Dennis Shiao
@dshiao.bsky.social
Founder of B2B marketing agency Attention Retention 👉 https://attention-retention.com/
"Social media" is rarely social these days. How about this for a more proper term:
Scroll-infinite, lean-back, addictive, ALGORITHMIC media
Scroll-infinite, lean-back, addictive, ALGORITHMIC media
November 25, 2025 at 3:23 PM
"Social media" is rarely social these days. How about this for a more proper term:
Scroll-infinite, lean-back, addictive, ALGORITHMIC media
Scroll-infinite, lean-back, addictive, ALGORITHMIC media
Analogy:
People are sheets of paper flying in the wind. They might fly together (connect) or just miss each other. A paper airplane might take shape and fly across the globe.
As a community builder you’re not air traffic control. You simply create the wind.
dshiao.medium.com/when-the-win...
People are sheets of paper flying in the wind. They might fly together (connect) or just miss each other. A paper airplane might take shape and fly across the globe.
As a community builder you’re not air traffic control. You simply create the wind.
dshiao.medium.com/when-the-win...
When The Wind Blows, The Community Grows
In 2015 I went to Meetup.com and launched the San Mateo B2B Bloggers Meetup. Talk about niche: I might have been the only B2B blogger in…
dshiao.medium.com
November 24, 2025 at 2:20 PM
Analogy:
People are sheets of paper flying in the wind. They might fly together (connect) or just miss each other. A paper airplane might take shape and fly across the globe.
As a community builder you’re not air traffic control. You simply create the wind.
dshiao.medium.com/when-the-win...
People are sheets of paper flying in the wind. They might fly together (connect) or just miss each other. A paper airplane might take shape and fly across the globe.
As a community builder you’re not air traffic control. You simply create the wind.
dshiao.medium.com/when-the-win...
"When you consistently spot patterns before your audience does, something shifts in how they perceive you.
You’re not telling them what they should think. You’re helping them see what they couldn’t see alone."
encore360.com/the-pattern-...
You’re not telling them what they should think. You’re helping them see what they couldn’t see alone."
encore360.com/the-pattern-...
The Pattern Recognition Game: Your Job Isn't to Know More, It's to See the Pattern Earlier
Start looking for patterns. Your audience is waiting for someone to connect the dots.
encore360.com
November 5, 2025 at 5:16 AM
"When you consistently spot patterns before your audience does, something shifts in how they perceive you.
You’re not telling them what they should think. You’re helping them see what they couldn’t see alone."
encore360.com/the-pattern-...
You’re not telling them what they should think. You’re helping them see what they couldn’t see alone."
encore360.com/the-pattern-...
With rigged poker schemes in the news, I decided to go a different direction in my "Content Corner" newsletter.
I compared poker to marketing 🤓
Read the issue: us16.campaign-archive.com?u=016564b34d...
I compared poker to marketing 🤓
Read the issue: us16.campaign-archive.com?u=016564b34d...
October 26, 2025 at 3:19 PM
With rigged poker schemes in the news, I decided to go a different direction in my "Content Corner" newsletter.
I compared poker to marketing 🤓
Read the issue: us16.campaign-archive.com?u=016564b34d...
I compared poker to marketing 🤓
Read the issue: us16.campaign-archive.com?u=016564b34d...
Excellent video from
@wttw.bsky.social on the history of Chicago foods.
From the Chicago hot dog to deep dish pizza, from Italian beef to the Jibarito, watching this might make you hungry.
www.wttw.com/chicago-stor...
@wttw.bsky.social on the history of Chicago foods.
From the Chicago hot dog to deep dish pizza, from Italian beef to the Jibarito, watching this might make you hungry.
www.wttw.com/chicago-stor...
Video | Iconic Foods | Chicago Stories | WTTW Chicago
Visitors to the Windy City quickly discover what the locals already know: Chicago ranks among the world's great food cities, with varied and distinctive flavors across the neighborhoods. In this episo...
www.wttw.com
October 19, 2025 at 3:03 PM
Excellent video from
@wttw.bsky.social on the history of Chicago foods.
From the Chicago hot dog to deep dish pizza, from Italian beef to the Jibarito, watching this might make you hungry.
www.wttw.com/chicago-stor...
@wttw.bsky.social on the history of Chicago foods.
From the Chicago hot dog to deep dish pizza, from Italian beef to the Jibarito, watching this might make you hungry.
www.wttw.com/chicago-stor...
The lack of “legacy network overhang” makes Netflix the King of Streaming. My post at Medium: dshiao.medium.com/why-netflix-...
Why Netflix Won The Streaming Wars (From A Gen Xer)
TL;DR The lack of “legacy network overhang” makes Netflix the King of Streaming.
dshiao.medium.com
October 18, 2025 at 2:50 PM
The lack of “legacy network overhang” makes Netflix the King of Streaming. My post at Medium: dshiao.medium.com/why-netflix-...
The "Content Corner" newsletter: every Sunday I share one thought, one marketing-related article and one general-interest article.
Subscribe today, get your first issue tomorrow: us16.campaign-archive.com/home/?u=0165...
Subscribe today, get your first issue tomorrow: us16.campaign-archive.com/home/?u=0165...
October 18, 2025 at 2:49 PM
The "Content Corner" newsletter: every Sunday I share one thought, one marketing-related article and one general-interest article.
Subscribe today, get your first issue tomorrow: us16.campaign-archive.com/home/?u=0165...
Subscribe today, get your first issue tomorrow: us16.campaign-archive.com/home/?u=0165...
My "Content Corner" newsletter is back!
Comes out every Sunday (tomorrow). Read past issues and subscribe here:
us16.campaign-archive.com/home/?u=0165...
Comes out every Sunday (tomorrow). Read past issues and subscribe here:
us16.campaign-archive.com/home/?u=0165...
August 23, 2025 at 11:43 PM
My "Content Corner" newsletter is back!
Comes out every Sunday (tomorrow). Read past issues and subscribe here:
us16.campaign-archive.com/home/?u=0165...
Comes out every Sunday (tomorrow). Read past issues and subscribe here:
us16.campaign-archive.com/home/?u=0165...
TL;DR SEO changes. LLM changes. But trust is a constant. So focus your marketing on building trust.
(Note: with two references to articles by @robertrose.me 👋)
(Note: with two references to articles by @robertrose.me 👋)
How My Search For an HDTV Predicted How We’ll Engage With Brands Going Forward
My last TV was a trusty Sharp that lasted 16 years without any issues. I watched a lot of sports on that TV 😎
dshiao.medium.com
May 8, 2025 at 1:05 AM
TL;DR SEO changes. LLM changes. But trust is a constant. So focus your marketing on building trust.
(Note: with two references to articles by @robertrose.me 👋)
(Note: with two references to articles by @robertrose.me 👋)
They were up by so much, Coach couldn't see the score
April 9, 2025 at 4:18 AM
They were up by so much, Coach couldn't see the score
Not to self: don’t rear-end this bus
April 4, 2025 at 3:38 PM
Not to self: don’t rear-end this bus
AI agents can now navigate websites on their own.
When prompted with:
"Verify you are human"
Are they forced to lie? Or do they convince themselves that they are human?
When prompted with:
"Verify you are human"
Are they forced to lie? Or do they convince themselves that they are human?
April 3, 2025 at 12:52 PM
AI agents can now navigate websites on their own.
When prompted with:
"Verify you are human"
Are they forced to lie? Or do they convince themselves that they are human?
When prompted with:
"Verify you are human"
Are they forced to lie? Or do they convince themselves that they are human?
Complete this sentence
April 2, 2025 at 2:20 PM
Complete this sentence
Photo of a blue sky on Bluesky
March 22, 2025 at 3:41 PM
Photo of a blue sky on Bluesky
... Rice Presses Charges
March 19, 2025 at 12:56 PM
... Rice Presses Charges
Brendan was a high school classmate of mine.
He organized a "Students For Peace" group and I attended the meetings.
Brendan's life -- and his final act -- are poignantly captured in this wonderful piece by @danbarry58.bsky.social for @nytimes.com 👇
He organized a "Students For Peace" group and I attended the meetings.
Brendan's life -- and his final act -- are poignantly captured in this wonderful piece by @danbarry58.bsky.social for @nytimes.com 👇
His Death Was Interrupted, Just as He Had Planned (Gift Article)
Brendan Costello’s family was bracing for goodbyes. But he had one last wish.
www.nytimes.com
March 17, 2025 at 2:10 PM
Brendan was a high school classmate of mine.
He organized a "Students For Peace" group and I attended the meetings.
Brendan's life -- and his final act -- are poignantly captured in this wonderful piece by @danbarry58.bsky.social for @nytimes.com 👇
He organized a "Students For Peace" group and I attended the meetings.
Brendan's life -- and his final act -- are poignantly captured in this wonderful piece by @danbarry58.bsky.social for @nytimes.com 👇
I like the example of using AI to write subheads for your draft - use this to see if your article has a good, logical flow.
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.
contentmarketinginstitute.com
March 15, 2025 at 12:03 PM
I like the example of using AI to write subheads for your draft - use this to see if your article has a good, logical flow.
Their email marketing is in English, but their unsubscribe reasons are in French.
March 4, 2025 at 7:11 PM
Their email marketing is in English, but their unsubscribe reasons are in French.
Neat idea - curated lists of events from "It Listers"
Eventbrite launches "It Lists" to highlight top Chicago events
The new features roll out Tuesday.
www.axios.com
March 4, 2025 at 1:44 PM
Neat idea - curated lists of events from "It Listers"
March 3, 2025 at 2:02 PM