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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 16h

Functionalities like online scheduling or payment portals can also get folks working with you quicker.

If a new or refreshed website is one of your 2026 goals, you know we’re ready to help! Jump on a consultation call with us to get started.

#UpsweptCreative
#MarketingAgency

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 16h

With that in mind, how can your website eliminate some extra steps for the customer?

Making your contact information accessible and easy to find is an good start.

Another best practice is to consider thoughtful questions for your contact form that speed up the onboarding process.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 16h

As you embark on your website design project, be clear about what you want your website to feature, and how you want your clients to engage with you.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 16h

Consider your website as your virtual storefront. If someone were to walk into your shop or office, what kind of experience would you want them to have? You wouldn't force a potential customer to wade through piles of boxes just to talk to you!

#UserExperienceDesign

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 16h

If you’re thinking about a new website, you might think it’s just about design elements – colors, fonts, logos, et cetera. While these elements are certainly important, content is what drives everything. Your offering should take center stage.

#PDXSmallBusiness
#WebDesigner

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

If your website is bogged down by a pagebuilder, let’s talk about how we can free you from those chains and build you a beautiful website that’s rock-solid under the hood! https://www.upsweptcreative.com/small-business-web-design

#UpsweptCreative
#MarketingAgency
#PDXSmallBusiness

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

Any good web developer can build a beautiful, custom website without a pagebuilder – and they SHOULD be. It’s better for you, the client, and it ensures that your website build lasts for years, without breaking down.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

It may not be quite the experience those other pagebuilders offer, but at this point, it’s a tried-and-tested tool.

And the best part? You avoid the paid licenses, slow pageloads, plugin incompatibilities, and mysterious disasters that come with those other, third-party page builders!

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

If you haven’t looked at a Wordpress Dashboard in a while, you might not know that Wordpress has its own native, block-based page builder.

Yes, that means you can add text and images, drag-and-drop blocks, create columns and sections, and control elements like recent posts, video embeds, and more.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

Just ask the nonprofit whose table of resources mysteriously disappeared after an Elementor update (Elementor? Are we talking about a website builder or an evil wizard?). 🧙

Or, ask the business who accidentally deleted an entire landing page while trying to make a simple change in Divi Builder.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

Here’s an unpopular opinion: you DON’T need a pagebuilder to build a high-quality Wordpress website.

In fact, you could be inviting more trouble than you bargained for, if you DO have one installed.

#WordpressDeveloper
#PageBuilder

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

The next time you’re thinking about your marketing, make an effort to align your message with your values. Make clear statements about what matters to you.

When you do, you’ll show our community that you have its back, and in turn, it'll have yours.

#UpsweptCreative
#MarketingAgency

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

Small businesses rely on our Portland community to thrive. The things we love simply can’t exist without the people in it.

This is why it’s up to us to use our voices for the folks in our community who have less privilege than we do.

#CommunitySupport
#PortlandOregon

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 3d

⚡Unpopular opinion: Avoiding politics or staying silent about your values in your marketing isn't the same as taking a neutral stance.

By staying silent, you’re actually choosing your own comfort over caring for your community.

#EthicalBusiness

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

Struggling with how to make these adjustments? Chat with our team about a strategy to refresh your website, or maybe even a complete overhaul!

#UpsweptCreative

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

By thinking about these key points, not only can you make your landing pages more useful, they can also help you stay connected to a more genuine voice. Your audience’s feelings matter and they want to know how much you care.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

To get your thoughts focused, start with these core points:

1) How did they find you?

2) Highlight how your client will feel once their problem is solved.

3) What’s the experience of working with you like?

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

The trouble is, when you’re working on a sales page or landing page, a lot of the same feelings might come up as when you do sales calls. Are you being too high-pressure or annoying? Are you overloading them with information?

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

Wouldn’t it be cool if you had a way to warm up your prospects so they’re 75% sold before they even talk to you?

Good news: your website can do exactly that!… IF you have a well-crafted sales page.

#WebsiteDeveloper
#WebsiteDesigner
#MarketingAgency

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

When you started your business, you didn’t plan to spend all of your energy on sales calls. Sometimes, just the idea of trying to persuade someone to buy can send your anxiety levels to the moon.

#PDXSmallBusiness

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 4d

If you haven't thought about your Instagram Bio in too long, it's time to optimize your profile--no, it's time to Reconfigurate it!

More here: https://www.theradicalmarketer.com/optimize-your-instagram-bio/

Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 5d

If you haven't thought about your Instagram Bio in too long, it's time to optimize your profile--no, it's time to Reconfigurate it!

Subscribe to The Radical Marketer and get the full rundown in your inbox every Tuesday: https://www.theradicalmarketer.com/#/portal/

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Reposted by Your Go-To Marketing Nerds 🤓

Sarah Giffrow @sarahgiffrow.bsky.social · 6d

I want to include examples for my Instagram Bio Reconfigurator worksheet, so now I’m trying to come up with a 150-character elevator pitch for Lt. Cmdr. Montgomery Scott.

Sometimes my job is pretty fun.

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 6d

Ready to kick social media to the curb forever? Hold up: there’s still the question of what to do with your account, once you've posted your last post.

More here: https://www.theradicalmarketer.com/hit-pause-before-you-delete-instagram/

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Your Go-To Marketing Nerds 🤓 @upsweptcreative.bsky.social · 7d

4) It's also been recommended that you update the cover image of your business page a few times each year. You could update it for each season, in honor of a cultural observance that is meaningful to your business, to celebrate a holiday, or to promote a new offering.

#LinkedInMarketing