Author | Lightnews

Snipp Interactive @snippinc.bsky.social · 22h

Great shopper marketing meets customers where they are and when they're ready to buy.

Personalized rewards, mobile convenience, and exclusive offers turn shopping into an experience.

The secret? Blend creativity with data for campaigns that truly connect. 👉 https://bit.ly/3Wvm1JX

Snipp Interactive @snippinc.bsky.social · 1d

Meet Melissa Frank, our Vendor Ops Specialist in Milwaukee! 👋

She began as an intern and now runs our rewards campaigns like clockwork.

Outside of work, she's hiking trails, reading history books, and planning trips:
https://bit.ly/48uyapA

Snipp Interactive @snippinc.bsky.social · 2d

Conagra is using a Disney partnership to boost Orville and Pogo with a sweepstakes program. Consumers submit a UPC for a chance to win an all-inclusive TRON: ARES experience in London, aligning the brands with a marquee event.

See the promotion: https://www.orvillepogo.ca/

Snipp Interactive @snippinc.bsky.social · 2d

On episode 4 of "Engagement Matters," our guest, Eleanor Hayden, CEO of Hayden Consultancy, discusses how insurgent CPG brands are winning with more innovative retail media strategies and targeted activations that protect margins while driving real ROI.

🎧 Tune in here: https://bit.ly/4dF0lT2

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Snipp Interactive @snippinc.bsky.social · 3d

Scarcity and urgency aren't just marketing buzzwords; they're psychological triggers that drive real results!

Chris Cubba breaks down how loss aversion and limited-time offers turn hesitant shoppers into immediate buyers. 👇 https://www.youtube.com/shorts/vbgq_6bRd9k

Coupon Psychology: How Scarcity and Loss Aversion Drive Redemption

YouTube video by Snipp Interactive

www.youtube.com

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Snipp Interactive @snippinc.bsky.social · 4d

Excited to be in London for Connected Commerce Summit 2025!

Join Snipp’s Rob Downes and Sandra Ivanova for insights on how smarter promotions and loyalty strategies drive deeper shopper connections.

Don’t miss Rob’s Oct 22 session.
👉 https://bit.ly/4gR1RU0

Snipp Interactive @snippinc.bsky.social · 4d

Small challenger brands are disrupting CPG by doing what legacy companies can't: moving fast, staying authentic, and building real communities!

The future belongs to brands that sell belonging, not just products. → https://bit.ly/45KtDOu

How Insurgent Brands are Redefining CPG Growth

Explore what is fueling explosive growth for insurgent brands, success stories, and actionable strategies for established brands to stay ahead of the game

bit.ly

Snipp Interactive @snippinc.bsky.social · 6d

Paper coupons? They're so last decade. 🤨

Snipp CRO Chris Cubba reveals how AI is revolutionizing digital offers by analyzing consumer behaviors, shopping history, and engagement context to deliver the perfect discount every time. ➡️ https://www.youtube.com/shorts/8zJRRC0bRNE

The Significance of AI-Driven Personalization in Digital Couponing

YouTube video by Snipp Interactive

www.youtube.com

Snipp Interactive @snippinc.bsky.social · 7d

Danone is driving consumer engagement for Activia with a Gift with Purchase + Instant Win promotion.
Customers who spend $15+ on Activia, submit their receipt, and get a guaranteed $5 reward. Plus, a chance to win $500 or a year’s supply of Activia.
https://guthealthchallenge.activia.us.com/

Snipp Interactive @snippinc.bsky.social · 8d

Nestlé Tombstone Pizza is celebrating Halloween with a new sweepstakes promotion.
Customers can register online for one entry and upload a qualifying receipt for an additional 10 chances to win.

Prizes include Vudu credits and digital coupons. https://nestletombstone.snipp.us

Snipp Interactive @snippinc.bsky.social · 9d

Join Snipp's Safia Hermann Brown at the Uplift Praxis-Webinar: Die POS-Promotion – Von Herausforderung bis Evaluierung

📅 28.10.2025 | ⏰ 09:00-10:00 Uhr | 📍Online (MS Teams)

✅ Jetzt anmelden!
https://bit.ly/4h7urR9

Snipp Interactive @snippinc.bsky.social · 9d

AI loyalty programs recognize your summer iced-latte shift, note your oat milk experiments, and send just-in-time offers as you walk by.

It's like having a personal concierge who actually gets you.

That's the future of engagement. 💯 https://bit.ly/40uM7yS

Snipp Interactive @snippinc.bsky.social · 10d

Snipp Interactive Inc. today announced it has signed a one-year agreement valued at $576,850 with a leading multinational food manufacturing company.

Read our press release for the details: https://bit.ly/3KOIIWQ

Snipp Interactive @snippinc.bsky.social · 10d

WK Kellogg Co. is driving trials for Kashi with a sweepstakes promotion.

Consumers share why they’re “exchanging” old breakfast habits for Kashi, then enter for a chance to win a personalized Kashi GO pack + handwritten calligraphy note. https://www.thekashiexchange.com/

Snipp Interactive @snippinc.bsky.social · 10d

Snipp joins Connected Commerce Summit Toronto 2025 on Oct 29. 🇨🇦

Connect with Kyle Floro to explore how promotions, digital coupons, and loyalty programs are transforming omnichannel and retail strategies.

Register: https://bit.ly/3WAKaOW

Snipp Interactive @snippinc.bsky.social · 11d

Loyalty is up for grabs in the switcher economy!

With "shrinkflation" and deal-seeking on the rise, brands are winning customers back through creative promos, hyper-personalization, and smart first-party data strategies. https://www.youtube.com/shorts/933FkXQyf5o

Shrinkflation is Causing Consumer Resentment

YouTube video by Snipp Interactive

www.youtube.com

Snipp Interactive @snippinc.bsky.social · 11d

Financial Media Networks are changing the game for CPG brands.

Unlike Retail Media Networks, FMNs give you a complete view of customer behavior across ALL retailers—plus SKU-level data that drives real ROI.

The future of personalized marketing is here! https://bit.ly/3Y4a2UJ

The Rise Of Retail Media Networks (RMNs) and Financial Media Networks (FMNs)

Learn about how new digital media networks like Financial Media Networks have emerged as an alternative for CPG brands to deliver impact and collect consumer data and shopping insights

www.snipp.com

Snipp Interactive @snippinc.bsky.social · 12d

Regular OCR gives you jumbled receipt codes.

SnippCheck translates them into actual product names + insights. 😎

Real-time validation, fraud detection, and shopper data all in one.

It's a game-changer for promotions! 👉 https://bit.ly/47eYu5X

Using OCR for Receipts to Extract Data

Discover how OCR for receipts takes the pain out of receipt validation, while extracting accurate and valuable customer shopping data.

bit.ly

Snipp Interactive @snippinc.bsky.social · 13d

BODYARMOR has launched a new national sweepstakes and instant win promo powered by its NHL partnership.

Fans can pick their team, register, and play daily for prizes—including Stanley Cup Final tickets, fan trips, and NHLShop.com promo codes.
https://www.drinkbodyarmor.com/nhlsweeps

Snipp Interactive @snippinc.bsky.social · 14d

The switcher economy is here! 87% of shoppers say the economy influences their brand choices, and 51% have already switched to a better-priced option.

The fix = real value, simple rewards, and seamless experiences. → https://bit.ly/44rZLVW

Snipp Interactive @snippinc.bsky.social · 14d

77% of consumers are rethinking brand loyalty due to rising prices.

The winners are brands that reward engagement beyond purchases and deliver real value at every touchpoint.

Read our blog and get ready to transform your loyalty strategy! 💫 https://bit.ly/3EWh6fV

Redefining Brand Loyalty Strategies

Discover how modern brand loyalty strategies go beyond points and discounts to create genuine customer connections.

bit.ly

Snipp Interactive @snippinc.bsky.social · 15d

Omnichannel isn't a buzzword anymore—it's the new normal!

From retail media evolution to personalization that actually performs, here are seven themes reshaping how brands win with shoppers. https://bit.ly/3HhP9jc

7 Themes Shaping the Next Era of Retail, Brands, and Consumer Experience

Discover How Omnichannel, Retail Media, and Personalization Are Transforming the Way Consumers Shop – Key Insights from Industry Leaders

bit.ly

Snipp Interactive @snippinc.bsky.social · 16d

Running a sweepstakes doesn't have to be complicated!

Keep barriers low, create a sense of urgency, and gamify the experience.

Make it fun and easy to enter, and your customers will thank you (and your engagement metrics will too). 🎯 https://bit.ly/4hNQiwe

How to Run a Sweepstakes: 7 Tips for Success in 2025 | Snipp

Want to know how to run a sweepstakes? Read our breakdown of the key stages of sweepstakes creation and our 7 top tips for success.

bit.ly

Snipp Interactive @snippinc.bsky.social · 17d

Kellanova kicked off its Fall Football campaign with a $5 digital reward offer!

Consumers who spend $15+ on participating products and upload their receipt to receive a $5 digital reward. https://www.championshipsnacks.com/

Snipp Interactive @snippinc.bsky.social · 17d

Our CRO, Christopher Cubba, is at Onbe’s Future of Payouts Summit sharing insights on how brands can stay ahead in a changing economy — where demographics, regions, and consumer behavior are redefining growth. The winners will be those who adapt fastest.