Rosie Sherry
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rosiesherry.com
Rosie Sherry
@rosiesherry.com
7.7K followers 860 following 980 posts
Community builder. Indie founder. Unschooler. 5x Mother. AuDHD . She/her. 🇬🇧 “Don’t let the social networks have all the fun” 🌈 Rosie.land: writing about community building 🪐 Founder & CEO @ministryoftesting.com
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I made a Starter Pack for community people.

There should be more on it, where y’all at?

go.bsky.app/CyUnXad
Be more Jane Goodall.
I’m not sure any SEND parent can watch this without getting emotional and upset.

Honestly, we’ve found it easier not to go through it…opting to home educate without any support feels like an easier way to live.
Conference lanyards that we’ve made for TestBash:

- standard rainbow themed
- blue with sunflower for the neurodivergents
- green for those open to work
Reposted by Rosie Sherry
Zuckerberg saying Meta intends to spend at least 600 billion in the US

Zuckerberg at the end caught on a hot mic
What looks like ‘just a conversation’ to you is actually:

• Customer insights
• Trust building
• Early warnings
• Decision support

Community is operational intelligence.
Community isn’t just engagement.

It’s glue work.

Invisible, essential, and holding the whole damn system together
What part of Europe?
Imagine there was a "Minister of Employment" who tracks that you attend work. And continually shames you. Monitors you. And then they fine you for not attending, because you took a holiday, or had some kind of life need or emergency.

It's ok for kids, but not for adults? Wild.
Bug and Postman Duck friends forever 🥰
I made bug craft from a toilet roll.
Why guess what people want when they’re literally telling you in Slack, forums, community conversations, DMs, and support tickets?

Community Discovery is the cheat code.
Product teams spend months trying to validate assumptions.

Community teams already know what’s true.

We've been listening all this time.
The future of product discovery is community-powered.

If you're not mining your community for insight, you're flying blind.
I'm not trying to beat the algorithm.

I'm replacing it.

Don't let the social networks have all the fun.
They said it couldn’t be done.

But I heard whispers between the code: make it human again.

So I did. And so we are. 🤩

Don't let the social networks have all the fun.
Social platforms: boring, broken, bloated.

Me: rebellious, resilient, reimagined ✨

Don't let the social networks have all the fun.
Big platforms: we control the algorithm.

Me: I control the vibe. And it’s working.

Don't let the social networks have all the fun.
Glue work isn’t glamorous.

But without it, teams crumble, decisions flop, and knowledge gets lost.

Community keeps the flywheel spinning.
The people warned me not to build.

They rolled their eyes.

They gave me side glances.

But this isn’t just code, it’s care, woven into everything we ship.

Don't let the social networks have all the fun.
Some questions I’ve asked:
- how did you discover us?
- how do you keep up to date with us?
- what’s something new that you’ve noticed?
- what keeps you coming back?
- when was the last time you ______
I’ve been knee deep in community interviews for the past 2 weeks, 4 a day, I’ve got another 2-3 weeks of them.

I need to write up my thoughts, but mostly I’ve been going free flow conversation.
Community platforms move at the speed of molasses.

I move at the speed of give a damn.

Don't let the community platforms have all the fun.
While platforms chase engagement, I craft creativity and belonging.

Somehow that’s what people are truly hungry for.