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Daniel Ruiz-Isasi

@danielruizisasi.bsky.social

110 followers 96 following 260 posts

Development Product Owner at USAA Certified Project Manager | SAFe® Product Owner & Agile Leader | Delivering CX-Informed Product Strategies That Connect People, Processes, & Purpose #CX #UX #Agile LinkedIn: https://www.linkedin.com/in/danielruizisasi

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · Dec 27

My goal is to equip leaders and professionals with actionable strategies and insights to create CX-informed product solutions that connect people, processes, and purpose. My content tackles challenges, fosters innovation, enhances engagement, and drives results in today’s rapidly evolving world.

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · Jun 2

JPMorgan’s new branches feel more like lounges than banks.
No lines. No counters. Just truffles and lighting that whispers, “You belong here.”

It’s not about money.
It’s about how money feels.
And design tells that story first.

#UXDesign #CustomerExperience #UX

JPMorgan Chase is heading upmarket to woo America’s millionaires | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

J.P. Morgan just added truffles to the teller line… Experience sells more than exclusivity The bank is redesigning select branches. Think “living room” meets luxury lobby. It’s a move to court ultr...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · Jun 1

Design isn’t neutral.
Every field. Every dropdown. Every login.

Design with Pride means:
→ Real options
→ Thoughtful forms
→ Avatars with intention

Inclusion isn’t cosmetic. It’s functional.
Build like everyone’s already in the room.

#DesignWithPride #UX #PrideMonth

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · Jun 1

Florida’s hurricane season starts now.
The storms are stronger. Our safety net isn’t.

☑ #NOAA staffing is down
☑ Weather balloon launches dropped 17%
☑ Forecast delays could cost lives

Infrastructure cuts don’t just affect data.
They affect decisions.

#HurricaneSeason #CommunitySafety

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 31

Lilly’s $1B SiteOne deal isn’t just pharma strategy.
It’s a bet on pain relief that doesn’t risk addiction.

☑ Targets pain at the nerve level
☑ Avoids sedation or dependency
☑ Builds momentum after Vertex’s win

Relief should feel like progress.

#PainManagement #UX

Lilly to buy pain drug developer SiteOne, challenging Vertex | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Lilly just bet $1B on better pain relief… Opioids aren’t the only option Eli Lilly and Company is acquiring SiteOne Therapeutics, Inc. The target? A non-opioid pain drug in trials. Pain relief has ...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 31

Starship’s 9th test flight reused a Super Heavy booster.
It didn’t land. But it taught them plenty.

☑ Reuse cuts costs, grows reach
☑ Failure gives real data
☑ Progress is persistence

The path to Mars isn’t perfect. It’s iterative.

#Innovation #SpaceX #UX

Starship Flight 9: Super Heavy reused, but ship fails re-entry - Research… | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Reusable rockets are the future. Failure is a step toward success. SpaceX’s ninth Starship test flight marked the first reuse of a Super Heavy booster. Despite the booster and upper stage being lost...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 30

#Chevron is cutting 800 roles in Texas.

The headline is the number.
The story is how it’s handled.

☑ Community impact goes beyond payroll
☑ Process defines how people remember it
☑ Trust depends on how exits are designed

Experience is what lasts.

#UX #EX #CX

Chevron to cut 200 jobs in Texas | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Chevron just announced 800 Texas layoffs… Experience is what people remember Chevron is cutting 800 roles in Midland County. It’s part of a broader global workforce reduction. The headlines talk nu...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 30

#Salesforce is spending $8B on AI—but it’s not just about the AI.

It’s about the data.

No matter how smart the model is, it’s useless without clean, connected info behind it. #Informatica gives Salesforce the plumbing.

Smart #AI starts with smart infrastructure.

#AIIntegration #DataOps #UX

Salesforce Signs Definitive Agreement to Acquire Informatica | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Salesforce bets $8B on AI’s next frontier… Data isn’t just fuel. It’s the engine. Salesforce has signed a definitive agreement to acquire Informatica for approximately $8 billion. This move aims to ...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 29

2,600+ #DEI roles have vanished.

But the user experience didn’t.

Fewer advocates means more gaps.
Design still happens. So does exclusion.

If you own #CX, you own inclusion.
The question is: who’s helping you listen?

#UX #InclusionMatters

Corporate America's retreat from DEI has eliminated thousands of jobs | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Thousands of DEI roles are gone. But the user experience is still here. Over 2,600 DEI positions have been eliminated since 2023. Some were in federal agencies. Others in major corporations. The rea...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 28

#Southwest just bagged its own brand.

“Bags fly free” ends May 28.
Now it’s $35 to start, $45 for the second.

This isn’t just a price shift.
It’s a trust shift.

Design choices echo.
When predictability fades, friction speaks louder.

#UXDesign #TrustByDesign

Southwest Airlines will start charging $35 for a checked bag tomorrow | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Southwest just grounded its best perk… Trust takes years. Fees take seconds. Southwest Airlines is ending “bags fly free.” Starting May 28, your suitcase costs extra. It’s not just a bag fee. It’s...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 28

To the 2025 USAA interns: Welcome!

This isn’t just a role. It’s your first stake in something bigger.

You’re stepping into a culture where purpose leads, support is real, and every perspective makes the work stronger.

Grow loud. Stay curious. You belong here.

#Internship2025 #USAA

#internship2025 #usaa #usaaemployee #careerdevelopment #militarycommunity… | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

The start of an internship might seem like a small step, but for many, it’s the first real invitation to shape something bigger than themselves. To the 2025 intern class at USAA: Welcome! You’re step...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 28

UX didn’t vanish. We just stopped fighting for it.

☑ Experience isn’t a checklist.
☑ Wireframes aren’t outcomes.
☑ Speed shouldn’t outrun strategy.

The real fix? Courage.
To ask better questions.
To protect the “why.”
To stop mistaking tickets for impact.

#UX #ProductStrategy

We Built UX. We Broke UX. And Now We Have to Fix it! | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

We didn’t just break UX. We let it get sidelined. Dan Maccarone’s piece is worth your time. But the fix isn’t more tools. It’s more courage. User experience was never supposed to be a checklist. Not...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 27

Factories are hiring. Workers aren’t biting.

Nearly 500K jobs sit empty.
It’s not just about bringing them back.
It’s about making them worth taking.

☑ Safety isn’t a perk. It’s a baseline.
☑ Wages must compete with tech, not nostalgia.
☑ Good design starts with job design.

#FutureOfWork #UX

Why aren't Americans filling the manufacturing jobs we already have? | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Factories are hiring. Americans aren’t applying… The jobs are back. The workers aren’t. U.S. manufacturing has nearly 500,000 unfilled jobs. Despite political efforts, workers remain hesitant. Pro...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 26

LinkedIn Article

#memorialday #inremembrance #veterans #service #honor #reflection #usaa | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Memorial Day doesn’t ask for celebration. It asks if we remember what service really costs. It asks something rare of us in today’s pace: Pause. Remember. Reflect. Not just on loss, but on service. ...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 26

Today isn’t for celebration.
It’s for remembering what service really costs.

Not just loss.
But commitment.
The kind that gives everything, quietly.

At #USAA, I carry that weight in how I show up.
With integrity. With purpose. With action.

Today is for them.
Let’s not rush past it.

#MemorialDay

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 25

Memorial Day travel is smashing records.
But it’s not the wait that wears you down.
It’s the silence between updates.

☑ Real-time info reduces anxiety.
☑ Clear systems calm the chaos.
☑ Good UX isn’t luxury. It’s lifeline.

Design for clarity. Earn their trust.
#CXDesign #TravelUX #UX

Memorial Day weekend travel forecast: What you need to know | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®

Memorial Day travel is breaking records… It’s not the wait that gets you. It’s not knowing what comes next. AAA projects over 45 million Americans will travel 50+ miles this weekend, surpassing the ...

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 25

My four-year-old believes I’m invincible.
My ten-week-old believes I’m furniture.
Somewhere in between, I got on a dragon.

Mythical protector or sentient burp cloth.
I toggle hourly.

#HowToTrainYourDragon
#DragonDadEnergy
#MythicalParenting
#BurpClothAndBrimstone

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

If the only way users see your feature is by blocking their path, it’s not a feature. It’s a hostage situation. #UX

Bill Dollins @geobabbler.bsky.social · May 21

I get it. You invested a lot of resources into shipping a new feature and you want people to use that feature. I'm not sure what the answer is, but I'm pretty sure pop-ups and modals that get in my way aren't it. #UX

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

Appreciate your honesty here. It’s wild how often “not enough research” is code for “not the kind we expected” or “you didn’t package it in the story we wanted.” You’re doing the work. The disconnect is often theirs, not yours. #UX

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

Context loss is a design failure, not a feature.
If #AI can’t remember what I was doing 15 seconds ago,
it shouldn’t be deciding what I see next.
Predictability isn’t boring. It’s usable. #UX

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

True story: the laziest devs make the fastest UX.
Not because they cut corners, but because they cut friction.
Clean code saves you. Fast load times save your users.
Simplicity isn’t just efficient. It’s strategic. #UX

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

If your interface needs a victory parade to confirm a click, give it one.
Snackbars and toasts aren’t extras. They’re closure.
Design isn’t done until users know what just happened and why it mattered. #UX

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

Yes. And the inverse is just as true.
If it feels fine after removal, it probably wasn’t doing much.
Good design survives subtraction. Great design invites it. #UX

Vincent Pickering @vincentp.me · May 23

Like a sculptor, chisel away "what a thing isn't" until you discover it's true form.

If you remove something and it doesn't feel right you know its important!

#servicedesign #design #ux

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

Yes. Consistency doesn’t make interfaces boring. It makes them legible.
Pattern ≠ predictability. It’s how users learn without fear of being wrong. #UX

Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

Totally agree. Real #AI #UX doesn’t sparkle. It disappears.
If you need a button to prove it’s smart, it’s not seamless yet.

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Daniel Ruiz-Isasi @danielruizisasi.bsky.social · May 24

Totally with you.
Transcripts are a win for access. Autoplay undercuts it.
Let users choose when to engage.
Silence isn’t a glitch. It’s good #UX.