🐔 Study of 17 hens finds they blush in stressful moments & fluff head feathers when safe. Hard evidence of avian emotions, straight from Expertise for Animals’ new newsletter. Use it to push for better treatment in UK farming. #AnimalFreedom#Science
✅ Move from “livestock” to “animals who are farmed” ✅ Ditch “culling” for “killing” - say what’s really happening ✅ Lead with values: freedom, kindness, dignity, family
🐾 Do people with companion animals see farmed animals differently?
Our new research shows that people who share their homes with dogs, cats or other companion animals progress faster along the journey from basic concern to active empathy - and ultimately to demanding freedom - for all animals.
💬 Language isn’t just description, it’s direction.
Our new Language Mini Guide shows how the words we choose either keep fellow animals framed as “objects” or invite people to see them as unique individuals with personalities, feelings, and a longing for freedom.
Where to find us ▶️ Thu 3 July: Effective Animal Advocacy – Helen Maitland shares new evidence on how tiny wording shifts can unlock bigger public support
▶️ Fri 4 July: Mark Westcombe’s poster, Building Movement-wide Capacity: How Do We Build the Power to Win?
💡 Animal Think Tank is Glasgow-bound for #PHAIR2025 with fresh narrative ideas and an appetite for good conversation. Swap notes on framing, message-testing, and movement-building.
