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Robin Ireland @robinireland.bsky.social · 32m

www.bbc.co.uk/sport/footba.... Nice piece on football shirts but no mention of sponsors? It can be the brand that either makes the shirt or destroys it if it is a gambling company for example.

Retro football shirts: From practicality to fashion statements

How football shirts have evolved from one kit per club per season, with simple designs, to fashion statements.

www.bbc.co.uk

Reposted by Robin Ireland

MyFootballWriter - Norwich City @myfootballwriter.bsky.social · 2h

🟢🟡 Not yet Hollywood Norwich!

🗣️ @robinireland.bsky.social

▪️Consultation and good communication are key.
▪️Under D&M's watch, the name ‘Carrow Road’ is sacrosanct.
▪️A fine balance between bringing in revenue and keeping fans happy.

LINK: norwichcity.myfootballwriter.com/2025/10/15/n...

#ncfc

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Reposted by Robin Ireland

Food Active @foodactive.bsky.social · 1d

#FoodActive2025 conference speaker announcement ✨

We are excited to welcome Dr Arif Rajpura, DPH at Blackpool Council & @robinireland.bsky.social, Director of Research at HEG, who will be discussing Blackpool's leadership on healthy weight.

Register here 👉 www.eventbrite.co.uk/e/a-decade-o...

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Reposted by Robin Ireland

Kicking the Habit @kthabitproject.bsky.social · Jul 25

CfP: Excited to announce our first workshop, exploring histories of Commercial Determinants of Health. Workshop to be held at the London School of Hygiene and Tropical Medicine on 15 April 2026. Please circulate widely/consider submitting an abstract by 13 October 2025.

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Robin Ireland @robinireland.bsky.social · 5d

Back from a great trip to Poland where I spoke at an event organised with Arka Gdynia, a Polish Ekstraklasa team. A lot of discussion on that fine line between being a football fan and consumer. Fascinating to present my new book in this context. Arguably #NCFC may have just crossed this line?

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Robin Ireland @robinireland.bsky.social · 9d

Thanks to Storm Amy, three days late, but finally off to Gdańsk to lecture about football and public health #HealthyStadia. I will most certainly be mentioning ‘Cutting the Mustard’. Hopefully it will distract me from #NCFC performance yesterday 😩

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Robin Ireland @robinireland.bsky.social · 11d

Thanks John. Think I just posted it. It’s the usual argument in football. Income vs tradition. Well perhaps income above all else. Let’s hope Delia’s demand that we remain Carrow Road is inviolate! Enjoy the book and let me know what you think.

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Robin Ireland @robinireland.bsky.social · 11d

Thanks Fabi. Emailed you the chapter before I read this :-). I really enjoyed meeting you and your colleagues on Wednesday. Such a fascinating project. Hope you enjoy 'Cutting the Mustard' when it arrives :-)

Robin Ireland @robinireland.bsky.social · 11d

#NCFC decision to redevelop Carrow Road with some fans being given no notice to move from their seats in the River End is a classic example of clubs seeking to wring every possible income out of their stadiums and their fans. Covered in full in Cutting the Mustard www.robinireland.com

robinireland.com

Robin Ireland is a writer and public health advocate based in Glasgow, Scotland.

www.robinireland.com

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Robin Ireland @robinireland.bsky.social · Sep 7

Such a pleasure to visit Kett’s Books in Wymondham on Friday. You can now buy Cutting the Mustard there. Great community bookshop to support.

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Robin Ireland @robinireland.bsky.social · Sep 5

Great to read a review of Cutting the Mustard in When Saturday Comes. You can buy the book here www.robinireland.com #NCFC

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Robin Ireland @robinireland.bsky.social · Sep 1

Good to see my piece on ‘Cutting the Mustard’ in the #NCFC v Southampton programme. Sadly, very little else I want to remember from that game!

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Robin Ireland @robinireland.bsky.social · Aug 27

Watched the game on Sky last night. Positively dispiriting. Must have felt a lot worse at the Carra. Anyone not thrown their programme away? There should have been a piece on Cutting the Mustard in it. If so, I would love to see it #NCFC

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Robin Ireland @robinireland.bsky.social · Aug 19

Thanks so much. I think they’ve sold out now! I must get them more copies. I really appreciate the feedback. 🔰

Catdorrell.bsky.social @catdorrell.bsky.social · Aug 19

Great book Robin, I got a copy from @onthestallcity.bsky.social the other day.

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Robin Ireland @robinireland.bsky.social · Aug 17

Thanks. I enjoyed the questions and discussion.

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Robin Ireland @robinireland.bsky.social · Aug 17

Great to launch 'Cutting the Mustard'. A laugh and great banter on @bbcradionorfolk.bsky.social. Fascinating discussions at Carrow Rd led by @ffionthomas.bsky.social @alongcomenorwich.bsky.social. Getting rave #NCFC reviews and hope to hear from other clubs' fans now robinireland.com/products/cut...

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Robin Ireland @robinireland.bsky.social · Aug 8

Delighted I can announce @onthestallcity.bsky.social are stocking ‘Cutting the Mustard’. Just in time for the kick-off tomorrow 🔰#NCFC

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Robin Ireland @robinireland.bsky.social · Aug 8

Haha. That programme cover features in ‘Cutting the Mustard’ as does the match. A significant game; hence its inclusion. Football is sometimes about pain as well as joy. Hope we do better in our opening fixture than we did 16 years ago though!

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Robin Ireland @robinireland.bsky.social · Aug 8

Very upsetting. Sorry to hear that.

Robin Ireland @robinireland.bsky.social · Aug 7

Fab panel at the launch of #CuttingTheMustard at #CarrowRoad last night. Thanks so much to @ffionthomas.bsky.social for expertly chairing the discussion on the commercialisation of football and how it impacts on clubs such as #NCFC. Books at www.robinireland.com

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Robin Ireland @robinireland.bsky.social · Aug 6

Tonight ⬇️#NCFC www.edp24.co.uk/news/2536914...

Book exploring the last 50 years of Norwich City to launch at Carrow Road

Cutting the Mustard is Robin Ireland’s new book about the commercialisation of English football told through five decades of Norwich City

www.edp24.co.uk

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Reposted by Robin Ireland

Canaries Caption It @canaries-captionit.bsky.social · Aug 6

John Deehan wearing the first ever sponsored #NCFC shirt back in 1983/84.
Appropriate day for a book launch at Carrow Road on such matters - @robinireland.bsky.social 😉

Canaries Caption It @canaries-captionit.bsky.social · Aug 6

Happy 68th birthday to former #NCFC striker, asst. manager & manager (1994-95) *John 'Dixie' Deehan*.
199 games & 70 goals (1981-85).
Still the Canaries all-time top scorer (48) in the top league.
www.sporting-heroes.net/football/nor...

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Robin Ireland @robinireland.bsky.social · Aug 6

Nice pic and nice shirt. And thanks.

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Robin Ireland @robinireland.bsky.social · Aug 5

As the regime changes at the Carra, literally in the case of Borja Sainz, I’m checking Legends and the South Stand ready for my book launch tomorrow #NCFC. I’m VERY excited. Still places available to join me: www.eventbrite.com/e/cutting-th...

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Robin Ireland @robinireland.bsky.social · Aug 4

Well, that was a lot of fun #TheScrimmage. Too busy working on my match predictions to say you can still get tickets for the launch of ‘Cutting the Mustard’ this Wednesday evening at Carrow Road: www.eventbrite.com/e/cutting-th... #NCFC

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