Author | Lightnews

TERGLOBA @tergloba.bsky.social · Jun 14

AI is transforming travel by acting as a personalized travel consultant. Most travelers are swayed by digital cues—from online habits to buying patterns. Companies like Dragonpass harness AI to offer customized perks based on digital interactions. #TravelTech

The majority of travellers let algorithms... | Travolution

Study shows that three-quarters are influenced by social media

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TERGLOBA @tergloba.bsky.social · Jun 14

🚨 TNMT reports on the rise of startup failures in Travel & Mobility Tech. Founders face tech integration issues, market saturation, and a funding shift to B2B. #TravelTech #StartupEvolution

The other side of innovation: Travel’s startup graveyard - TNMT

Analyzing Travel and Mobility Tech’s startup graveyard to uncover why Online Travel struggles—and what airlines can learn.

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TERGLOBA @tergloba.bsky.social · Jun 13

The travel industry grapples with AI adoption, hindered by resistance to change and reactive strategies. While some marketers use AI for personalization and journey mapping, the sector lags behind others. Key areas for improvement include tailored experiences and efficient planning. #TravelTech #AI

New Report Explores How Travel Marketers Are Using AI

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and drive adoption.

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TERGLOBA @tergloba.bsky.social · Jun 13

Lloyds Bank is pioneering in the UK by integrating travel booking into its app, leveraging Hopper's AI tech. This shift highlights a European trend of embedding travel services in financial platforms. Book flights and hotels with ease! #TravelTech #Fintech

Lloyds partners with Hopper to unveil AI-powered travel booking service

Lloyds, one of the UK’s leading financial institutions, has introduced a new feature in its mobile app—‘Lloyds Travel Booking’—becoming the first UK bank

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TERGLOBA @tergloba.bsky.social · Jun 13

Online travel sites like Airbnb and Booking .com are evolving into lifestyle hubs, adding lucrative services like spa sessions and tours. As they broaden their scope, hotels must innovate in partnerships and distribution to maintain control. #TravelInnovation #HotelInsights

Hotel Distribution’s New Battlefield: When OTAs Become Lifestyle Marketplaces

The competitive landscape among Airbnb, Booking.com, and Vrbo is rapidly evolving, with each platform adopting distinct strategies to capture market share in alternative accommodations and the…

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TERGLOBA @tergloba.bsky.social · Jun 13

Rising costs, inflation, and global conflicts are reshaping summer 2025 travel patterns. Economic concerns lead travelers to rethink options, as shown in a TravelSavers and NEST survey. More people are turning to advisors for affordable, flexible plans. #TravelInsights #FrugalTravel

Survey: Consumer Concerns Impact Summer Travel Bookings

Consumer concerns about the economy and geopolitical situation are sparking changes in bookings, according to a new survey of advisors affiliated with TravelSavers and NEST | According to a new TravelSavers...

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TERGLOBA @tergloba.bsky.social · Jun 12

In 2025, top travel platforms like Booking, Expedia, Airbnb, and Trip.com invested $4.5B in marketing after a $17.8B spend in 2024, emphasizing fierce competition for loyalty and branding. They're moving from Google to AI and social media. #TravelTrends

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TERGLOBA @tergloba.bsky.social · Jun 12

Google's AI is transforming travel inquiries by moving from keyword reliance to AI-driven, context-focused discovery, impacting travel advertising. Tools like Gemini's AI Overviews are reshaping consumer-brand interactions. #TravelTech

Google’s AI Shift: Travel Marketing Disruption Is Coming Fast

Our research suggests that “AI visibility” for the travel industry on Google has quadrupled over the last six months.

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TERGLOBA @tergloba.bsky.social · Jun 12

Transform your hotel marketing with cutting-edge creative tools. AI-generated visuals are revolutionizing storytelling, making it faster and more cost-effective. Embrace these tools to enhance campaigns and drive bookings. AI empowers marketers to strategically compete for attention. #HotelMarketing

Image Generation and the New Creative Advantage for Hotels

Discover how AI image generation empowers hotel marketers to create stunning, on-brand visuals in minutes—boosting speed, creativity, and direct bookings without losing the human touch.

blog.thehotelsnetwork.com

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TERGLOBA @tergloba.bsky.social · Jun 12

In the evolving world of travel searches, Generative Engine Optimization (GEO) is crucial for hotels to boost online presence. AI tools like ChatGPT and Gemini are reshaping content delivery. Hotels need to adjust to AI interpretations beyond just Google. #TravelInnovation

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here's what we found.

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TERGLOBA @tergloba.bsky.social · Jun 11

Beyond clicks, the real magic of boosting direct bookings might be happening in unseen private chats. Traditional tracking tools reveal only part of the story. The hidden power of dark social, like friends texting hotel links or sharing via email, presents a huge opportunity. #DarkSocial #Marketing

The invisible Influence in direct bookings

Think beyond clicks; the real marketing magic to grow your direct bookings may be happening in private conversations you’ll never see

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TERGLOBA @tergloba.bsky.social · Jun 11

The latest Travel Tech Essentialist explores AI's transformative role in travel, highlighting its evolution from a passive aide to an active partner in trip planning. AI now enhances every step from exploration to booking. #TravelTech #AIRevolution

Travel Tech Essentialist #175: Agents

AI agents are moving from assistants to actors. Google is collapsing discovery and purchase into a single AI-owned step. OpenAI's Operator books hotels without APIs. Y Combinator is funding companies…

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TERGLOBA @tergloba.bsky.social · Jun 11

In late 2025, the US hospitality sector navigates economic caution and changing traveler habits. With strong travel interest, hurdles like inflation, high interest rates, and slow deals drive strategic shifts. #TravelTrends #Hospitality#TravelNews

US hotels brace for second-half downturn

With nearly half of 2025 gone, the US hotel industry is facing a turbulent period marked by slower deal-making, shrinking margins, and changing travel habits.

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TERGLOBA @tergloba.bsky.social · Jun 9

A new "AI Mode" is launching widely in the U.S., turning search into a dialogue-driven, expert interaction. Featuring Gemini 2.5, Google’s top AI model, this upgrade aims to boost user experience but might lower visits to other sites. #AIMode #TechUpdate

Google unveils ‘AI Mode’ in the next phase of its journey to change search

Search engine revamp and Gemini 2.5 introduced at conference in latest showing tech giant is all in on AI

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TERGLOBA @tergloba.bsky.social · Jun 8

Perplexity is enhancing its travel focus with a tailored search feature. This tool offers personalized destination insights, travel ideas, and efficient itinerary tips. Aiming to become a full-fledged "answer engine," Perplexity's travel efforts may soon enable real-time trip management. #TravelAI

Perplexity bets on travel with new tailored search feature

With its travel search function, Perplexity is setting the foundations for an agentic travel assistant that can book trips in real time

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TERGLOBA @tergloba.bsky.social · Jun 8

IATA forecasts a rise in global airline earnings to $36 billion by 2025, up from $32.4 billion in 2024. Announced in New Delhi, this reflects the industry's resilience amid geopolitical and supply chain challenges, with lower fuel costs and robust traveler demand. #AirlineIndustry #TravelTrends

Airline Profitability to Strengthen Slightly in 2025 Despite Headwinds

IATA announced updates to its 2025 airline industry financial outlook, showing improved profitability over 2024 and resilience in the face of global economic and political shifts.

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TERGLOBA @tergloba.bsky.social · Jun 8

Amadeus is strategically investing in Acai Travel, a NYC-based AI startup, underscoring their commitment to innovation in travel. Acai Travel's AI solutions enhance efficiency for OTAs, TMCs, airlines, and hotels, reducing expenses and boosting service. #TravelTech #AI

Amadeus to invest in innovative Generative AI startup Acai Travel

Travel technology innovator Amadeus is to make a minority investment in Generative Artificial Intelligence (Generative AI) startup Acai Travel through its strategic funding program Amadeus Ventures.…

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TERGLOBA @tergloba.bsky.social · Jun 6

Airbnb is shifting to a lifestyle platform, similar to WeChat and Amazon, to grow beyond home rentals by offering global services and experiences. CEO Brian Chesky envisions an “Airbnb of Anything” to boost user engagement and diversify income amid stagnant revenue.

Airbnb's makeover as a super app of experiences | The Edge Singapore

As the biggest and most valuable hospitality firm on earth, Airbnb needs to look for new growth drivers

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TERGLOBA @tergloba.bsky.social · Jun 3

In an era where artificial intelligence is reshaping consumer behaviors, Expedia Group is proactively transforming its approach to travel planning.

TERGLOBA @tergloba.bsky.social · Jun 3

A cost-cutting move to reduce fraud and improve efficiency has left thousands of small partners scrambling - and raised questions about the future of affiliate marketing in travel

TERGLOBA @tergloba.bsky.social · Jun 1

Major U.S. airlines are subtly increasing fares for individual and business travelers, charging more than for pairs or groups. This trend is limited to certain domestic flights. Solo travelers, including those on business, are the ones facing these higher costs. #TravelTips #AirlineNews

TERGLOBA @tergloba.bsky.social · May 30

Discover how to score a free upgrade during your travels with advice from Expedia experts. Timing and sincere friendliness are key—it's more about charm and strategic planning than having a sense of entitlement. Transform your next check-in into an upgrade chance: buff.ly/lmqWzt4 #TravelHacks

TERGLOBA @tergloba.bsky.social · May 30

Explore how AlUla is addressing seasonality and bringing stories to life. Learn more at buff.ly/qFaXv7b #AlUla #TravelInnovation #SocialMedia #DigitalMarketing

How AlUla is tackling seasonality and storytelling - WiT

“If you had told me a year ago that Banyan Tree and Habitas would be running 70-80% occupancy in April, I’d have laughed.” That was Melanie de Souza, Executive Director of Destination Marketing at…

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TERGLOBA @tergloba.bsky.social · May 30

The move from searching to assigning tasks signifies a major transformation in digital travel, paralleling the emergence of OTAs. This shift is powered by AI that thinks, responds, and handles bookings. #TravelTech #AIRevolution buff.ly/166gVwo

TERGLOBA @tergloba.bsky.social · May 30

"The Machine," authored by three Dutch journalists, reveals the secrets behind Booking .com's rise, including internal conflicts and dubious actions. It delves into personal dramas at the Amsterdam HQ, with executive dismissals and data leaks. #BusinessInsights #TechIndustry buff.ly/6hEIPoz