read the new blog post:
buff.ly/IEPWbqA
We need to talk about GenAI
We work with organisations, big and small, to transform their content and help them succeed.
buff.ly
July 22, 2025 at 1:41 PM
Okay team. We are on this. We’ve got this. We’re not shying away from this.
Our take on GenAI. And we’ll have none of the glittery hype, thanks very much. Just what we’re going to do.
Our take on GenAI. And we’ll have none of the glittery hype, thanks very much. Just what we’re going to do.
Just picked up my phone to call my dog.
How’s your morning going?
How’s your morning going?
July 17, 2025 at 9:34 AM
Just picked up my phone to call my dog.
How’s your morning going?
How’s your morning going?
Spent several hours yesterday without internet. No wifi, 3/4g - nothing.
Was so strange.
Thought I’d cook: all recipes in the cloud.
Music and audio books, in the cloud.
Ways to communicate mostly need internet here, the reception is rubbish.
Today I will be analogue-ing my life.
Was so strange.
Thought I’d cook: all recipes in the cloud.
Music and audio books, in the cloud.
Ways to communicate mostly need internet here, the reception is rubbish.
Today I will be analogue-ing my life.
July 5, 2025 at 9:35 AM
Spent several hours yesterday without internet. No wifi, 3/4g - nothing.
Was so strange.
Thought I’d cook: all recipes in the cloud.
Music and audio books, in the cloud.
Ways to communicate mostly need internet here, the reception is rubbish.
Today I will be analogue-ing my life.
Was so strange.
Thought I’d cook: all recipes in the cloud.
Music and audio books, in the cloud.
Ways to communicate mostly need internet here, the reception is rubbish.
Today I will be analogue-ing my life.
Come to mine for a meeting. Leave with vegetables.
No-one gets to leave without vegetables. It’s now non-negotiable. Spinach, anyone?
No-one gets to leave without vegetables. It’s now non-negotiable. Spinach, anyone?
Coming away from a @contentdesign.london board meeting with @escmum.bsky.social with a handful of homegrown goodies 😃 🥗 🫘 🌿
July 3, 2025 at 1:56 PM
Come to mine for a meeting. Leave with vegetables.
No-one gets to leave without vegetables. It’s now non-negotiable. Spinach, anyone?
No-one gets to leave without vegetables. It’s now non-negotiable. Spinach, anyone?
Reposted by Sarah Winters
Love this from @beeps.gay! Always good to try and understand the background before jumping to conclusions.
★ New blog post: The (not quite new) GOV.UK brand
The refreshed GOV.UK logo and brand design has launched today. Here's some background on it, from my perspective working on it.
https://beeps.website/blog/2025-06-25-the-not-quite-new-govuk-brand/
The refreshed GOV.UK logo and brand design has launched today. Here's some background on it, from my perspective working on it.
https://beeps.website/blog/2025-06-25-the-not-quite-new-govuk-brand/
The (not quite new) GOV.UK brand
A little behind the scenes from a gear in the machine.
beeps.website
June 25, 2025 at 5:29 PM
Love this from @beeps.gay! Always good to try and understand the background before jumping to conclusions.
Fighting with tech since 7am and an hour and a half on the phone to Vodafone. Think a post-work walk is in order. Poppies or beach walk? Frazzled brain can’t decide.
June 24, 2025 at 12:46 PM
Fighting with tech since 7am and an hour and a half on the phone to Vodafone. Think a post-work walk is in order. Poppies or beach walk? Frazzled brain can’t decide.
My dog has 3 clean, large, filled water bowls in my small house. Really, it’s not far for her to get water.
She’s drinking out of my glass currently.
She’s drinking out of my glass currently.
June 18, 2025 at 5:06 PM
My dog has 3 clean, large, filled water bowls in my small house. Really, it’s not far for her to get water.
She’s drinking out of my glass currently.
She’s drinking out of my glass currently.